Color psychology is more than a buzzword. It’s a scientifically proven “hack” that savvy businesses, entrepreneurs and brands have used for decades to evoke different emotions in people. Want your audience to trust you? Or get excited about you? Or associate your brand with luxury and sophistication? Colors can make it happen. And in this … Read more
I’ll cut right to the chase… If you’re looking for some simple, straightforward Facebook marketing tips that’ll help you reach your target audience and grow your business, this post is for you. Sound good? Let’s dive in. 1. Use a Business Page (NOT a Personal Profile) Many business owners make the mistake of using their … Read more
Looking for a list of great brand guidelines? From Coca-Cola’s red and white script to McDonald’s iconic golden arches logo to Nike’s catchy “Just do it” slogan, a distinctive and well-executed brand guideline enables companies to stand out from the crowd and “stick” in the minds of customers. In this post, I’ll shine a spotlight … Read more
If you want to tap into the power of influencers to promote your brand or product to new customers, you’ll love the influencer marketing examples I’m about to share with you. These are some of the best examples of influencer marketing campaigns from around the web. Browse them, make note of what makes each of … Read more
In need of some personal website examples to inspire you as you build your own website? You’re in the right place! A personal website gives you a platform to advertise your skills and experiences. You can showcase your personality and talk about the things that interest you. And it’s a great way to let your … Read more
Looking for business tips and advice that’ll pack a punch (but are easy to digest)? In this post, I’ve compiled 27 of my favorite business quotes and broken them down, one by one, into practical lessons for entrepreneurs and small business owners. This is one you’ll want to bookmark… so let’s jump right in! 1. … Read more
Looking for email marketing examples to inspire your own campaigns? With around 333B emails being sent and received each day, it’s becoming harder and harder to stand out in your audience’s overcrowded inbox. But it can be done! For instance, sometimes you have to do something completely unexpected or even “offensive” to get your audience … Read more
An authentic, aligned personal brand will attract ideal clients and customers who are inspired and motivated by who you are and how you show up in the world… People who want to work with you and only you. But you don’t have to go it alone on your personal brand journey. Want some solid personal … Read more
If you’re anything like me, you love to collect “swipes” that you can pull inspiration from for your own branding and marketing. That’s why I wanted to share with you my curated collection of dazzling brand design examples that have given me so much inspiration. I think they’ll inspire you too 🙂 We’ll look at … Read more
As an entrepreneur, you can’t afford not to know the latest branding statistics with all of the competition you face out there. These statistics are valuable to you and your business, because they show what others have done — helping you learn from their trial and error. In this post, I’ve collected stats that’ll help … Read more
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