“The greater the obstacle, the more glory in overcoming it.” — Molière And oh boy, did we have some treacherous obstacles to overcome as online business owners and entrepreneurs this year… Continued Zoom fatigue made it more challenging to get people — and keep them on — your live webinars. Customer objections were plentiful (and … Read more
Looking for homepage design examples that’ll wow and inspire you? Want a “starting point” you can customize, tweak and make your own? In this post, I’m going to share with you 11 great homepage designs. I’ll show you why they’re effective, plus give you takeaways you can apply to your own homepage’s design. Let’s get … Read more
What digital marketer doesn’t love a good marketing quote? In this post, I’ve compiled 101 of the very best marketing quotes from business owners, entrepreneurs, thought leaders and more — each selected to wow you, inspire you or give you a swift kick in the rear. What are we waiting for? Let’s jump right in. … Read more
If you’ve been looking for a beginner-level breakdown around the different types of digital marketing, this post is for you. Digital marketing is a popular way to reach consumers, and each type has its own strengths. I’ll cover the seven digital marketing types and give you a high-level overview of each. Let’s get started! What … Read more
As a business owner, you know that building brand awareness is key to your success. If people don’t know who you are or what you do, they’re not going to buy from you. In order to increase brand awareness in 2023 (and beyond), you need to employ some of the best strategies out there. In … Read more
Who are you? What do you believe in? What makes you different? No, you’re not starting a life-coaching session – you’re creating your brand identity – the unique way you present your business to your target audience. But what exactly is a brand identity and how do you create one? This post will define brand … Read more
Color psychology is more than a buzzword. It’s a scientifically proven “hack” that savvy businesses, entrepreneurs and brands have used for decades to evoke different emotions in people. Want your audience to trust you? Or get excited about you? Or associate your brand with luxury and sophistication? Colors can make it happen. And in this … Read more
I’ll cut right to the chase… If you’re looking for some simple, straightforward Facebook marketing tips that’ll help you reach your target audience and grow your business, this post is for you. Sound good? Let’s dive in. 1. Use a Business Page (NOT a Personal Profile) Many business owners make the mistake of using their … Read more
Looking for a list of great brand guidelines? From Coca-Cola’s red and white script to McDonald’s iconic golden arches logo to Nike’s catchy “Just do it” slogan, a distinctive and well-executed brand guideline enables companies to stand out from the crowd and “stick” in the minds of customers. In this post, I’ll shine a spotlight … Read more
If you want to tap into the power of influencers to promote your brand or product to new customers, you’ll love the influencer marketing examples I’m about to share with you. These are some of the best examples of influencer marketing campaigns from around the web. Browse them, make note of what makes each of … Read more
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Class #40: The Reddit Method -- Discover how to become the trusted, go-to voice in the online communities where your perfect people already spend their time.
