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11 Facebook Tools Every Business (& Entrepreneur) Should Know (2025)

A collection of tools arranged in a row on a white background, including a hammer, adjustable wrench, screwdrivers, pliers, a utility knife, a flashlight, and a measuring tape below.

Facebook tools can help streamline your success on the biggest social network on the planet! You can save hours of planning, creating and scheduling content. Hours crafting, executing, monitoring and tweaking your marketing campaign. Hours reading and responding to Facebook group comments, page comments, messages and reviews. But how do you choose the right Facebook … Read more

Best Facebook Alternatives: 7 Popular Social Networks for 2025

Close-up of a login screen on a smartphone displaying the Facebook app. The screen shows fields for Email and Password with the option to Sign Up for Facebook below. The background is predominantly blue.

Looking for a great Facebook alternative? You’re not alone — Facebook’s been in a lot of hot water the last few years. From privacy concerns, data leaks and inflammatory content to the monetization of your personal data, there are a lot of reasons why you might consider finally breaking up with the social giant and … Read more

What is Digital Marketing? The Ins & Outs for 2024

Digital Marketing stock photo

If you’ve ever wondered… “What is digital marketing?” … you’ve come to the right place. In this guide, I’ll explain the basics of digital marketing. You’ll learn how effective digital strategies can transform your online presence, driving business growth and success. Let’s dive in and unlock the potential digital marketing has for your brand. We’ll … Read more

How to Make Money on Instagram: 10+ Tips That Work in 2024

How to Make Money on Instagram 10 Tips

Looking to crack the code on how to make money on Instagram? You’re in the right spot. Whether you’re thinking of affiliate marketing, crafting compelling stories or diving deep into the world of paid ads, the goldmine of possibilities is right at your fingertips. And with actionable techniques, specific strategies and a sprinkle of persistence, … Read more

7+ Essential Marketing Channels to Elevate Your Business

A person using a smartphone with various icons floating around, including a lightbulb, envelope, shopping cart, globe, and speech bubbles, symbolizing communication and digital connectivity. The background is blurred and abstract.

Whether you’re a startup fresh off the boat or an enterprise looking for the next big leap, choosing the right marketing channels is crucial. Think content that tells your story, social media that connects and emails that engage — it’s all about getting your message heard, loud and clear. In this post, I’ve got the … Read more

6 Online Business Tools That’ll Help You Grow in 2025

A top-down view of a workspace featuring a notebook titled Digital Marketing with illustrations of related terms: Target, Analysis, Research, Content, Service, WWW. Nearby are a notepad with SEO-related notes, glasses, a crumpled paper, and colorful push pins.

With countless options out there, pinpointing the top online business tools can be overwhelming. But don’t worry, I’ve done the heavy lifting for you. From getting valuable feedback from your audience with SurveyMonkey to optimizing videos on Vimeo, in this post, I’ve shortlisted seven tools that stand out for businesses of all shapes and sizes. … Read more

Instagram Marketing: 10+ Proven Strategies For Generating Leads & Growing Sales

3D Instagram logos in pink, orange, and purple are scattered on a pale pink surface. Soft shadows of leaves are cast across the background, giving a tropical vibe.

Instagram marketing… It’s not just a buzzword, but a goldmine of opportunities for your business or brand. Whether it’s the art of crafting captivating captions, diving deep into video content or collaborating with the cream of the influencer crop – it’s all about connecting, engaging and converting. And in this post, I’ll give you a … Read more

10 Steps to Boost Digital Engagement on Social Media

A person wearing sunglasses and a yellow jacket holds a large pink social media notification icon with a heart and the number one on a bright yellow background.

Navigating the waves of digital engagement on social media can feel like setting sail without a compass… The space is buzzing and, to stand out, you need more than just a map. You need a foolproof strategy. In this post, I’m going to give you just that. You’ll learn the steps needed to transform your … Read more

5 Tips for Crafting an Effective Brand Strategy (2024)

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Ready to sculpt a brand strategy that not only resonates but also puts your brand on the map? Here are 5 tips for crafting an effective brand strategy in 2023 including real-world examples that’ll inspire your own brand strategy.

10 Influencer Marketing Tools You Should Try in 2024

Several hands holding smartphones arranged in a circle, each displaying different social media notifications: 345 followers, 128 messages, 56 location tags, 31 emails, 12 photo notifications, 74 likes, and 497 hearts.

Looking to take your influencer marketing game to the next level? Or maybe you’re new to influencer marketing and need some reliable, tried-and-true tools to help you navigate the waters. Either way, in this post you’ll learn about 10 tools (some well-known, some under the radar) that many marketers swear by.