Have you watched the 1978 sci-fi horror classic, The Invasion of the Body Snatchers?
It’s about extra-terrestrial creatures taking over our planet by creating carbon copies of us, humans. In other words, these creatures look like human beings on the outside but they’re aliens on the inside.
I know countless entrepreneurs who suffer from what I like to call The Body Snatcher syndrome: They look like entrepreneurs on the outside but they’re really employees on the inside.
They may run their own business but they’re still thinking like they did when they spent their days stuck in a cubicle.
This is a condition that’s prevalent among business owners who’ve just traded their 9-to-5 life for the wild, wacky – ultimately rewarding – world of entrepreneurship. I’ve also seen it happen to entrepreneurs who’ve been at it for a lot longer. The ones who have years of experience under their belt.
Here’s something I tell my students again and again and it’s 100% relevant here:
Entrepreneurship is an inner game. It’s a mindset game.
Achieving success, satisfaction and sustainable profits as an entrepreneur is about embracing the entrepreneurial mindset. It’s not enough to act like an entrepreneur. You need to think like one.
You need to feel like one.
This isn’t some new age “mind over matter” philosophy. It’s an important, proven element of successful entrepreneurship that I’ve seen it play out again and again.
So, what do you do? How do you cure The Body Snatcher syndrome? How do you become a successful entrepreneur on the inside?
After years and years of working with remarkable men and women who’ve made the transition from employee to full-on entrepreneur, I’ve discovered 3 powerful mindset shifts or “switches” that significantly speed up the process.
Let’s start with the first one which I also happen to think is the biggest needle-mover: Positive action over perfectionism.
Most employees spend massive amounts of time, focusing on the minutiae. They worry about the smallest tasks and the tiniest details. They check and re-check their work, they change and tweak things 10, 20, 30 times until everything feels flawless – 100% perfect – before they submit or hit send.
Successful entrepreneurs want to do great work too but not if it keeps them running in place.
True entrepreneurs value positive action over perfectionism every day of the week. Their key objective is to get their products, services and content out the gate and into the hands of their customers — the people who need it the most. They value taking action, getting things done and moving forward.
The reason for this disparity between employees and entrepreneurs?
Employees think about how their work reflects on them. While entrepreneurs think about how their work affects and helps others. They’re motivated by service. That’s why done supersedes perfect. Always.
So start shipping your work… every single day.
(and if you want to discover how to take consistent action on the right things to grow your business… check out my FREE Workshop on unlocking the science of consistent action)
The second mindset switch has to do with taking risks.
When it comes to making choices, no matter how big or small, employees often choose the safe route. The path of little to no risk. The deeper reason behind this is that employees are looking to preserve what they already have because they fear loss over everything else.
They hold on tight to the status quo because they don’t want to lose their position, status, security or whatever else they believe comes with the job. They resist change. They avoid risk.
But successful entrepreneurs think differently. Very differently.
They welcome change and they’re constantly looking for ways to upgrade themselves and their business. They go out and hire new team members and coaches, create new products and services, or experiment with unusual marketing methods despite the risks.
They know those new team members may let them down, their customers may dislike the new product and the unusual marketing method could end up a spectacular failure but they do it anyway.
They’re willing to take calculated risks to keep improving so they can achieve their ultimate goal, which is to serve their clients at the highest level. Giving their best every single day — this is an entrepreneur’s grand prize and they’re willing to take smart risks to get there.
On to the third and final mindset switch that will take you from employee to successful entrepreneur: Say no to opportunities more than you say yes.
I know this might seem strange but here’s what I mean…
Employees believe success is about saying yes to every opportunity that comes their way. They’re not clear on their goals and they don’t say no because they think, “What if I miss out on something big?”
More often than not, this leads to unsuitable partnerships, unfinished projects and unmet expectations.
On the other hand, successful entrepreneurs say yes only to the right opportunities.
They’re crystal clear about their goals and they aren’t afraid to make hard decisions to make sure they hit those goals.
True entrepreneurs commit only to that which moves them toward their purpose. All other opportunities — no matter how attractive — are recognized for what they truly are: Distractions that steer them away from achieving what they want.
Here’s an important, unvarnished truth about the entrepreneurial mindset that almost no one talks about…
When you have the right mindset and average skills, you can find it in yourself to learn what you need to know to become an entrepreneur with a successful business.
But when your mindset isn’t where it should be, no amount of talent, strategy, expert coaching or multimillion-dollar funding will help you get where you want to go.
If you recognize that the employee in you is still running the show, consciously start to apply these 3 mindset shifts so you can step into your full power and potential as an entrepreneur.
I’m not going to lie.
It won’t be easy to replace an employee mindset for full-power entrepreneurial thinking and it certainly won’t happen overnight.
But I promise that when you make the effort to shift into thinking and feeling like an entrepreneur, you’ll begin to notice a significant increase in your creative flow and clarity.
You’ll enjoy higher levels of satisfaction and you’ll even begin to see more profits in your business because potential clients will sense your authentic, confident energy and respond positively.
But even more important than all that, you’ll start to see that you have what it takes to navigate the ups and downs of entrepreneurship, to overcome obstacles and challenges, and achieve extraordinary levels of success because you’re not just an entrepreneur on the outside…
You’re a true-blue entrepreneur on the inside.
In the comments below, I’d love for you to pick your favorite mindset shift and share how you plan to implement it in your business.
Here’s to becoming a no-holds-barred, take-no-prisoners, outrageously successful entrepreneur!
And if you’re ready to shift your business into the next gear while avoiding many of the pitfalls that derail so many entrepreneurs before they gain real momentum, then you’re not going to want to miss my FREE Workshop >> Unlock the Science of Consistent Action: The Overwhelm-Free Way to Finally Start Building Your Business One Tiny Step at a Time
And when you attend, you’ll also get my FREE Companion Guide with the 5 proven neuro-hacks to conquer adversity and crush your goals.
Love it? Hate it? Let me know...
Positive action above perfection is my biggest challenge currently. As an employee, you are assigned the work, and given a date to finish by. As an entrepreneur, you assign yourself the work, and the date… or not. SET THE DATE. Launch! Then do your best. And then comes the big advantage of being an entrepreneur— regardless of how well it went — YOU can decide to do it AGAIN (and do it better). And again (even better). And successively refine your way to awesome…
Over the last month, I’ve been practicing NO more often. Carefully evaluating the many opportunities that come my way to see if they match my stretch goals and long-term visions. And, YES, I have said NO to more options than I have said YES too! And it feels great – I’m creating space for the bigger play. All these mindsets ring true to me. Pushing SEND before my email is perfect – I just did that yesterday, and it felt great. I said to myself, “this is good enough.” I want to practice that more. less second-guessing, and more momentum!
Such a great article, thanks Marisa! I love your take on no 1: stop perfecting your product/service to death and focus on serving more: service trumps self-interest. This helps me a lot. Thank you! #RecoveringPerfectionist
I love the part where you said not to make it about one’s self but to make it about others! Very inspiring
Thank you for the feedback, Diana! Marisa appreciates it so much and is so thrilled you found this piece inspiring 🙂