Have you ever had a customer service experience that felt like fingernails dragging across a chalkboard?
Where the person you were speaking to stuck to a mindless script and was completely disempowered to make any real decisions?
Unfortunately this happens a LOT.
And research shows that 80% of prospects and customers are lost in a single interaction.
So let me ask you, what happens when a fan, prospect or customer emails your helpdesk or calls your office?
How long does it take them to get a response?
Does the tone, spirit and content of that response represent your company values and brand personality?
The larger your business grows, the more important it is to have your customer service dialed in.
Let me give you two quick personal examples of businesses that undermined their credibility with me in a matter of moments.
Then I’ll share 2 email templates for how to do it RIGHT. 🙂