You spend weeks -- even months -- creating your products and programs and you KNOW they’re good… maybe even great.
But your sales numbers are SUPER low. What gives?
No matter how amazing your product, people will ignore it if it’s missing key universal drivers that motivate them to buy.
To get them reaching for their wallets, at least ONE of these 8 key drivers should be part of your sales and marketing messages. Share how your product can help people:
- Save time
- Save or make money
- Feel safe
- Become famous or successful
- Increase happiness
- Find love or community
- Improve health
- Look great
Let’s have some fun!
Think of these 3 products and services:
- Spanx
- Adult coloring books
- Tinder
Which universal drivers do each of these satisfy?
Share your answers in the comments. I’ll check back in soon!
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Before you go…
Turn your expertise into income FASTER! Take my $9 Profitable Micro-Niches Mini-Course!
You know the riches are in the niches…
But most people’s niches are too broad -- they’re missing that critical Market Fit.
And that’s exactly what your Micro-Niche is all about…
Defining exactly what you do AND exactly who you serve in such a specific, compelling way leaves your Perfect Customers no choice but to lean in and say… how can I get what you’ve got?!



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