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Insights and Strategies for Thriving in Online Entrepreneurship

With Marisa Murgatroyd

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MindsetThe Online Program Creator’s Manifesto

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The Experience FormulaThe Course Isn’t the Product. The Experience Is.

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Staff picks

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Mindset11+ (Underrated) Books for Entrepreneurs You Should Have on Your Shelf

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StrategyBypass the Hype: How to Strategically Grow Your Online Business

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StrategyTransform Touchpoints Into Turning Points: Using Customer-First Messaging to Fuel Your Growth

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LifestyleTry This for Just 30 Days to Experience Deeper Rejuvenation (& Produce Better Work!)

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A marathon runner sits exhausted past the finish line on a city street, surrounded by cheering crowds. A digital timer reads 862 days, and $10K/MONTH is marked on the road. Banners and signs line the course.

MindsetWhat Nobody Tells You About Hitting Your First $10K Month

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StrategyThe Real Reason You Keep Starting Things You Never Finish

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StrategyThe 5-Minute Weekly Ritual That Keeps Your Business on Track

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MarketingStop Building Audiences — Start Building Believers

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StrategyState of the Internet 2026: 11 Trends That Will Transform Your Online Business

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Latest Posts

A woman outdoors holds up the book Choose: The Single Most Important Decision Before Starting Your Business by Ryan Levesque. Trees and a body of water are visible in the background under a cloudy sky.

StrategyChoose: How to Make the Single Most Important Decision BEFORE Starting Your Business

Two blue-skinned, humanoid figures with pointed ears and braided hair stand together in a lush, green forest environment. The figure on the left has beaded jewelry and colorful feathers, while the figure on the right wears simple adornments.

The Experience FormulaThe Myth of the Ideal Customer Avatar: Why Creating an ICA Can Limit Sales and Growth in Your Business (and What You Need to Do Instead)

A woman sits on a couch, holding a box labeled Poop Like A Champion. She appears amused and slightly skeptical. The background includes patterned pillows and a window.

BrandingThe 10 Worst Product Names I’ve Ever Seen (Don’t Be Like These Guys!)

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StrategyFINALLY! The Straight Up, Unsugarcoated Truth About Creating Set-It-and-Forget-It Revenue in Your Business

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The Experience FormulaWhy Togetherness, Friendship & Love are the Tickets to Raving Fans and Satisfied Customers

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Branding3 HUGE Mistakes Most Entrepreneurs Make that Diminish Their Brand & Cost Them Leads and Sales

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StrategyWhat’s Your Number? How to Price Your Products and Services So You Can Make What You Want AND Bring Extraordinary Value to the World

A woman with long brown hair sits on a sofa, holding a credit card in one hand and using a laptop on her lap. She is surrounded by pillows, and a shopping bag is nearby. The room has a cozy atmosphere with soft lighting.

StrategyHow to Succeed Online Now: 4 Underground Strategies to Boost Sales, Subscribers and Signs-Ups

A woman with long brown hair sits on a green sofa in a modern, stylish interior with plants and soft lighting. She is smiling and wearing a patterned dress, with her legs crossed.

The Experience FormulaThe Power of R.O.J.: How to Magnetize Your Audience and Get Them Eating Out of the Palm of Your Hand

A person holding a fanned-out stack of burning U.S. hundred-dollar bills, with flames showing at the top. The individuals face is obscured, and they are wearing a dark blue long-sleeve shirt with white details against a light gray background.

StrategyWhy Focusing Just on ROI Means You Could Be Leaving a TON of Money (and Customer Love) on the Table

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