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The Simple Formula to Create Your Perfect Elevator Pitch

In Montreal, I had just seen a concert with Béla Fleck and the Flecktones at the Montreal Jazz Festival. And lo and behold, a few minutes after the show ended, I ended up in an elevator with the bassist, Victor Wooten himself. I was looking at him, he was looking at me, and all I … Read more

10 Great YouTube Alternatives for Content Creators in 2023

Looking for YouTube alternatives? Platforms for creatives to share their passion and message with the world (and maybe even profit from it)? Spaces where users can find entertainment, inspiration, information and community (or at least two or more of these things)? If so, you’ve come to the right place! In this post, I’m going to … Read more

8 Free Email Marketing Tools: A Wallet-Friendly Guide for 2023

Are you looking for free email marketing tools to level up your email campaigns? Maybe you’re one of the many people who’s noticed the impressive average return on investment (ROI) attached to email marketing and you want in. But with so many tools on the market, which one should you choose? In this post, I’ve … Read more

8 Social Media Platforms Every Entrepreneur Should Know in 2023

Social Media Platforms

As an entrepreneur or business owner, you know you need a presence on one or more social media platforms. You know your customers, true fans and approximately 4.59 billion people worldwide have social media accounts. In short, you know your business needs social media marketing. Thankfully, you don’t need to be familiar with all social … Read more

17 Email Marketing Statistics Everyone Needs to Know in 2023

If you’re looking for some email marketing statistics to learn what’s working best in 2023, you’re in the right place. Email marketing is one of the most popular marketing strategies, and it’s only getting stronger. According to Statista, there will be 4.5 billion email users worldwide by the end of 2025. However, email marketing is … Read more

State of the Internet 2023: 12 Trends That Are Redefining Online Business As We Know It

“The greater the obstacle, the more glory in overcoming it.” — Molière And oh boy, did we have some treacherous obstacles to overcome as online business owners and entrepreneurs this year… Continued Zoom fatigue made it more challenging to get people — and keep them on — your live webinars.  Customer objections were plentiful (and … Read more

11 Great Homepage Design Examples (+ Actionable Takeaways) to Inspire You in 2023!

Looking for homepage design examples that’ll wow and inspire you? Want a “starting point” you can customize, tweak and make your own? In this post, I’m going to share with you 11 great homepage designs. I’ll show you why they’re effective, plus give you takeaways you can apply to your own homepage’s design. Let’s get … Read more

25 Great Gift Ideas for Small Business Owners & Entrepreneurs

gifts

Buying gifts for small business owners and entrepreneurs isn’t easy… sometimes, it’s downright difficult. But I’ve got you! I’ve crafted this carefully curated list of great gift ideas for small business owners that’ll make your businesses-owning loved ones grin from ear to ear. Ready to become a gift-giving guru to the entrepreneurs in your life? … Read more

The 7 Types of Digital Marketing: A Beginner’s Primer for 2023

If you’ve been looking for a beginner-level breakdown around the different types of digital marketing, this post is for you. Digital marketing is a popular way to reach consumers, and each type has its own strengths. I’ll cover the seven digital marketing types and give you a high-level overview of each.  Let’s get started! What … Read more

5 Brilliant Ways to Increase Your Brand Awareness in 2023

As a business owner, you know that building brand awareness is key to your success. If people don’t know who you are or what you do, they’re not going to buy from you.  In order to increase brand awareness in 2023 (and beyond), you need to employ some of the best strategies out there.  In … Read more