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The 3 YES Solution: How to Create Trust in a Skeptical World

A wooden signboard outside Gansevoort Market displays various vendor logos, including popups like Danas Bakery, Gotham Poke, and Luzzos. The market is open daily from 7 AM to 9 PM. The board is set on a sidewalk with a street background.

I spent last weekend at the Thought Leader Business Summit, and we spent the last day talking about the elephant in the room — last year many of the leaders in our space saw their engagement and sales drop by up to a third. Open rates, down. Launch sales, down. Live event sales, down. You … Read more