A rose by any other name would smell as sweet… that’s from Romeo and Juliet.
Shakespeare may have been right about roses, but he’s 100% wrong when it comes to marketing your brand and image.
Brand names are far more important than you might think.
Can you imagine what would happen if instead of “Googling” we had to get online to do some “Back Rubbing?” Yuck!
Believe it or not, Google co-founders Sergey Brin and Larry Page considered naming their company “Back Rub” because the original program they built at Stanford, looked at a website’s “backlinks” to identify its importance.
You might recall that Netflix had a DVD-by-mail division called Qwickster which “quickly” died in a month.
Names create an emotional connection. They “position” your brand and your personal image in your client’s mind.
A cute name for a clothing line can attract trendy customers but probably won’t work if you’re trying to build an empire.
Imagine if Amazon switched names with Lululemon?
So, what’s your favorite brand name? Why? Leave a comment!
And be sure to like us on Facebook and subscribe to our YouTube channel so you never miss an episode of Live Your Message Daily.
See you tomorrow — same time, same place — for your daily 60-second video espresso. Make it a habit!
Before you go…
Turn your expertise into income FASTER! Take my $9 Profitable Micro-Niches Mini-Course!
You know the riches are in the niches…
But most people’s niches are too broad — they’re missing that critical Market Fit.
And that’s exactly what your Micro-Niche is all about…
Defining exactly what you do AND exactly who you serve in such a specific, compelling way leaves your Perfect Customers no choice but to lean in and say… how can I get what you’ve got?!
Leave a Comment