Momentum business coaching
Business coaching for entrepreneurs who want to start, build or scale
Momentum is our 12-month business coaching program. You get your own Coach, matched to how you work. Your plan is built around the stage your business is at, and every quarter we plan the next 90 days with you.

1,293 Momentum students since 2015
Your own Coach all year
Four 3-day Accelerators
Success Guarantee
Where is your business right now?
No two businesses are alike, so neither is the path. Momentum has a level for each stage of business growth.
$0 to $29K a yearStart a businessFor business owners making under $30K a year -- or not yet making a sale.Momentum Activate →
$30K to $99K a yearGrow your businessFor business owners making $30K to $99K a year who know they're capable of more.Momentum Accelerate →
$100K+ a yearScale your businessFor established business owners making $100K or more a year who are ready for the next level.Momentum Amplify →
Concierge Coaching
You're not one-size-fits-all. Why should your coaching be?
Most business-building programs fail because they have everybody doing the same things in the same way. In a market where AI can write a business plan in seconds, what you actually need is someone who understands you -- your strengths, your challenges, your pace and your goals.
Momentum combines a proven roadmap, road-tested with 1,293 students since 2015, with coaching built around you. Your Coach is matched to your entrepreneurial style. Your Roadmap is built around your stage of business growth. And every quarter we recalibrate together.
What a year of coaching includes
Your own Coach, all year
A dedicated Momentum Coach matched to your entrepreneurial style through our Flowmapping® process. Monthly private coaching calls, unlimited email access and twice-monthly small group Pod calls -- plus your Flight Deck and Weekly Business Dashboard to track your progress.
Four 3-day Quarterly Accelerators
Starting with our Flowmapping & Roadmapping Accelerator in April. Each one sets your goals, strategy and action plan for the next 90 days, so you always know what to focus on.
Monthly live workshops
Million Dollar Mindset Experience with Bill Baren, Get the Client sales training with Jennifer Rada, Taming Tech & AI with Chris Leonard and Message Mastery with Marisa Murgatroyd.
The tools to run your business
Twelve months of Ainslee.ai (your AI business strategist and writing partner), Go Plus (website builder with sales and marketing templates) and Xperiencify (to deliver your programs and courses).
The Live Your Message Vault
Lifetime access to 20+ programs, including the Experience Product Masterclass (home study), Sales for Superheroes, Success School and You Online. Plus LYM LIVE for Life.
Not sure which level fits?
That's what the call is for. Tell us about your business and we'll tell you honestly what we'd recommend.
Book a callHow it works
Step 1
Book a call
Answer a few questions about your business, then pick a time. The call is private and zero pressure.
Step 2
Find your level
Together we look at where your business is and where you want it to go, and whether Momentum is the right fit right now.
Step 3
Meet your Coach
Flowmapping matches you with a Coach who fits the way you work.
Step 4
Build your Roadmap
At the Flowmapping & Roadmapping Accelerator you map the year. Every quarter you and your Coach set the next 90 days.
Success Guarantee
Earn your investment back in year one, or we make up the difference
Since 2015, we've mentored 1,293 students through our yearlong business coaching programs. Because of that track record, we guarantee your results.
If you work the program and don't earn your investment back by the end of your first year, we'll make up the difference.
To qualify, you:
- Show up for 100% of your monthly private coaching calls (a quick pre-call form helps you prepare).
- Attend 80% of your twice-monthly small group Pod calls.
- Complete the Momentum Milestones for your level at your own pace -- roughly 2 or 3 a month, with Ainslee.ai to support you.
- Reach enough people each quarter with your sales and marketing to earn your investment back.
- Fill in your Weekly Business Dashboard each week.
The full terms are shared with you before you enroll.
Who coaches you
Your own Momentum Coach, matched to you through Flowmapping, plus the people who lead the monthly workshops -- including Bill Baren's Million Dollar Mindset Experience.

Marisa Murgatroyd
Founder. Leads Message Mastery and the Amplify Masterminds.

Melanie Gow
Head Coach & Campus President.

Jennifer Rada
Leads Get the Client, the monthly sales training.

Chris Leonard
Leads Taming Tech & AI.
Choosing a business coach
StrategyWhat Does a Business Coach Actually Do? (And What a Good One Won't)
StrategyIs Business Coaching Worth It? How to Tell Before You Pay
StrategyHow to Choose a Business Coach: 12 Questions to Ask on the Call
StrategyGroup vs One-on-One Business Coaching: Which Do You Need?
StrategyBusiness Coaching for Coaches, Consultants and Service Providers
StrategyBusiness Coach vs Consultant vs Mentor vs MastermindIs Momentum right for you?
It's a fit if
- You're an expert, coach, consultant or service provider building a business around what you know.
- You want a Coach and a plan for your stage, not another course to watch on your own.
- You can give it a few hours a week, plus a monthly private call, twice-monthly Pod calls and four 3-day Accelerators a year.
- You're ready to be accountable for doing the work and tracking your numbers each week.
It's not for you if
- You're looking for a done-for-you agency to run your business for you.
- You can't set aside a few hours a week for the next 12 months.
- You want a quick fix or a guaranteed income without doing the work.
- You'd rather not track your numbers or show up for your calls.
Questions people ask
What does a business coach do?
A business coach helps you decide what to focus on, holds you accountable for doing it and helps you get unstuck when something isn't working. In Momentum that means monthly private calls with your own Coach, small group Pod calls and a 90-day plan you reset every quarter.
Who is Momentum for?
Experts, coaches, consultants and service providers who want to build a business around what they know -- from people making their first sale to owners of 7-figure businesses. There are levels for each stage: Activate ($0 to $29K a year), Accelerate ($30K to $99K) and Amplify ($100K+), with Ascend for $1M+.
How much does Momentum cost?
It depends on your level, and we go through it on the call so you can see exactly what's included for your stage. Momentum is a 12-month program with private coaching, four 3-day Accelerators, tools and a Success Guarantee, so it's an investment rather than a course price.
Do I need an existing business?
No. Momentum Activate is for business owners making $0 to $29K a year, including people who haven't made their first sale yet. You'll need an idea of what you know and who you'd like to help -- your Coach helps you turn that into an offer and your first clients.
What is the Success Guarantee?
If you work the program and don't earn your investment back by the end of your first year, we make up the difference. Working the program means attending your private calls and 80% of Pod calls, completing your Milestones, reaching enough people each quarter and filling in your Weekly Business Dashboard.
How is Momentum different from a course or a mastermind?
A course gives you information and a mastermind gives you peers. Momentum gives you both, plus your own Coach who helps you apply them to your business, a plan for your stage and accountability every month.
How much time does it take each week?
Plan on a few hours a week: a monthly private call, Pod calls, roughly 2 or 3 Milestones a month and the work in your business itself. The quarterly Accelerators are 3 days each.
When does Momentum start?
The Momentum year starts with the Flowmapping & Roadmapping Accelerator in April, and your Momentum Backpack (your Flowmap & Roadmap Binder, Milestone Mega-Sheet and Assessment Bundle) ships to you before it. If you're talking to us at another time of year, we'll go through when and how you'd start on the call.
What happens on the call?
You answer a few questions about your business first. On the call someone from our Momentum team talks through where you are, where you want to go and whether Momentum fits right now. It's private and zero pressure.
Not sure which level fits? That's what the call is for.
Book a private, zero-pressure call with our Momentum team. We'll look at where you are, where you want to go and whether Momentum is the right fit.
