Facebook tools can help streamline your success on the biggest social network on the planet! You can save hours of planning, creating and scheduling content. Hours crafting, executing, monitoring and tweaking your marketing campaign. Hours reading and responding to Facebook group comments, page comments, messages and reviews. But how do you choose the right Facebook … Read more
Looking for the best social media marketing tools for your business? After all, there are so many out there to choose from. And you want something that does exactly what you need it to do without busting your budget. Welcome to our alphabetized and detailed list of 16 life-changing social media tools. You’re about to … Read more
Creating a social media marketing strategy is a cakewalk, right? Fire off a Facebook business page with a snazzy-looking banner, follow a few influencers on Twitter, dish out a couple of Instagram stories and you’re done! If only it were that easy… Here’s the skinny: Creating an effective social media marketing strategy is a concentrated … Read more
As an entrepreneur, you can’t afford not to know the latest branding statistics with all of the competition you face out there. These statistics are valuable to you and your business, because they show what others have done — helping you learn from their trial and error. In this post, I’ve collected stats that’ll help … Read more
If someone wants to check you out, they’re going to Google your name. Or they might head on over to the About page on your website, or read your profile on LinkedIn or what you say about yourself on Facebook. The problem is that most people don’t put a lot of care into what they … Read more
If you’re not getting results with business blogging or using social media for business, don’t blame the tools. You probably haven’t designed a content strategy that will engage your target market around your specific topic.
Most people jump into blogging and social media and start posting content wily nily about whatever floats their fancy at that particular moment in time. The problem with this approach is that you may be writing about topics that have little to do with your products and services, so the audience that you’re building may not be interested in what you have to offer.
If you laser focus your posts around the #1 topic your work is about, you’ll drive targeted traffic to your website that is much more likely to buy from you. That doesn’t mean you can’t write about other things, but it does mean that you should choose sub-topics that relate to and support your #1 topic.
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