Month: May 2013

Last October, I gave you the no-holds-barred low-down on what worked well and what DIDN’T in my first big product launch.
You loved the “inside” look I gave you into how that launch went down.

You loved my brutal honesty into the stuff that worked well and the stuff that almost killed me. 🙂

And from your comments it’s clear that not a lot of people share the honest, unadulterated truth — numbers and all — of what they’re really making online.

So here it is — round 2.

The complete, honest lowdown on my second launch of Message to Money.

You’ve asked me, Marisa, how do I choose the best background for my videos?

So today’s video is focused on the pros and cons of indoor and outdoor locations.

Your background can make or break your video — either stealing the show from you or enhancing your performance and giving you a level of professionalism and credibility.

Find out exactly what to do and what not to do to to make videos that look pro.

How much is too much or not enough? In this video, I answer a question you’ve been asking me and that is: “How long should my videos be?”

The answer is, “it depends.” It depends on what kind of video you’re making and where you’re going to put it.

In this video, I go over 4 types of videos — blog videos, home page videos, about page videos, and sales videos — and suggested lengths for each kind of video.

80% of how people perceive you is based on non-verbal cues such as your posture and body language. And just 20% is based on what you actually say.

In this video, I show you exactly where to look when filming — how to look into the camera so people connect with you. And some common mistakes to avoid.

Get this wrong and you look shy, uncomfortable or even worse — sketchy and untrustworthy.

Get this right and you feel natural. After all, your eyes are the window into your soul.

In this video, I focus in how to get great sound in your videos using an external mic.

The reality is that after your content and how you show up, audio is the most important element in your videos.

If you don’t have good sound, people aren’t going to be able to connect with you and your message. So if your audio is too low or too high, if there’s too much static or background noise, people are going to check out.

The good news is that you don’t have to sink hundreds of dollars into a mic to get great-sounding videos. If you have an iPhone, simply use the headset that came with your phone. Drop the cords down your shirt and clip the mic to your shirt using an alligator clip. Check out this video blog from Jody Jelas for more details on rigging your iPhone up for great sound.

Or if you do prefer to invest in a mic that you’ll use for years to come, I recommend anything by Sennheiser. I use the Sennheiser EW100 G3 lavalier mic. If you look closely, you’ll see it clipped to my collar on every video I shoot… This set-up ran me a hefty $750, but my videos ALWAYS sound great and that’s worth a lot to me. 🙂