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51 Influencer Marketing Statistics You Should Know in 2024

A woman with curly hair smiles at the camera while sitting on a couch. Shes holding an eyeshadow palette and applying makeup. A camera and ring light are set up in front of her, suggesting she is recording a video or tutorial.

The sheer volume of influencer marketing statistics online can be overwhelming. But don’t worry… To save you hours of poring over the latest statistics, I combed through the best lists online to find the statistics that are most critical to your influencer marketing strategy and brand awareness.  Let’s dive in! Statistics on the Influencer Marketing … Read more

85 Must-Know YouTube Statistics for Marketers in 2024

A person holds a smartphone displaying the YouTube logo on the screen. In the background, a laptop is open with a blurred image of a video streaming website. A notebook and pen are on the table.

If you’re evaluating your marketing strategy for 2023, these 85 YouTube statistics might give you the push you need to give it a go on the video-sharing platform.  With more than 2 billion (yes, that’s billion with a B) people logging into YouTube each month, the platform puts you in front of more people than … Read more

77 Must-Know Branding Statistics for 2024

A vibrant city street at night with colorful neon signs and billboards, featuring advertisements for theaters and attractions. The street is bustling with cars and people, creating an energetic urban atmosphere.

As an entrepreneur, you can’t afford not to know the latest branding statistics with all of the competition you face out there. These statistics are valuable to you and your business, because they show what others have done — helping you learn from their trial and error. In this post, I’ve collected stats that’ll help … Read more

How to Ride the Ups and Downs in Online Marketing and Always Come Out on Top

A looping roller coaster structure silhouetted against a twilight sky with pink and blue hues. The intricate design includes loops and twists, elevated on tall supports, creating a dramatic contrast against the evening backdrop.

The other day a friend of mine put this question out on Facebook… “Do you think the internet is going to continue on and on and on or do you think it’s gonna go bust — sort of spontaneously combust — at some point?” None of us can predict the future so there’s really no … Read more

The 3 YES Solution: How to Create Trust in a Skeptical World

A wooden signboard outside Gansevoort Market displays various vendor logos, including popups like Danas Bakery, Gotham Poke, and Luzzos. The market is open daily from 7 AM to 9 PM. The board is set on a sidewalk with a street background.

I spent last weekend at the Thought Leader Business Summit, and we spent the last day talking about the elephant in the room — last year many of the leaders in our space saw their engagement and sales drop by up to a third. Open rates, down. Launch sales, down. Live event sales, down. You … Read more

Introducing Fractal Marketing (Internet Famous Principle #2)

Abstract fractal pattern with swirling teal and green shapes on a dark background. The intricate design features curved, wave-like forms and small, colorful details that create a sense of depth and complexity.

Yesterday I was on the phone with one of our customers.

She had enrolled in 3 of our courses and she had signed up for our Take Flight Now “pro” package, which included visual branding and copywriting.

What she told me at the end of the call is that we had accelerated her process and helped her get to the core of what she was doing in a way that she didn’t have the tools to do on her own. Then she shared that our process seemed so organic and authentic. Previously she had been searching and searching outside of herself for clarity around her business. Our programs helped her go inside to find answers that were true to her.

Elizabeth had what I call a “fractal experience” of our work.