I spent last weekend at the Thought Leader Business Summit, and we spent the last day talking about the elephant in the room — last year many of the leaders in our space saw their engagement and sales drop by up to a third. Open rates, down. Launch sales, down. Live event sales, down. You … Read more
One of my absolute favorite things to do on vacation is to sit down with a good book. Not a business book, mind you. Fiction. Especially the work of the Japanese author Haruki Marukami, who I consider the greatest writer alive today. I’ve read absolutely everything he’s ever written, except for some reason, his first … Read more
This morning I got an email from my dad — a one-paragraph missive from deepest Saudi Arabia… Dear Marisa, I arrived yesterday in Riyadh and will be here on a World Bank mission until Dec. 14 when I return to Costa Rica. I haven’t seen much of the country yet, but the area around the … Read more
There’s a reason why Apple is still the most profitable company in the world. They realize that value and profit is not in information, products, goods or stuff. They know that that the real value is somewhere else…
Summer 2016 and Murray and I are wandering the streets of Rome on a HOT summer day… the kind of day that sends you beelining for the shade. So when Murray spies a sign for a rooftop bar in the Hotel Valadier, we veer into the lobby and up the elevator to the bar. It was a … Read more
My finger hovered above the “Send” button for what seemed like an hour. The email I was about to send would be a powerful one. It had the potential to inspire and help a lot of people. It was written in the same honest and plain-talking voice that we’ve used to attract and built a … Read more
This summer Murray and I visited the Boeing Factory and discovered something that really surprised us.
The paint on the side of airplanes can weigh as much as half a ton and eat up serious fuel to fly that extra weight around.
American Airlines recently estimated that minimizing paint across their fleet would save them $19M in annual fuel costs.
Yet companies from Korean Air to budget provider Spirit Airlines know that it’s a solid investment to paint their planes from head to toe with their brand color and logo.
But for many online entrepreneurs, branding & design is at the bottom of their priority list..
They think their content speaks for itself. That the quality of their expertise, products or services will shine through regardless of whether it comes in a pretty package.
They’re wrong.
Yesterday I was on the phone with one of our customers.
She had enrolled in 3 of our courses and she had signed up for our Take Flight Now “pro” package, which included visual branding and copywriting.
What she told me at the end of the call is that we had accelerated her process and helped her get to the core of what she was doing in a way that she didn’t have the tools to do on her own. Then she shared that our process seemed so organic and authentic. Previously she had been searching and searching outside of herself for clarity around her business. Our programs helped her go inside to find answers that were true to her.
Elizabeth had what I call a “fractal experience” of our work.
3 months ago at Message to Money Live we debuted t-shirts that said “You Know Me From the Internet”.
Everybody in the room wanted one — but we only had enough shirts for our staff.
The inspiration?
This year, for the first time in my life, I’ve started to walk into events and have people come up to me and say…
Your path to “Internet Famous” begins with you getting clear on what you’re about. Your big “Why”.
And it continues through you Living Your Message — and being completely, unabashedly, authentically you. Everywhere. Online, and off.
Here’s how this played out for me recently while returning from Canada recently.
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