When I first started out, I spent all my time and energy trying out marketing methods and sales strategies to get new customers to sign up to my newsletter or buy my products and services…but then I realized that building real relationships to create loyal, REPEAT customers was the ticket to satisfaction AND lasting success in my biz.
Creating a social media marketing strategy is a cakewalk, right? Fire off a Facebook business page with a snazzy-looking banner, follow a few influencers on Twitter, dish out a couple of Instagram stories and you’re done! If only it were that easy… Here’s the skinny: Creating an effective social media marketing strategy is a concentrated … Read more
First of all… if you haven’t built your website yet, these 20 startup website examples should get you excited and motivated to start today! So what makes a great startup website? Well, the best startup websites grab the user’s attention by thinking about the needs of their target market. What experience do you want visitors … Read more
You need a membership site. That’s what every one of your peers tells you. Coaches, consultants, authors, healers, and speakers all make extra money with a membership site.
But what kind of membership site should you use?
So what would Gandhi or Greta Thunberg or Martin Luther King do if they were launching a product? They wouldn’t… they’d start a movement. Think about it… Greta and Gandhi and MLK didn’t “launch” an idea or a belief, they created a movement around their cause. And that’s one of the biggest reasons why they … Read more
TBH lots of people suck at sales and marketing. They drag themselves through expensive courses and training programs hoping to get better, but never see any results. That’s probably because they’re breaking the #1 Rule in Marketing (and they don’t even know it!) I’m sharing this almighty marketing rule (and how not to break it) in today’s post…
There are four levels of teaching and each level of teaching is more valuable and more valued than the next in that people are willing to pay more money for it.
This morning I got an email from my dad — a one-paragraph missive from deepest Saudi Arabia… Dear Marisa, I arrived yesterday in Riyadh and will be here on a World Bank mission until Dec. 14 when I return to Costa Rica. I haven’t seen much of the country yet, but the area around the … Read more
3 months ago at Message to Money Live we debuted t-shirts that said “You Know Me From the Internet”.
Everybody in the room wanted one — but we only had enough shirts for our staff.
The inspiration?
This year, for the first time in my life, I’ve started to walk into events and have people come up to me and say…
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