Looking for a list of great brand guidelines? From Coca-Cola’s red and white script to McDonald’s iconic golden arches logo to Nike’s catchy “Just do it” slogan, a distinctive and well-executed brand guideline enables companies to stand out from the crowd and “stick” in the minds of customers. In this post, I’ll shine a spotlight … Read more
If you want to tap into the power of influencers to promote your brand or product to new customers, you’ll love the influencer marketing examples I’m about to share with you. These are some of the best examples of influencer marketing campaigns from around the web. Browse them, make note of what makes each of … Read more
Looking for business tips and advice that’ll pack a punch (but are easy to digest)? In this post, I’ve compiled 27 of my favorite business quotes and broken them down, one by one, into practical lessons for entrepreneurs and small business owners. This is one you’ll want to bookmark… so let’s jump right in! 1. … Read more
Ten years ago I definitely didn’t imagine that — 10 years later — I would have a multi-million dollar business that’s helped over 12K students launch their business and products online. All because — 10 years ago — I made the small, yet monumental choice to step out of my comfort zone… and into my genius zone. Now I know that this is a choice that’s not easy to make, so I wanted to share my Top 10 Learnings from 10 years of launching and scaling an online business.
Author and journalist Mary Heaton Vorse said it best… “The art of writing is the art of applying the seat of the pants to the seat of the chair.” And when I first started writing copy for my business, I took a few copywriting courses and read some books on persuasive writing. While they did … Read more
Looking for email marketing examples to inspire your own campaigns? With around 333B emails being sent and received each day, it’s becoming harder and harder to stand out in your audience’s overcrowded inbox. But it can be done! For instance, sometimes you have to do something completely unexpected or even “offensive” to get your audience … Read more
I like to think of a sales funnel as the journey your potential customer takes from the moment they find you and your business all the way to the point of sale or purchase… and eventually on to the next sale and the next. And while some entrepreneurs find funnels complicated, frustrating or just plain … Read more
Have you ever considered alternatives to LinkedIn? While LinkedIn is considered the go-to platform for professional networking, that doesn’t mean there aren’t some great alternatives. In fact, there are several options that can be just as useful – if not more so – depending on your niche and needs! Let’s take a look at 7 … Read more
I’ll cut right to the chase… below you’ll find the exact steps to create a memorable, professional social media profile. No filler, no fluff and no needless information to wade through; instead, you’ll learn how to ensure your Facebook, Twitter, Instagram and other social media profiles are ready for primetime. Ready? Let’s dive in. How … Read more
The sheer volume of influencer marketing statistics online can be overwhelming. But don’t worry… To save you hours of poring over the latest statistics, I combed through the best lists online to find the statistics that are most critical to your influencer marketing strategy and brand awareness. Let’s dive in! Statistics on the Influencer Marketing … Read more
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Discover 3 little-known Brain Hacks I use to get my students hooked on completing my courses -- driving life-changing results for them and more sales for me... and how you can do the same!
