Join Over 60,000 People & Get FREE Weekly Tips in Your Inbox!



You Could Destroy Your Brand (and Your Image) if You Botch This…

A rose by any other name would smell as sweet… that’s from Romeo and Juliet.

Shakespeare may have been right about roses, but he’s 100% wrong when it comes to marketing your brand and image.

Brand names are far more important than you might think.

Can you imagine what would happen if instead of “Googling” we had to get online to do some “Back Rubbing?” Yuck!

Believe it or not, Google co-founders Sergey Brin and Larry Page considered naming their company “Back Rub” because the original program they built at Stanford, looked at a website’s “backlinks” to identify its importance.

You might recall that Netflix had a DVD-by-mail division called Qwickster which “quickly” died in a month.

Names create an emotional connection. They “position” your brand and your personal image in your client’s mind.

A cute name for a clothing line can attract trendy customers but probably won’t work if you’re trying to build an empire.

Imagine if Amazon switched names with Lululemon?

So, what’s your favorite brand name? Why? Leave a comment!

And be sure to like us on Facebook and subscribe to our YouTube channel so you never miss an episode of Live Your Message Daily.

See you tomorrow — same time, same place — for your daily 60-second video espresso. Make it a habit!

Love it? Hate it? Let me know...

Leave a Comment



25+ Best Gift Ideas for Small Business Owners in 2024

Marisa & Murray Turn 10: Lessons Learned From 10 Years of Work, Love, Life Partnership

Try This for Just 30 Days to Experience Deeper Rejuvenation (& Produce Better Work!)

When Quitting is GOOD for You…

Join Our Newsletter

Join Our Newsletter

Sign up to get updates and all the goodness to your inbox!


Interested in Joining the Live Your Message Dream Team?