Now, I want to share what happened when I offered a 1:1 private coaching upsell to students in my Message to Money course.
I launched Message to Money in 2012 and sold it for 4 years…
A couple years in, I decided to experiment with offering a 1:1 Coaching Package to my Message to Money graduates…
I loved the group coaching I was doing in the program and wanted to give them a way to continue working with me once they were done with the program…
So I sent out a SINGLE EMAIL to the 60 students who had graduated from the program and what happened next shocked me!
The subject line was: [M2M] Would 1-on-1 time with me be valuable?
The email ended with a super specific call to action — to schedule a call with me to discuss coaching together — and 7% of the recipients clicked the link.
7% of 60 isn’t a lot — just 4 students — but that 7% quickly turned into $21,999! (See the exact email I sent in the P.S. below.)
That’s when I discovered the power of having a back-end offer…
A back-end offer is the second, third or fourth thing someone buys from you.
It’s an opportunity someone usually only sees after they complete their initial engagement with you.
Studies show that your existing customers are 12 times more likely to buy from you than someone who hasn’t bought from you before.
Repeat sales are also 16x more profitable than first time purchases.
That means that once you get a client — you want to keep them engaged with you through additional offers.
I didn’t really understand that when I first launched Message to Money and my goal was to give my students absolutely everything they needed to build their online business.
That’s still my goal today!
However, what I’ve learned from coaching almost 16K students is that most people need additional support to get there…
Most people can’t take a single 12-week online course that sets them up for the rest of their life!
PLUS, when it comes to business, you can always go deeper.
I’m always improving my offers and my marketing and so are my students — that’s why I have some students who’ve been with me for 10 years!
They already have access to all my content, but they keep coming back for coaching, community and implementation support!
(it was amazing to get together in person with my Momentum students — that’s my yearlong business coaching program — for the first time in a few years 🙂
That’s why the most successful coaching, consulting, course and service-based businesses make up to 80% of their revenue from back-end sales…
Since my first back-end offer went so well, about a year later I decided to create a yearlong group coaching program to support even more of my students at a much deeper level — making the leap from 1:1 to 1:Few…
Throwback Thursday Series
Throwback Thursday #1: Build Your Site, Launch Your Business
Throwback Thursday #2: Strike Two — As If One Failed Attempt Weren’t Enough!
Throwback Thursday #3: My First Semi-Hit — Insights Gained From My Message to Money Program
Throwback Thursday #4: The Win That Came Disguised as a Fail
Throwback Thursday #5: You Did What?!!?
Throwback Thursday #6: This Put Me On the Map
Throwback Thursday #7: Me? Do a Live Event?
Throwback Thursday #9: Course ✅ SaaS Next?
Throwback Thursday #10: 1 Launch > 4 Big Lessons
Throwback Thursday #11: Message to Millions
Throwback Thursday #12: Website in a Weekend