Join over 90,000 people and get free weekly tips in your inbox

Subscribe
Book a call

Blog / Topic

The Experience Formula

61 articles · With Marisa Murgatroyd

Explore the blog

Six people are gathered in a cozy, plant-filled room, collaborating and discussing while placing circular notes on a large board with connecting lines.The Experience FormulaThe Course Isn’t the Product. The Experience Is.
A healthy green potted plant on the left sits next to a wilted plant with drooping leaves in a floral-patterned pot on the right.The Experience FormulaThe 3 Types of Courses That Are Thriving in 2026 (And the 1 Type That’s Already Dying)

Join Our Newsletter

Sign up to get updates and all the goodness to your inbox!

Subscribe

Staff picks

booksMindset11+ (Underrated) Books for Entrepreneurs You Should Have on Your Shelf

Popular

Watch this exclusive, zero-cost masterclass

How to Use Your Knowledge, Skills or Passions to Create a High-Impact Online Course

Register your seat now

Latest in The Experience Formula

A black metal sculpture shaped like a heart with a keyhole sits on a wooden table. Beside it is a glass inkwell holding a quill. A wooden piece with carved details is in the background.The Experience Formula5 Super Simple Ways to Learn Your Tribe’s Language and Discover What They Really WantTwo children sitting at a table, joyfully reacting to something on a laptop screen. The boy on the left has his arms raised in excitement, and the girl on the right is pointing at the screen, both smiling widely.The Experience Formula10 Best Ways to Surprise and Delight Your Customers So They Buy from You Year After YearSilhouettes of people gathered on a reflective surface at sunset. The sky is a gradient of warm colors, and the group stands in various poses, creating mirrored reflections on the wet ground.The Experience FormulaThe 30 Day Challenge: Two Case Studies on Doing Challenges to Build Your Tribe & Spark EngagementPerson typing on a laptop at a wooden table, with a notebook, pen, and a takeaway coffee cup nearby. Theyre wearing a light sweater and a watch. The brick wall in the background gives a cozy atmosphere.The Experience FormulaInfo Product Revolution: How to Go Beyond Training & Create Experiences that Change Your Customers’ LivesA view of a circular, geometric ceiling from below. It consists of concentric rings with radiating lines, creating a spiral effect. The central circle is blue-lit, while surrounding areas are illuminated by natural light through the glass panels.The Experience FormulaThe Secret to Getting Focused: 37 People Share their Biggest Takeaways from the 30 Day Get Focused ChallengeA field of blue hexagonal tiles interlocked in a honeycomb pattern, with three yellow hexagons standing out in the center. The arrangement creates a sense of depth and geometric harmony.The Experience FormulaNiche vs Tribe: How to Get Known (and Get Paid) for Who You AreA serene workspace featuring a tablet, a closed spiral notebook, an open lined notebook with a pencil, and a cup of coffee on a rustic wooden table. Sunlight softly illuminates the scene, creating a calm and inviting atmosphere.The Experience FormulaJoin the 30 Day “Get Focused” ChallengeA woman with long dark hair stands in a grassy field, partially obscured by white flowers she holds. Her piercing eyes gaze directly at the camera, with an expansive, blurred landscape in the background.The Experience FormulaFreedom to Be You: Tales of Happiness, Humor & HumanityColorful confetti pieces falling against a clear blue sky.The Experience FormulaWe Made It! Time for PrizesA densely connected, colorful network graph with numerous nodes and interconnected lines, predominantly red with scattered clusters of blue, green, and yellow. Larger nodes indicate central points in a complex, vibrant web.The Experience FormulaFinding Community & Building Support Networks

Take our free assessment

Discover Your Course Creator Archetype

Stop spinning your wheels, focus on your strengths and get your course done fast.

Take the archetype quiz

Join Our Newsletter

Get my BEST tips and trainings every week.

Which best describes your business?

We use information collected through cookies and similar technologies to improve your experience on our site and analyze how you use it. Because we respect your right to privacy, you can choose not to allow some types of cookies. However, blocking some types of cookies may impact your experience of the site. In some cases, data obtained from cookies is shared with third parties for analytics reasons. You can exercise your right to opt-out of that sharing at any time by disabling cookies.

These cookies and scripts are necessary for the website to function and cannot be switched off. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

These cookies and scripts allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies and scripts, we will not know when you have visited our site.

Targeting Tracking Technologies may be used on our Website by our advertising partners (or set directly by our advertising partners) to collect data about your online activity. They record your visits to our Website, the pages you have visited, and the links you have followed. They are used by our advertising partners to build a profile of your interests and show you relevant advertisements on our Website as well as other sites. For example, they’re used to detect when you click on an ad and show you ads based on your social media interests and browsing history.