What’s your most precious and valuable resource? Think about that for a moment. It’s not money, right? And it’s definitely not stuff… If you’re anything like me it’s time.
Your time & attention is the only thing that once you’ve spent it, you can’t get it back.
So it’s no coincidence that Email. Facebook. Smartphones. Ads. Apps. Games. Media… are all designed to grab attention and keep you hooked and engaged for as long as possible. Time & attention really are the new currency of our internet age.
If you’re in a business that relies on the internet for new customers in some way shape or form than this may be the most valuable video you watch all year.