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What You Can Learn from the Most Expensive Branding in the World

This summer Murray and I visited the Boeing Factory and discovered something that really surprised us.

The paint on the side of airplanes can weigh as much as half a ton and eat up serious fuel to fly that extra weight around.

American Airlines recently estimated that minimizing paint across their fleet would save them $19M in annual fuel costs.

Yet companies from Korean Air to budget provider Spirit Airlines know that it’s a solid investment to paint their planes from head to toe with their brand color and logo.

But for many online entrepreneurs, branding & design is at the bottom of their priority list..

They think their content speaks for itself. That the quality of their expertise, products or services will shine through regardless of whether it comes in a pretty package.

They’re wrong.