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The Experience Formula

61 articles · With Marisa Murgatroyd

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Six people are gathered in a cozy, plant-filled room, collaborating and discussing while placing circular notes on a large board with connecting lines.The Experience FormulaThe Course Isn’t the Product. The Experience Is.
A healthy green potted plant on the left sits next to a wilted plant with drooping leaves in a floral-patterned pot on the right.The Experience FormulaThe 3 Types of Courses That Are Thriving in 2026 (And the 1 Type That’s Already Dying)

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Latest in The Experience Formula

A woman wearing a brown hat and olive dress stands smiling in front of a colorful mural that reads Kermits Tremé Mother-In-Law Lounge. The mural is decorated with stars and musical motifs on a purple background.The Experience FormulaHow to Attract a Massive Tribe of Adoring Fans and Customers Who’ll Love You Just Because You’re YOUA woman holds a plate as a server places fried chicken on it. They are at a buffet with various dishes. People are in the background, and the setting is a vibrant restaurant with colorful decor.The Experience FormulaThe Enduring Magic of Dooky Chase: How to Transform Your Everyday Business into a Lasting LegendTwo blue-skinned, humanoid figures with pointed ears and braided hair stand together in a lush, green forest environment. The figure on the left has beaded jewelry and colorful feathers, while the figure on the right wears simple adornments.The Experience FormulaThe Myth of the Ideal Customer Avatar: Why Creating an ICA Can Limit Sales and Growth in Your Business (and What You Need to Do Instead)Two people dancing outdoors. A man in a yellow patterned shirt is joyfully moving, while a woman with long braids wears a purple patterned dress. They are surrounded by greenery and sunlight on cobblestone pavement.The Experience FormulaWhy Togetherness, Friendship & Love are the Tickets to Raving Fans and Satisfied CustomersA woman with long brown hair sits on a green sofa in a modern, stylish interior with plants and soft lighting. She is smiling and wearing a patterned dress, with her legs crossed.The Experience FormulaThe Power of R.O.J.: How to Magnetize Your Audience and Get Them Eating Out of the Palm of Your HandA woman sits at a wooden table in a cozy room, looking at her phone. Around her are notifications for email and social media engagement, represented by icons for messages and likes. Warm lighting and brick wall add to the atmosphere.The Experience FormulaGo Live! Part 3: Facebook Live Tools that Will Multiply Your Reach and Skyrocket Your EngagementA woman with long brown hair, wearing a purple top, stands behind a table with a laptop. She is smiling and gesturing with her hands. The background features light-colored blinds.The Experience FormulaHow to Design Impossible-to-Resist Online Challenges that Attract a Ton of New Leads and Sales for Your Business (Even if You Have Zero Audience Right Now!)A computer monitor displays an image of a person using binoculars with Facebook logos on the lenses. The screen is set on a desk with a keyboard, plant, and curtains in the background.The Experience FormulaGo Live! Part 2: How to Build an Engaged, Growing Community of Loyal Fans, Followers and Customers with Facebook LivesMarisa MurgatroydThe Experience FormulaCracking the Code: The Art & Science of Creating Real Value, Results and Revenue at Your First (or Next) Live EventA person sitting against a textured teal wall, holding a red square with a drawn sad face in front of their head. They wear a black hoodie and blue jeans.The Experience FormulaHow to Build a Tribe When You Think You’re Too Old, Too Ordinary or Just Too Blah

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