Want more website traffic?

Of course you do. 

More traffic means more leads, more sales and more revenue for your business. 

But if you really want to increase your web traffic, you can’t just cross your fingers and hope for the best. 

You need a solid strategy. (Actually, you need several of them.)

Lucky for you, I’ve put together a comprehensive guide on how to increase website traffic. 

I’ll cover everything from content creation to SEO tips that actually work in 2025. 

Let’s dig in. 

6 Ways to Increase Website Traffic With Blog Content

Want to know the fastest way to attract visitors to your site?

Create content they actually want to read. 

Blog content is your secret weapon for bringing in organic traffic and keeping those visitors coming back for more. 

Here’s how to do it. 

1. Start a Blog (If You Don’t Already Have One)

To put it bluntly: If you don’t have a blog, you’re missing out on tons of traffic. 

Your blog is a magnet for search traffic, giving Google hundreds of pages to index and rank, and boosting your site’s authority. 

If you want an example of the traffic boosting effect of blogging, take a look at Zapier. 

Their workflow and productivity blog brings in over 4 million monthly visitors. (Yes, 4 million!)

That’s the power of consistent blogging. 

2. Create Timeless Evergreen Content

What’s better than content that brings in traffic today?

Content that brings in traffic for years to come. 

Enter evergreen content — content written about timeless topics within your niche that you can continue to update every year. 

For example: SEO SaaS company Ahrefs wrote a beginner’s guide to SEO in 2018, and it still ranks highly on Google in 2025, bringing in a steady flow of traffic with minimal updates. 

3. Create Content on Trendy Topics

Got your evergreen content covered? 

Now it’s time to catch some trending waves. 

Here’s a good example: When AI tools like ChatGPT first emerged, tech blogs that covered them early (their potential uses, limitations, and tips) saw massive traffic spikes. 

So how do you find trends to write about?

Use Google Trends and social listening tools to spot rising topics in your industry, then be one of the first to cover them thoroughly with high-quality, factual information.

4. Write Great Headlines (That Beg to be Clicked)

Ever wonder how some articles get millions of clicks? 

It’s because their headlines are irresistible. 

Which headline would you rather read:

How to Sell Self-Published Books on Amazon

Or:

How to Make $1k a Month Self-Publishing Books on Amazon

The second one, right? 

If you want to bring in traffic, write headlines that promise the reader an enticing benefit or pique their curiosity.

5. Create Topic Clusters

Think of your blog like a spider web, with one main topic at the center and related subtopics branching out. 

This strategy works because it shows Google you’re an authority on your subject. 

To build your first cluster, start with one main topic (like “dog training”) and create 5-8 related articles (like “puppy training basics,” “advanced commands,” and “behavior problems”). 

Link these articles to each other to create your web of content.

6. Update and Republish Old Content

Don’t let your old posts collect dust. 

Sites like Moz and Search Engine Journal regularly update their best-performing content with fresh statistics, examples and current best practices. 

To try this yourself, look at your Google Analytics for posts that used to perform well but have dropped in traffic. 

Update them with current information, add new sections and republish them as new posts.

6 Ways to Increase Website Traffic with SEO

If you want to get more traffic, your site needs to dominate Google’s search results. 

That’s where SEO comes in. 

These search engine optimization techniques will help get your site in front of the right people at the right time — without paying for ads.

1. Target Relevant Keywords

What are your potential customers typing into Google? 

That’s what you need to know before you write a single word of content. 

Try to choose keywords that match both their audience’s needs and fall within your expertise. 

For example, if your site is in the entrepreneurship niche, you could target keywords like “how to start a business” or “online business ideas”. 

You can also find exactly what people are searching for by plugging your main topic into Google Keyword Planner (it’s free to use).

2. Get Quality Backlinks

When other reputable sites link to yours, Google sees it as a vote of confidence. 

But here’s the thing – not all backlinks are created equal. 

One link from a trusted industry site is worth more than dozens from random blogs. 

Your first step? 

Create something worth linking to, like an original study, survey or comprehensive guide that other sites will naturally want to reference.

3. Leverage Internal Links

Think of internal links as roads connecting different parts of your website. 

When you link from one page to another on your site, you’re helping both visitors and search engines discover more of your content. 

Start by identifying your top-performing pages in Google Analytics, then add relevant links from these pages to your newer content.

4. Improve Your Website’s Speed

Nobody likes a slow website — especially Google. 

When a site takes too long to load, visitors leave and your rankings suffer. 

Test your site’s speed using Google’s PageSpeed Insights tool. 

It’s free and tells you exactly what’s slowing down your site, from image sizes to server response time.

5. Keep Your Content Up to Date

Search engines love fresh content. 

When you regularly update your existing pages with current information, you signal to Google that your site is active and relevant. 

Start by reviewing your most popular pages every six months. 

Update statistics, remove outdated information and add new insights to keep your content current.

6. Create a Great User Experience

User experience directly affects your Google rankings. 

Google watches how people interact with your site. If they click back to the search results quickly, your rankings will suffer.

Start with Google’s Core Web Vitals Report to see exactly what needs fixing with your site. 

Then tackle the biggest issues first. 

6 Ways to Increase Website Traffic with Social Media

Looking for a way to get more eyes on your content? 

Social media isn’t just for cat videos and food photos. 

When you use it strategically, it can become one of your biggest sources of website traffic.

1. Focus on One Platform (and Dominate It)

Why spread yourself thin when you can own one platform completely? 

Major brands often succeed by mastering just one platform first. 

Look at Duolingo on TikTok — they’ve grown to over 5 million followers by creating quirky language-learning content that perfectly fits the platform’s style. 

To try this yourself, pick the platform where your target audience spends the most time and post consistently for 90 days.

2. Be Everywhere (or Everywhere Your Audience Lives)

Wait, didn’t I just say to focus on one platform? 

Yes, but once you’ve mastered one, you can expand. 

The key is to be strategic about where you show up. 

Look at your Google Analytics to see which social platforms already send you traffic. 

Focus on the top 2-3 platforms where your audience is most active.

3. Promote Your Blog Content on Social

Your blog posts shouldn’t just sit on your website hoping to be discovered. 

Each time you publish a new post, create multiple social media posts to promote it. 

To get started, try the 4-1-1 rule: For every six posts, make four about your blog content, one about industry news and one promotional post.

4. Add Social Sharing Buttons to Your Blog

Make it easy for readers to spread the word about your content. 

Social sharing buttons remove friction — when readers love your content, they can share it with just one click. 

Place your sharing buttons where they’re easy to spot but don’t distract from your content. 

Start by adding buttons for the top 3 platforms your audience uses most.

5. Host Live Social Events

Going live isn’t just for influencers anymore. 

Regular live sessions build relationships with your audience and give them a reason to visit your website for more in-depth content. 

To try this, schedule a monthly live Q&A session about your area of expertise and create a landing page on your site where viewers can submit questions in advance.

6. Create Platform-Specific Content

Each social platform has its own language. 

Instagram loves beautiful visuals, LinkedIn prefers professional insights and Twitter rewards quick wit. 

Customize your content for each platform instead of posting the same thing everywhere. 

Start by taking one blog post and adapting it into three different formats for your top social platforms.

6 Other Ways to Increase Website Traffic

Not all traffic comes from blogs, SEO and social media. 

Here are some other powerful ways to bring more visitors to your website (and some of them might surprise you).

1. Build an Email List (and Embrace Email Marketing)

Want traffic you can count on? 

Email subscribers are pure gold. 

Unlike social media followers, you own your email list — no algorithm changes can take it away. 

To start building yours, create a simple lead magnet (like a free checklist or guide) and add it to your most popular blog posts. 

For example, Kindlepreneur has an “Amazon Kindle Rankings” eBook as a lead magnet in the footer of their website. It’s a valuable resource for their target audience (authors) and it’s totally free. 

As you build your list, send regular emails that give subscribers a reason to visit your site.

2. Be Active on Forums (Quora, Reddit, etc.)

Where does your target audience go to ask questions? 

That’s where you need to be. 

Forums like Quora and Reddit can drive serious traffic when you help solve people’s problems. 

Start by finding 3-5 relevant subreddits or Quora topics in your niche, then spend 15 minutes daily answering questions with genuinely helpful advice.

3. Start an Email Newsletter

Already have an email list? 

Turn it into a traffic machine with a regular newsletter.

Here’s an example from Kevin J. Duncan:

The key is consistency — whether it’s weekly or monthly, stick to a schedule your readers can count on. 

To get started, pick one day of the week for your newsletter and plan your first four editions in advance.

4. Create Free Tools

Give people something useful, and they’ll keep coming back. 

Simple tools like calculators, templates or generators can bring steady traffic for years. 

For example, CoSchedule’s Headline Analyzer tool has been ranking at the top of the SERPs for over a decade, bringing in thousands of visitors to their site each month.

When creating a tool, start small. What’s one problem your audience faces that a simple tool could solve? 

Create it, promote it and watch the visitors roll in.

5. Start a Podcast

Got something to say? 

Podcasts do more tan fill earbuds. They bring curious listeners straight to your website for show notes, resources, and related content.

A great example is website builder Wix’s podcast about SEO, “SERP’s Up”. 

Speaking on this super relevant topic undoubtedly brings thousands of listeners to their site each month – listeners who are likely interested in their product. 

To get started, begin with a simple 4-episode series about your area of expertise. 

Then, a dedicated page on your site for each episode with expanded content and resources.

6. Host Virtual Events

Virtual events drive traffic in waves. 

Your site gets visitors before, during and after each event you host. 

Create a simple webinar or online workshop about your area of expertise. 

Set up a dedicated landing page for registrations and include bonus materials attendees can download from your site after the event. 

Ready to Watch Your Website Traffic Soar?

Which traffic-boosting tip will you try first? Let me know in the comments below.

 I’d love to hear your plans!