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• 

  What is an Experience Product?

  An Experience Product is any product, program or course that combines the 10 Core Experiences of the Experience Formula, while avoiding the 10 Anti-Experiences you find in most online courses.

  This results in dramatically more student engagement and success than traditional approaches, by activating the reward center in people’s brains and propelling them into massive action.

  I named them “Experience Products" in deliberate contrast to traditional “Information "Products" created the “old” way...

  Because information alone does not change our lives.

  Results and transformation ARE the new currency.

  And if you can deliver results in a way that's FAST and EASY for people to get, that's what’s going to get them buying, loving and sharing your programs!

• 

  How does the "Make Your Money Back Guarantee" work?

  It’s simple -- if you don’t make the money you're investing today back by the end of our 12-week course, we’ll PayPal you the difference (up to $2,500).

  That’s how confident we are in our Experience Formula™ -- we're willing to put our money where our mouth is and take on the risk of your investment.

  We want to make your decision to join EPM a no-brainer, so you have nothing to lose and so much to gain.

  All we ask to qualify for this Guarantee is a reasonable one: take action. (See the Terms and Conditions for details).

  When you take the action in this program and use the coaching I'm providing for you, it puts you on the path to success.

  If you do your part, you’ll get your investment back whether you make it yourself or we give it to you… and we’re pretty sure we know which outcome you’ll experience!

• 

  How will I make my investment back?

  By marketing and selling the Experience Product you create in EPM -- with our support and guidance each step of the way!

  Not confident in your marketing or sales skills?

  Don’t worry: When you join EPM today, you’ll get our Ultimate Course Launch Toolkit as an added bonus.

  Your Course Launch Toolkit includes:

  • Access to Go Plus, our exclusive version of Go High Level which features the same amazing all-in-one software, PLUS gorgeous, copy-paste templates for all of the web pages, emails and tech you need to sell your course.

    This is an all-in-one tool that includes any and all marketing tech you could possibly need.

  • Our Weekly "Get It Done Friday" Sessions to support you in fully leveraging your Course Launch Toolkit and getting any tech questions answered.

  PLUS, two essential trainings:

  • Sales for Superheros -- We give you scripts to help make sales a cinch. Not only that, but you’ll learn how to navigate one-on-one conversations and the easiest, most effective way to generate income fast.

  • Speak! How to Use Talks & Webinars to Fill Your Programs -- Webinars are the best way to convert ears in your audience to dollars in your pocket. This definitive masterclass will teach you how to structure and deliver a live talk or webinar that feels natural and easy to you (even if you don’t think you’re a great speaker).

  We include these 2 Bonus Courses in your Toolkit because we know some people are more comfortable creating or teaching than they are marketing… But marketing doesn’t have to be scary or feel slimy!

  Not only will this bonus help you sell your product, it will make marketing fun!

• 

  I’m not very tech-savvy, how do I build gamification into my course?

  That’s easy -- we do it for you!

  One of your added bonuses for joining EPM today is a Done-For-You Membership Site in Xperiencify.

  You plan everything out and record your videos, then we build the whole thing for you in Xperiencify.

  Xperiencify is a platform purpose-built to deliver Experience Products, like the one EPM will teach you how to make.

  It comes with dozens of gamification features designed to engage your audience and keep them coming back for more.

  This is as easy as it gets. No tech needed!

• 

  What if I don’t already have a product?

  That's perfect, because that's what EPM is designed to help you create!

  The very first leg of your EPM journey features our proven Profitable Product Idea Process that will help you choose the best idea and audience for you to profit from right now, even if you're just getting started!

  This process will ensure you come up with an in-demand idea before you even try to sell it.

  We'll support you in checking your idea against the 7 Criteria of the Profitable Niche Checklist -- and making any pivots you need to turn it into an idea that will fly.

  Then, once you nail down an idea, we’ll help you express it in one simple, alluring phrase.

  This process was developed over 14 years and 18,169 students. It will shave months (or even years) off your journey to profitability.

• 

  How do I know EPM will work for my niche?

  As long as you’re working with humans, The Experience Formula™ principles taught in the Experience Product Masterclass apply!

  EPM has attracted students from 102 countries and all kinds of industries.

  We haven’t seen a single niche where our strategies don’t work.

  Experience Products are in demand from people who demand results.

  When you use The Experience Formula to make your product engaging, you’ll help your students get those results and achieve their goals.

  That said, please be aware of any specific regulations governing your niche, as they may shape how you apply these principles.

• 

  How much extra will I need to invest in making this work?

  It depends on your product.

  If you decide to create a coaching, consulting or service offer, you don’t necessarily need to spend any additional money.

  If you create a group program, you may want to invest in a pro microphone and a Zoom account , so you can host live sessions. You can get both for less than $100.

  You don't necessarily need a membership site or any fancy delivery system like we have for EPM.

  Inside the Experience Product Masterclass, you’ll discover a variety of low-cost or no-cost ways to bring your Experience Product to life.

  A lot of people ask, “What about this technology that you have, the checkout, the trainings, the ‘ka-ching?’”

  Here’s the thing -- the “ka-ching” is our metaphor for the brain’s dopamine release, and there are other ways to create Constant Wins that don’t require tech that costs money.

  However, we do have the Xperiencify bonus, where we actually build your course, program or product membership site FOR you!

  You'll map out, plan and record your product, but we'll actually build it out in Xperiencify, a platform purpose-built to deliver Experience Products.

  It comes complete with all the gamification & "experiencification" we've been talking about, and dozens of other features that will help you powerfully engage and motivate 10-30X more students to take action, get results and become repeat customers.

  The bottom line: you want people to realize the progress they’re making, no matter how small it may seem. And there are a variety of ways to do this that don’t require expensive technology.

  In EPM, we’ll help you decide which methods are right for you, right now in your business.

  Should you choose to use Xperiencify, you can experiment for free for as long as you want. You don't pay until you either publish or send us your site to start building for you. Plans start at just $99 a month.

• 

  What if I don’t have a website yet?

  You don’t necessarily need one, especially if you’re creating a 1:1 or 1:Few product.

  If you follow the marketing guidelines taught in EPM, you’ll be able to sell your product through word-of-mouth and simple social media posts.

  Besides, having a website before you have a product is like putting the cart before the horse.

  Many people spend too much time and money building a fancy website before they even know what it is they’re going to sell, or before they’ve tested their product and made sure that it will sell.

  A couple of our favorite product-building mantras around here are “earn while you learn” and “iterate your way to awesome.”

  That said, if you DO decide you want a website to sell your product, you'll have templates for all the pages you need inside your Ultimate Course Launch Toolkit.

  Your Toolkit includes access to Go Plus, our exclusive version of Go High Level which features the same amazing all-in-one software, PLUS gorgeous, copy-paste templates for all of the web pages, emails and tech you need to sell your course.

  This is an all-in-one tool that includes any and all marketing tech you could possibly need -- and we'll give it to you free while you're in EPM.

  Should you choose to continue with Go Plus after EPM, you'll have the option to get on a monthly, annual or lifetime plan with us starting at $97/month. (The same as what you'd pay HighLevel and you'll also get all our course launch templates).

  With just a few button clicks, you'll have all the tech you need to sell your course. (No tech skills required!)

• 

  What if I don’t have an email list yet?

  No list, no problem. You can still do this, and you can build your list while you do it.

  We’ll show you exactly how to get your message in front of the people who want and need it the most.

  And we’ll give you everything you need to design, launch and profit from your Minimum Viable Product (MVP) without the need for an email campaign or fancy funnel.

  I always tell my students: You already know EVERYONE you need to know to launch your course successfully at least once -- and even take your business to 6-figures in sales.

  I've seen time and time again that, if you don't think you do, you haven't really looked...

  And that, your ideal clients are everywhere -- once you know how to look for them!

  Once your MVP Product is ready, we’ll show you how to build your list and ensure you have an engaged customer base hungry for everything you send them -- especially your next Experience Product.

  If you're serious about growing your list while building your list, I recommend signing up for EPM with the VIP Upgrade.

  The VIP Version of EPM includes the Audience Building Mega-Building: How to Grow an Audience for Your Course on Today's Top 4 Social Networks!

  So if you're not sure how to start building your audience, we've got you!

• 

  What if I need extra help or personal support?

  When you join us in EPM, you’re assigned a dedicated, personal Experience Product Success Coach who will provide you with unlimited email access and weekly group coaching support.

  We have 7 different pod call times to choose from -- between 5am and 8:30pm PT on Wednesdays -- so, no matter who you are or where you live in the world, there will be a time you can do.

  Your Coach will also review your milestones along the way to make sure you’re on the right track and you’re not making any big mistakes.

  Then there’s the Facebook Group -- an entire community to support you in reaching your goals throughout the program.

  For the $2,497 investment, there’s more support in EPM than almost any product I know of. We got you covered!