Business coaching · Momentum Amplify · $100K+ a year
Coaching to scale past six figures without doing it all yourself
For established business owners making $100K or more a year who are ready for the next level.
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Momentum Amplify is for you if:
- You've built a successful business, but you know there's a bigger version of it waiting to emerge.
- You're making 6 or even 7 figures, and you've been in business for a while.
- You're ready to nail your "One Big Thing," scale strategically and build toward 7 figures in a way that works for you.
- You want direct access to Marisa, a senior Coach who has built and scaled her own million-dollar business, and a community of high-level peers.
What usually gets in the way at this stage
Your mission, should you choose to accept it
Discover your unique value, grow your audience and build the foundation for a million-dollar a year business that expresses who you are.
What we work on together
Your One Big Thing
The offer and message that set you apart, so growth comes from focus rather than doing more of everything.
Audience and authority
Grow the audience that feeds the business, and become the name people think of first in your field.
Team and systems
Hire, delegate and build the systems that let the business grow without you in every conversation.
Masterminding with Marisa
Monthly Masterminds with Marisa plus four Amplify-only Mastermind Days, one each quarter.

Making $1M+ a year? Momentum Ascend
Momentum Ascend is the pinnacle of our mentorship program, made for businesses with annual revenues of $1M+. It includes two in-person Momentum Ascend Experiences, monthly Masterminding sessions with Marisa, monthly Masterminding with your Ascend Mentor, twice-monthly Office Hours with the LYM Dream Team, quarterly private strategy calls and a 12-month Momentum Amplify membership.
Everything in Momentum Amplify
Your own Coach, all year
A dedicated Momentum Coach matched to your entrepreneurial style through our Flowmapping® process. Monthly private coaching calls, unlimited email access and twice-monthly small group Pod calls -- plus your Flight Deck and Weekly Business Dashboard to track your progress.
Four 3-day Quarterly Accelerators
Starting with our Flowmapping & Roadmapping Accelerator in April. Each one sets your goals, strategy and action plan for the next 90 days, so you always know what to focus on.
Monthly live workshops
Million Dollar Mindset Experience with Bill Baren, Get the Client sales training with Jennifer Rada, Taming Tech & AI with Chris Leonard and Message Mastery with Marisa Murgatroyd.
The tools to run your business
Twelve months of Ainslee.ai (your AI business strategist and writing partner), Go Plus (website builder with sales and marketing templates) and Xperiencify (to deliver your programs and courses).
The Live Your Message Vault
Lifetime access to 20+ programs, including the Experience Product Masterclass (home study), Sales for Superheroes, Success School and You Online. Plus LYM LIVE for Life.
Not sure which level fits?
That's what the call is for. Tell us about your business and we'll tell you honestly what we'd recommend.
Book a callSuccess Guarantee
Earn your investment back in year one, or we make up the difference
Since 2015, we've mentored 1,293 students through our yearlong business coaching programs. Because of that track record, we guarantee your results.
If you work the program and don't earn your investment back by the end of your first year, we'll make up the difference.
To qualify, you:
- Show up for 100% of your monthly private coaching calls (a quick pre-call form helps you prepare).
- Attend 80% of your twice-monthly small group Pod calls.
- Complete the Momentum Milestones for your level at your own pace -- roughly 2 or 3 a month, with Ainslee.ai to support you.
- Reach enough people each quarter with your sales and marketing to earn your investment back.
- Fill in your Weekly Business Dashboard each week.
The full terms are shared with you before you enroll.
Articles for this stage
StrategyFrom 6 to 7 Figures: How Your Role Has to Change
StrategyHow to Scale a Service Business Past $100K Without Burning Out
StrategyHow to Build a High-Ticket Offer People Say Yes To
StrategyYour First Hires: Who to Bring On at Each Stage
StrategyHow to Scale Your Service Business: 10 Moves That Take the Ceiling Off
Strategy7 Mistakes I’ve Made Growing & Scaling My Online Business (& How You Can Avoid Them)Free resources for this stage

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Select the right mastermindQuestions people ask
How do I scale a service business past $100K?
By making the business less dependent on your hours: one focused flagship offer, a team that delivers and supports, and marketing that brings clients in without you in every conversation. Momentum Amplify works on these with a senior Coach and Marisa.
What is the difference between Momentum Amplify and Momentum Ascend?
Amplify is for businesses making $100K+ a year and building toward 7 figures. Ascend is for businesses making $1M+ a year, with in-person Ascend Experiences, monthly Masterminding with Marisa and your Ascend Mentor, and quarterly private strategy calls.
Will I work with Marisa directly?
Yes. Amplify includes monthly Masterminds with Marisa plus four Amplify-only Mastermind Days with her, one each quarter, alongside your own senior Coach.
Not quite your stage?
$0 to $29K a yearStart a businessFor business owners making under $30K a year -- or not yet making a sale.Momentum Activate →
$30K to $99K a yearGrow your businessFor business owners making $30K to $99K a year who know they're capable of more.Momentum Accelerate →
$100K+ a yearScale your businessFor established business owners making $100K or more a year who are ready for the next level.Momentum Amplify →Let's talk about your business
Book a private, zero-pressure call with our Momentum team. We'll look at where you are, where you want to go and whether Momentum is the right fit.
