Join over 90,000 people and get free weekly tips in your inbox

Subscribe
A small plush mouse sits on a wooden surface facing a row of colorful, miniature wooden dolls representing diverse figures. The dolls are arranged neatly on a long base, each painted with unique patterns and colors.
Impact

How to Create a Unique Branded Event: Lessons from Video Superhero Summit (Tea Time Video Chat)

By Marisa Murgatroyd

There’s a reason why telesummits are all the rage…

Done right, you can explode your list and instantly position yourself as a leading authority… all with just a few months of your time.

The Challenge is producing an event that attracts top presenters and gets “butts in seats” as they say.

After all, there are new telesummits being announced almost every week and very few of them dare to stand out. Most are cookie-cutter affairs that barely get noticed… Most people take for granted their audience’s time and attention. But time and attention is the most limited commodity there is. It’s finite. And there’s nothing anyone can do to add another hour to the day.

So before you create that telesummit, you have to pass the “so what?” test. Why should I care? Why should I participate? Why should I attend?

It’s not about how many speakers you have lined up or how many days of content you provide, it’s about the unique branded experience you’re creating for your audience that they can’t get anywhere else. It’s the compelling reason why someone should give you 60-90 minutes of their time, not just once, but every day of your Summit.

In our second edition of “Tea Time with Marisa & Deb,” we give you the full scoop on how we made the Video Superhero Summit such a huge success and the hard lessons we learned along the way.

Leave a comment below and let us know if there’s anyone or anything you’d like us to feature in our ongoing Superhero Summit trainings or during Social Media Superhero Summit in November. Also let us know if there’s anything you’d like Deb and I to cover in our next Tea Time video chat.

Join Our Newsletter

Get my BEST tips and trainings every week.

Which best describes your business?

We use information collected through cookies and similar technologies to improve your experience on our site and analyze how you use it. Because we respect your right to privacy, you can choose not to allow some types of cookies. However, blocking some types of cookies may impact your experience of the site. In some cases, data obtained from cookies is shared with third parties for analytics reasons. You can exercise your right to opt-out of that sharing at any time by disabling cookies.

These cookies and scripts are necessary for the website to function and cannot be switched off. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

These cookies and scripts allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies and scripts, we will not know when you have visited our site.

Targeting Tracking Technologies may be used on our Website by our advertising partners (or set directly by our advertising partners) to collect data about your online activity. They record your visits to our Website, the pages you have visited, and the links you have followed. They are used by our advertising partners to build a profile of your interests and show you relevant advertisements on our Website as well as other sites. For example, they’re used to detect when you click on an ad and show you ads based on your social media interests and browsing history.