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13 Eye-Opening Twitter Statistics (+ 7 Not-So-Surprising Ones)

Looking for some interesting Twitter statistics you can use in your next article, presentation, or dinner conversation with friends? In this simple, easy-to-read post, I’m sharing 13 Twitter statistics that’ll catch you by surprise, plus 7 “obvious” ones that’ll have you nodding your head in agreement (or shaking it in disbelief). Let’s dive right into … Read more

How Color Psychology Affects Your Audience (& Your Brand)

Color psychology is more than a buzzword. It’s a scientifically proven “hack” that savvy businesses, entrepreneurs and brands have used for decades to evoke different emotions in people. Want your audience to trust you? Or get excited about you? Or associate your brand with luxury and sophistication? Colors can make it happen. And in this … Read more

10+ Simple Facebook Marketing Tips to Boost Your Brand in 2024

I’ll cut right to the chase… If you’re looking for some simple, straightforward Facebook marketing tips that’ll help you reach your target audience and grow your business, this post is for you. Sound good? Let’s dive in. 1. Use a Business Page (NOT a Personal Profile) Many business owners make the mistake of using their … Read more

10+ Awesome Examples of Brand Guidelines to Inspire Your Own

Color palette

Looking for a list of great brand guidelines? From Coca-Cola’s red and white script to McDonald’s iconic golden arches logo to Nike’s catchy “Just do it” slogan, a distinctive and well-executed brand guideline enables companies to stand out from the crowd and “stick” in the minds of customers. In this post, I’ll shine a spotlight … Read more

10 Great Influencer Marketing Examples (& What They Do Well)

If you want to tap into the power of influencers to promote your brand or product to new customers, you’ll love the influencer marketing examples I’m about to share with you. These are some of the best examples of influencer marketing campaigns from around the web. Browse them, make note of what makes each of … Read more

27 Simple (But Brilliant) Business Tips for Entrepreneurs in 2024

Looking for business tips and advice that’ll pack a punch (but are easy to digest)? In this post, I’ve compiled 27 of my favorite business quotes and broken them down, one by one, into practical lessons for entrepreneurs and small business owners.  This is one you’ll want to bookmark… so let’s jump right in! 1. … Read more

10 Learnings From 10 Years of Launching & Scaling an Online Business

Ten years ago I definitely didn’t imagine that — 10 years later — I would have a multi-million dollar business that’s helped over 12K students launch their business and products online. All because — 10 years ago — I made the small, yet monumental choice to step out of my comfort zone… and into my genius zone. Now I know that this is a choice that’s not easy to make, so I wanted to share my Top 10 Learnings from 10 years of launching and scaling an online business.

6 Pro Tips For Writing Copy That Sells

Author and journalist Mary Heaton Vorse said it best… “The art of writing is the art of applying the seat of the pants to the seat of the chair.” And when I first started writing copy for my business, I took a few copywriting courses and read some books on persuasive writing. While they did … Read more

11 Great Email Marketing Examples (That’ll Inspire Yours) in 2024

Looking for email marketing examples to inspire your own campaigns? With around 333B emails being sent and received each day, it’s becoming harder and harder to stand out in your audience’s overcrowded inbox. But it can be done!  For instance, sometimes you have to do something completely unexpected or even “offensive” to get your audience … Read more

7 Amazing (& High Converting) Sales Funnel Examples for 2024

I like to think of a sales funnel as the journey your potential customer takes from the moment they find you and your business all the way to the point of sale or purchase… and eventually on to the next sale and the next. And while some entrepreneurs find funnels complicated, frustrating or just plain … Read more