How to Find Your Unmistakable Voice in a Marketplace Full of Copycats (What Jackson Pollock Taught Me About Marketing)
I got up close and squinted. I could make out the figure of a man, pushing his tired horses through a mountain pass on a moonlit night under starry skies. If anything, it looked like it could have been a Van Gogh. Anyone but Jackson Pollock. And then Murray piped up: “Wow! Even someone as unmistakable as Jackson Pollock didn’t start out Jackson Pollock!”
That thought struck me, so that night I dug deeper into Jackson Pollock’s life…
And what I learned has completely shifted the way we market our business.
Jackson Pollock painted “Going West” in 1934. It was a solid work of art that’s still exhibited today, but it could have been painted by any talented artist of his generation… There was nothing about it that screamed Jackson Pollock…
And then, lightning struck.
