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101 Content Marketing Statistics to Know (& Put to Use)

With all the advantages of content marketing — building brand awareness, better customer retention rates, increased traffic to your website, improved search engine rankings, higher conversion rates, and more leads from social media — it’s a must for any business.
Looking at data gives you critical insight into the ways other businesses and content marketers are using content. As a result, you gain fresh ideas and new perspectives to shape your content strategy.
Here are 101 illuminating content marketing statistics you should consider when planning your marketing strategy.

How to Get Powerful Client Testimonials

What do you do if you’re not getting enough sales?

The answer could be a lot simpler than you think because you might be missing just one ingredient in your sales and marketing message…

Social proof.

So that’s basically success stories and powerful testimonials from students and clients and it’s the credibility you get — not from what you say — but from what other people say about you and your work. In this post, I outline exactly how to get testimonials that will increase sales and grow your business.

What is Guest Blogging (& How Does it Work)?

To grow your business — no matter what stage you’re in — you need to consistently attract the attention of your target audience (eventually turning them into customers and repeat buyers).  And fortunately, you don’t have to spend a fortune to drive awareness and attract your ideal audience! What’s the secret? Guest blogging. Guest blogging … Read more

10 Tips for Creating a Winning Social Media Marketing Strategy

Creating a social media marketing strategy is a cakewalk, right? Fire off a Facebook business page with a snazzy-looking banner, follow a few influencers on Twitter, dish out a couple of Instagram stories and you’re done! If only it were that easy… Here’s the skinny: Creating an effective social media marketing strategy is a concentrated … Read more

How to Ride the Ups and Downs in Online Marketing and Always Come Out on Top

The other day a friend of mine put this question out on Facebook… “Do you think the internet is going to continue on and on and on or do you think it’s gonna go bust — sort of spontaneously combust — at some point?” None of us can predict the future so there’s really no … Read more

Do NOT Break This Marketing Rule if You Want to Sell Anything

TBH lots of people suck at sales and marketing. They drag themselves through expensive courses and training programs hoping to get better, but never see any results. That’s probably because they’re breaking the #1 Rule in Marketing (and they don’t even know it!) I’m sharing this almighty marketing rule (and how not to break it) in today’s post…