Creating a social media marketing strategy is a cakewalk, right? Fire off a Facebook business page with a snazzy-looking banner, follow a few influencers on Twitter, dish out a couple of Instagram stories and you’re done! If only it were that easy… Here’s the skinny: Creating an effective social media marketing strategy is a concentrated … Read more
First of all… if you haven’t built your website yet, these 20 startup website examples should get you excited and motivated to start today! So what makes a great startup website? Well, the best startup websites grab the user’s attention by thinking about the needs of their target market. What experience do you want visitors … Read more
We’re at the point where melodramatic, in-your-face marketing tactics just aren’t working anymore as online audiences get more and more sophisticated… and mistrust is at an all-time high.
And the way I see it entrepreneurs like you and me have 2 choices:
Choice #1: We can risk annoying the heck out of everyone and stubbornly stick to old marketing methods that are going the way of the Dodo or…
Choice #2: We can embrace a brand, new way of marketing our products, programs and services and remain relevant, congruent and in deep service to our audience. This new way of marketing has to do with creating experiences and it’s where you’re directly engaging your clients and customers so they’re taking action and they get to experience winning with you even before they buy a thing.
These principles will also help you to build that all-important “know, like and trust” factor into your marketing so prospects are not just in their heads but in their hearts… and they want to connect with you and buy from you not just because it makes sense but because it feels good.
TBH lots of people suck at sales and marketing. They drag themselves through expensive courses and training programs hoping to get better, but never see any results. That’s probably because they’re breaking the #1 Rule in Marketing (and they don’t even know it!) I’m sharing this almighty marketing rule (and how not to break it) in today’s post…
Every year I invest 6-figures in trainings, coaching and Masterminds and I’m always invited to join new communities, often with powerful and influential people. No pressure, right? I’ve come to realize that the way you introduce yourself in a Facebook group or in a new community is absolutely critical, because you never know who’s watching. … Read more
You probably know by now that here at Live Your Message we’re obsessed with conversion…
We’re obsessed with the question: How do we inspire more action and more sales with the same amount of traffic? How do we get off the traffic and marketing treadmill and better serve the people who are already coming to us?
Because that’s how we as business owners go beyond what I call a “one-second-stand” – the ultra-brief love affair most people have with their visitors before they bounce – so we can deepen our relationship with you.
You’re our reason for being.
If you don’t say yes to subscribing to our newsletter and investing in our programs, then we can’t be of service. We can’t contribute to you and we definitely can’t transform your life with what we do…
I imagine you’re reading this because you want to move more people into action and inspire more people to say yes to working with you.
That’s why I wanted to share this one super-simple sales page tip for instantly adding up to 25% more sales to any webinar or launch you do.
If you’re not getting results with business blogging or using social media for business, don’t blame the tools. You probably haven’t designed a content strategy that will engage your target market around your specific topic.
Most people jump into blogging and social media and start posting content wily nily about whatever floats their fancy at that particular moment in time. The problem with this approach is that you may be writing about topics that have little to do with your products and services, so the audience that you’re building may not be interested in what you have to offer.
If you laser focus your posts around the #1 topic your work is about, you’ll drive targeted traffic to your website that is much more likely to buy from you. That doesn’t mean you can’t write about other things, but it does mean that you should choose sub-topics that relate to and support your #1 topic.
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