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Experience Product Masterclass

The proven program to create, launch and successfully SELL your very own Experience Product in 12 weeks (or less)! What's an Experience Product? The new kind of "high profit" program that's taking the world by storm. It's time to stop spinning your wheels and start seeing your hard work pay off.

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The Time Is Now & The Opportunity Is Bigger Than You Can Imagine

Over a billion dollars are being invested into online courses each and every day... that's a LOT.

People hear "a billion" and they THINK "a million".

But a billion isn't like a million... it's a THOUSAND millions.

A million seconds is 12 days.
A billion seconds is 31 YEARS.

It's so large our brains can struggle to comprehend it. 🤯

Which is why even just the tiniest sliver of a billion has the potential to change your life:

Just 0.00001% (one one hundred thousandths of a percent) of a billion dollars is $100.

Imagine making an extra $100. Every. single. day?

And if we move that decimal point just one spot to the left -- that's a thousand bucks a day!

For most of my students, that's life-changing money that you can earn while changing lives.

Even better? Unlike most businesses, online courses don't require:

a physical location
any manufacturing
a bunch of costly inventory
building expensive software
a license, degree, certification or even permission

Anyone can create them!

All you really need is a computer, an internet connection AND the knowledge, skills and passions you already have.

Sounds great, right? Not so fast...

The Only Three Approaches to
Creating an Online Course Today

It might seem like everyone is telling you about their own "secret" or "special" way to create a course.

But really, there are only 3 ways to create a course:

the "old" way...
the "new" way...
the *right* way!

You know the "old" way... it's how most people have been creating courses for years.

It's about cramming students full of information, then leaving them on their own to try and do something with it.

But think about it...

If information alone changed our lives, we'd all be living in Googletopia -- because these days we all have access to all the free information we could ever want or need.

Between Google, YouTube, ChatGPT and everything else out there, we can get ANY information we want, ANY time we want it... with just a few clicks of a button.

But all the research shows that the "old" way of course creation leads to courses that only 3-7% of people complete -- meaning they don't get results and you don't get referrals or repeat sales.

Bottom line? If you're creating courses the "old" way, your programs will be hard to sell -- no matter how good the content is.

THEN... there's the "new" way that promises push-button course creation using AI. The "new" way is basically the same as the "old" way... but has AI doing all the work rather than you.

Ever since ChatGPT was released in December of 2022, AI-based tools and content have taken the world by storm.

"Gurus" and "experts" are all over the Internet promising that you can create a course in a day (or an hour, or even a minute) and the red carpet will just roll out under your feet and everything you touch will just turn to gold.

That's very tempting, but there's just one problem:

It's created an avalanche of low-quality, AI-generated courses that make the market more crowded, more noisy and more boring than ever.

The "new" way promises push-button course-creation...

But, c'mon, we can all tell the difference!

(And while you might make some easy sales... the second they get in the door your students can tell the difference, too.)

So if you want to stay ahead of the curve, create real results for real people, AND build a business that can withstand the AI Avalanche... keep reading.

I'm Marisa Murgatroyd and in 2016...

I Created My First
Experience Product By Accident!

After stumbling on a young couple playing Pokemon GO in a dark alley in Rome, I realized the world's best selling apps and games had figured out how to do something course creators hadn't -- yet:

How to get people excited, engaged and investing huge amounts of time and money.

This question was top of mind for me, because I had noticed a massive problem in the course industry:

Studies show that only 3% of students finish traditional online courses...

And I'd experienced this first-hand with some of the first courses I created: students weren't engaging with them in the way that I had hoped...

Which meant they weren't getting results and coming back for more...

And my business wasn't growing!

So after that moment in Rome, I started to wonder, what if I could bring that same level of "Pokemon GO" excitement and engagement into my courses?

What if I could get people THAT excited about not just buying my courses, but implementing what they bought and ultimately changing their lives?

So I researched EVERYTHING from video games to slot machines to the best-selling and most popular apps. I really went down the rabbit hole!

I also researched psychology and education or how we as humans learn best, because I wasn't interested in creating a game. I wanted to change how online courses were made.

And you know what I found?

There's a Formula to Get People to Buy & Complete Your Course

Over and over again, I found that the best and most addictive apps and games all relied on the same collection of 10 Core Experiences to engage people and get them hooked on taking huge action.

So I took these 10 Core Experiences and created The Experience Formula.

Whenever I found myself getting hooked on something, I checked this Formula and I always found that they'd used one or more of these 10 simple Experiences to do it.

It was so exciting to see that there was a Formula that worked across ages, niches, industries and audience types -- from young to old, from gaming to even the most serious or professional topics... It was all connected in the same way!

And naturally, I wanted to know what would happen if I applied this Formula to an online course.

I began by adding the first 3 Core Experiences in the Formula to a new course I was launching...

And 3 amazing things instantly happened:

My sales spiked 33%.
Student engagement inside the course went through the roof.

You'll remember that just 3% of people will ever get through a traditional course or information-based product. But simply by incorporating just 3 of the Experiences in the Experience Formula, it jumped up to a 76% completion rate. That's 25x higher than the industry average!
Most of those 76% were so happy with their success that they quickly bought from me again!

In less than 60-days, that single group of 83 students investing just $197 each up front -- brought in over $138,000 in revenue. Flash forward another year and that small initial test group brought in a whopping $708K!

I began to realize that I wasn't creating a traditional course or Information Product any more.

I'd shamelessly borrowed the most powerful techniques from other industries, and in the process created a totally brand new kind of course, which I called an Experience Product.

I had found the *right* way to create an online course and that's when I knew I had a responsibility to share this with you...

(Read the full story behind The Experience Formula if you're curious to know more.)

Thousands Are Already Profiting
from this New Type of Course

Hichem Refes

"I went way beyond Mission Accomplished and hit the $750K mark during my beta launch!"

Kat Coroy

"My course now has over 10,000 students in it. My students are lifelong fans and they tell everyone they know about my course."

Kerry Walters

"Resounding success… It was our second largest launch ever! We were more than 65% over our projected sales goals and revenue."

Carol Dickson-Carr

"Even before I put my beta information out into the world, I manifested a gig that was tailor-made for me at a price-point that was 5X the price!"

Josh Turner

"Halfway into the course we noticed that 92.7% of purchasers had taken action, and refunds were down about 70%."

Jennifer Holbus

"During EPM, 4 weeks in I signed my first client and that was $100,000 for 6 months."

*Experience Product Masterclass has thousands of successful students. These are some of our best students and their results may not be typical.

What Happens When You Create a Course the Right Way

Thanks to this discovery, we found ourselves on the Inc 5000 list of the fastest-growing companies in the U.S... And then again and again, year after year.

Eight years later, I've supported over 18,000 students in taking almost a million hours of life-changing action -- leading to huge results for them and for me.

My business has now brought in over $51MM in sales and my students and clients are creating successful online courses that stand the test of time.

It's true that creating a course the *right* way isn't just "pressing a button and making money" like the "new" way evangelists promise you...

You can't just dump information on your students and run -- like in the "old" way...

But, creating your course the *right* way means you'll:

Actually create something that stands out, instead of just contributing to the noise...
Your course will generate 10-30 times more student success then both the "old" way and the "new" way...
So, rather than just 3-7% of people completing your course, you'll easily see 30-90% of your students completing...
Which skyrockets referrals and repeat sales... because happy, successful students buy more -- and tell their friends about you!

Even better? Since repeat sales are up to 16x more profitable and 12x easier to get than first-time sales...

Your business will take off.

Remember, over a billion dollars a DAY are being invested in online courses.

An Experience Product is the best way to claim your share of those sales...

Because it means incredible results for you AND your students.

And we'd love to help you make it happen inside the Experience Product Masterclass.

If you want to add a new income stream to your business...

If you have a course that's not doing as well as it should be...

Or you're ready to add another...

Your Mission
Should You Choose to Accept It...

Is to design, launch and profit from an Experience Product in 12 weeks or less so you can get off the marketing treadmill, make more sales and have a bigger impact.

Whether you're working on something new or want to uplevel an existing program...

Imagine the emails you'll get from grateful customers thanking you for the difference you've made in their lives...

(Not to mention all the extra sales that will come into your bank account...)

Because customer success really is the new marketing!

What You're Going to Accomplish During Our 12 Weeks Together

Most of our students are new to course creation -- so this process works even if you're just getting started...

But EPM isn't just for new course creators -- almost 20% of our students use it to enhance established businesses, add revenue streams or build online empires...

So, regardless of where you're starting from, EPM will work for you!

Through EPM, You'll:

Discover Your Ideal Audience and Most Profitable Idea

Use our proven process to laser in on the idea with the most potential to fly off the shelves -- or sharpen an existing idea!

Transform Your Idea Into an Irresistible Offer That Scales Your Business

The right offer can triple or even quadruple your sales (with LESS marketing), while the wrong offer will turn a great idea into a ghost town.

Design Your Experience Product to Stand Out & Make a Difference

This is how you'll differentiate yourself from "old" way courses and withstand the AI Avalanche!

Launch FAST to Your Market Using Our MVP Approach

Our MVP Approach is perfect for quickly testing and iterating new ideas and offers.

Prove Your MVP by Earning Your Investment Back, Guaranteed!

With our Make Your Money Back Guarantee, you have nothing to lose and everything to gain!

Field Test Your Program With Paying Clients

In addition to testing your offer, you also want to test your program delivery.

Supercharge Your Marketing to Reach More People & Make More Sales

Stack 2-3 of our 8 Experience Marketing Campaigns when you're ready to turn up the heat!

Use the Experience Formula to Drive 10-30x More Success

This is the secret sauce behind EPM and how you'll create a course that stands the test of time.

Leading to Happier Students Who Buy More & Refer More

This is where your business takes off! Because repeat sales are up to 16x more profitable and 12x easier to get.

Here's What You'll Receive As Part of EPM

We've been running this program for 9 years now, and it gets better every year, thanks to our relentless focus on improving our student experience with every cycle.

And this year is no exception. Let me take you through what you'll receive when you enroll and why it's different from other courses at this level of investment.

Your Very Own Personal Success Coach

I'm serious about helping you to overcome any potential challenge you may face on your way to what I call Mission Accomplished — designing, launching and profiting from your very own Experience Product in 12 weeks or less.

So first and foremost, I'm going to invest a big part of your tuition black into you by giving you your very own personal Experience Product Success Coach.

All of our Coaches have been hand-picked and trained by me personally, and your Coach is assigned to you for the duration of our time together.

I don't know of any other program that provides this level of 1:1 support at this price point, but I'd prefer to take home less money if I can help make you more successful.

This is the main reason that we have 3,360 success stories and counting! No other course creation program has the track record we have.

Here's how your coaching will work.

First, You Get Weekly Coaching Pod Calls

You'll get access to weekly LIVE group coaching calls with your "pod" where you can ask your Coach any and all questions you have — twelve group calls in total.

Bring your toughest challenges or roadblocks to these sessions for brainstorming, feedback and insightful suggestions for how to move forward.

Imagine jumping on your weekly call with a problem you're thinking about.

"Coach, I don't know the right type of product for me."
"Coach, I can't figure out the right product name."
"Coach, I'm having trouble implementing something in the latest lesson."
"Coach, I'm having trouble finding the right prospects — what do you suggest?"
"Coach, what do you think about this sales angle?"
"Coach, what would you do to bring in even more sales here?"

Whatever's on your mind, ask your Coach — and get an answer.

Plus Unlimited Email Access & Milestone Reviews

On top of your LIVE weekly pod calls with your Coach, you'll be able to get direct personal feedback from them in between calls in not one but TWO different ways:

First, you'll have unlimited access to your coach's personal email inbox.

Shoot them an email anytime day or night and get a personal response back within 48 business hours.

The benefit of having an expert at the other end of your email is HUGE and no other program gives you this level of access to expert coaching at such an affordable price point.

Second, you'll get personal feedback on each milestone en route to designing, launching and profiting from your very own Experience Product.

Within 48 hours, you'll get personal feedback specifically on the decision you just made — whether it's your Product Name, Price Point, Mission, Launch Strategy, you name it — so you can feel confident you're going in the right direction and not about making any big mistakes.

Either you'll get a big green thumbs up... Or you'll get proactive suggestions for how you can pivot or adjust your ideas to make your success EVEN MORE inevitable.

To hire your own personal coach for 12 weeks for this level of expert feedback, guidance and direct personal support would cost you $10K or more, and even if you did, they won't have been personally trained by me, so you run the risk of ending up with a product that won't sell, or plain won't get results for your students.

This is a new level of personal support that you've never had before, and if you've ever failed to get results in another course or program, this could be the reason.

What Students Say About Having an Experience Product Success Coach

Anne Ducroquetz

The support is great... where else do you get all of this information, as well as your own personal coach??? There was technical support, moral support, and new-found friend support from the other EPMers on our Facebook group.
Shane Fielder

I enjoyed the different levels of coaching support. There was a lot to choose from, but the value gained from those sessions was incredible. I feel the current levels of delivery in this area were just right.
Rachel Romaine

I couldn't believe the amount of coaching that was available to us, and not only that, we had our own personal coach, who looked at our work and gave us personal feedback.
Janette Holland

I was blown away by the quantity and the extraordinary value of the content. I was also extremely grateful for the generosity of my coach and the EPM Facebook community.
Lydia Lightman

EPM is just what I needed to push me forward. Marisa's over delivery is amazing. Having a personal coach has been a gift.
Gloria Rose

There was so much support. Every question I had got answered, either directly in my Milestone Doc, or through listening to others being coached.
Debbie Moore

Marisa and all of the coaches gave me the tools that I needed to finally FINISH what I started. The course is amazing. The support from Marisa and the coaches was more than I ever expected. I now have a system to continue to use over and over in my business.
Michael Horemans

This program challenged and forced me to do the work, to change my perceptions/beliefs and to dig deep into myself of what I was going to create and how. It challenged my inner being and mindset to put things on paper, pass it by my Coach and being challenged by my Coach to rewrite and rewrite and rewrite.
Heather Fox

Group coaching support was provided and I got personalized feedback from the coach on my work. I can’t put a price on how valuable his feedback was to me.

Your Guaranteed Path to a Blockbuster

A Blockbuster Hit Product is one that sells so well, it scales your business FOR you.

Unfortunately, most course creators invest months (or even years) and still end up with a program that doesn't make the sales they were hoping for.

The Experience Product Flight Plan -- which you’ll go through during our 12 weeks together -- is designed to test your offer through an MVP or Beta Launch.

Then, I’ll show you how to uplevel your course so you can be confident it will get your students results -- and generate those awesome referrals and repeat sales!

Finally, you’ll leverage what I call “campaign stacking” to reach even more people and scale your business with ease.

Whether you're joining us in EPM to uplevel an existing program, add a new revenue stream to your business or simply design a new course, our proven approach will help you develop your Blockbuster Hit Product -- and get the results you’re looking for.

In Stage 1, your Flight Plan starts with the IDEA. We focus on finding (or refining) the Profitable Product Idea with Blockbuster Hit potential.

Stage 2 is where we create your Idea to Market Blueprint, together. This is where you transform your Idea into the kind of Irresistible Offer your customers are excited to buy.

Stage 3 is where you create everything you need to test your offer with an MVP Launch and get your first (or next!) sales.

After all, the best way to prove your offer is with sales!

And finally, once you've PROVEN your new or upleveled offer — the sky really is the limit!

Stage 4 is where you expand your sales and reach with our proven Marketing Campaigns.

Then Stage 5 is where you leverage the FULL Experience Formula to turn your students into raving and customers for life!

12 Weeks, 5 Modules
One Life-Changing Program

Module 1

Your Profitable Product Idea

Designing a Blockbuster Hit Starts Here

The best products, programs and courses start with the best and most profitable ideas -- which don't happen by chance or waiting for lightning to strike.

It takes a proven process to laser in on the idea with the potential to fly off the shelves.

In this Module, you'll use our proven Profitable Product Idea Process to:

Choose the best product and audience for you to profit from right now
Make sure your idea passes all 7 Criteria of the Profitable Niche Checklist, because you can't have a Blockbuster Hit without all 7
Turn your “Big Idea” into a one-sentence promise that sells your course for you
Pre-validate there's demand for your Idea in a way that automatically lines up your future customers
Create your Profitable Product Idea Blueprint so you have everything in one place

This process was developed over 12 years and over 18,000 students, and can shave months or even years off your journey to a Blockbuster Hit Product!

Module 2

Your Idea to Market Blueprint

Turning Your Idea Into an Irresistible Offer

In this Module, you'll take your Profitable Idea and transform it into an Irresistible Offer people will line up to buy.

The right offer can triple or even quadruple your sales, while the wrong offer will turn a great idea into a ghost town.

That's why, we'll define:

Your blockbuster course name, your price point, your guarantee, bonuses and compelling reasons to buy now
The exact credibility points that create massive buyer trust
Your signature system or the uniquely valuable process you use to get your students results (a huge selling point!)
The social proof you need to attract high-value customers

By the end of this Module, you'll have the deep confidence that comes from knowing that you're creating exactly what your audience wants to buy -- taking you from "meh" to "mega" sales...

And getting you ready for Module 3, where we'll build everything you need to launch!

Module 3

Your MVP Launch

Creating Your Minimal Viable Product & Getting to Market Fast

By the end of this Module, you'll develop everything you need to test whether your idea and offer have Blockbuster Hit potential.

So many programs stop short of this critical step, and leave you stranded, wondering how to bridge the gap between creating your course and selling it!

Some folks hit it out of the park on their first try, while others need to refine and adjust a few times before they land on just the right combo.

Either way, this process ensures you never waste months (or years) creating the wrong thing...

And you end up with the kind of blockbuster results you've been looking for!

In this Module, you'll:

Use the "paint-by-numbers" MVP process to make sure your program is ready to launch
Finalize your Launch “Blueprint”, including the exact concrete steps to get to market FAST and start making sales straight away
Leverage our MVP Launch process to locate and find the people most likely to want to buy from you -- even if you don't have a huge audience
Use our proven messaging templates to get people interested and wanting to know more (versus tuning out or scrolling past)
Or, if you have a high-ticket program, use our word-for-word sales scripts to confidentially sell your course through conversations that convert!

Module 4

Supercharge Your Marketing

Reach Even More People & Make Even More Sales

Now that you've proven your offer by making some sales, our optional Module 4 is where you can take your marketing even further by stacking a few Campaigns together to create a supercharged, multiplier effect.

This is how you reach those bigger numbers. Whether that's a few thousand dollars, a few hundred thousand dollars or even a few million dollars, our students have done it all!

The MVP Approach is all about using simple marketing and technology to remove the hurdles to proving your idea with sales... and testing a simple version of your product with actual customers.

The optional Module 4 is waiting for you when you're ready to turn up the heat on your marketing!

Remember, you have lifetime access to all 5 Modules of the Experience Product Masterclass — everything you need to design, launch and profit from your Experience Product... as many times as you like!

Module 5

Experience Escalation

Supercharge Your Results

Module 5 is waiting for you once you've proven the MVP Version of your course and are ready to make it fly.

In this Module, you'll discover the full power of "experiencification," the secret sauce behind the Experience Product Masterclass.

You’ll stack the 10 Core Experiences of The Experience Formula into the key elements of your Experience Product. Simply doing this will 10-30x your student engagement!

In this Module, you'll:

Create an engaging experience that gets your customers “hooked” on taking action and getting results
Align your course to work with (rather than against) the way the brain naturally learns
Watch in awe as your students become unstoppable "achievement machines"
Embed an automatic process for gathering testimonials inside your course, so you can quickly gather dozens of glowing testimonials
Witness the long term effects of creating happy customers, including repeat sales and referrals!

You have lifetime access to this Module, so you can come back when you're ready to supercharge your course!

Join EPM Today

Scale Your Business With Your Very Own
Experience Product

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Experience Product Masterclass

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Full Access to the Experience Product Masterclass + Your Very Own Experience Product Success Coach + Our Exclusive Bonus Package (Valued at $21,091)
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Total Value: Over $21,590

1 INSTALLMENT OF

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Experience Product Masterclass

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Full Access to the Experience Product Masterclass + Your Very Own Experience Product Success Coach + Our Exclusive Bonus Package (Valued at $21,091)
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($499)

Total Value: Over $21,091

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$497

(PLUS 5 INSTALLMENTS OF $497)

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Make Your Money Back Guarantee

I'm putting my own money on the line.

We've run this program since 2016 and have some of the highest success rates in the industry. So, it should come as no surprise that we offer the best guarantee in the industry that literally assures your success.

The guarantee is simple: You WILL make your EPM investment back during the 12 weeks of the program, or I'll personally PayPal you the difference -- up to the amount you invested.

Naturally, we do everything we can to make that as easy as possible for you.

You get ALL the program materials. ALL the group coaching and personal support. Plus, ALL the bonuses listed below (including access to almost 30 hours of group coaching with me)!

The only condition I place on you to qualify for this guarantee is a reasonable one: take action.

Just take the actions we ask you to take in this program and use the coaching I'm providing for you. If you don't make your investment back, I'll make up the difference.

When you succeed, I succeed. But if you FAIL, it costs me real money. And I'm happy to put myself on the line for your success, because I honestly believe that there's no earthly way you can fail if you follow the program and take action.

And because this IS an Experience Product, we're going to be doing everything we can to make it as fun and engaging as possible for you.

So if you're ready to accept our support, be open minded and coachable, and follow our simple process, you absolutely have nothing to lose...

SO, MY QUESTION TO YOU IS SIMPLE...

What's One
Successful Experience
Product Going To Be
Worth To You?

If I could speed you right past the roadblocks and the mistakes I made, and in just 12 weeks help you design, launch and profit from an Experience Product, what would that be worth to you?

For Annie it was worth $21,000 in 90 minutes
For Davina and Galen it was worth $47,413
For Elaine, $15,000
And for Raglan it was $120,000

And then there are ALL the grads who have — a few years later — turned their Experience Products into wildly successful online course businesses!

Like Kat Coroy who came to us after struggling to build a traditional physical product business for almost 3 years.

And with our help, she created an online Instagram course in 12 weeks that brought in an amazing $16,000 the very first time she launched it.

And now, just a few years later, she's sold over 10K copies of that program, which she markets on one social media channel with one webinar and no team...

We've received 3,360 Success Stories for the Experience Product Masterclass!

Ordinary People, Extraordinary Results

In addition to working for all kinds of people, The Experience Formula also works for ALL kinds of products — from info products to online courses, from 1:Many group coaching programs to 1:1 coaching or consulting, and even service businesses.

Like Hichem Refes, a corporate employee in Algeria who initially joined us in EPM to build an online course, but ended up creating a 1:1, high-ticket consulting package for telecom businesses and quickly brought in $750K in sales... he got so many orders he had to stop taking people's money and start a wait list!

Then there's Francois Sauro, who earned $180,000 Canadian from JUST ONE SALE to a corporation who bought 130 licenses for his "Outlook like a Pro" course.

In his words, "I sold my program to 130 people for 2019 for a whopping $180,000 CAD. After 9 years in business, it's the first time that I was able to sell to such a big group in one company... in this format! WOOOOOWWWW... I'll need help to make it happen."

Creating an Experience Product is what made Francois stand out from the millions of other corporate trainers creating courses in the old way.

And then there's medical doctors Arjun & Shobha Rayapudi who had been doing in-person health workshops in their home town for years. They joined us in EPM to take their workshops online and overnight, brought in over $135K in sales to customers they never could have reached if they had kept their work local.

Arjun's now been able to go half-time in his work as a surgeon, and spends his time growing his online business. They're about to cross the quarter million dollar mark as they take their message of health to the world.

And of course we've got Beth Ellen Nash of "Wings to Soar" Online Academy! She was already making $158,000 a year with her homeschool programs for dyslexic learners. She found The Experience Formula right around the time the pandemic hit and grew her business 238% in 2020. Now her business has crossed the half-million dollar mark.

Gila Levitt had been dreaming of creating an online course for years, but she just never had the confidence to move forward. But once she saw that there was a new way to create courses that virtually guaranteed success, she decided it was time. And her results right out of the gate were amazing. She made $90,000 with her very first course helping Orthodox Jewish women reignite their marriages...

And since then... she's relaunched her course a few times, to more and more success! And remember, she'd never done anything like this before!

Joyce Dias also focused on applying The Experience Formula and our MVP Approach to 1:1 coaching and quickly made $9,000 from 3 clients. That gave her the experience and confidence she needed to raise her rates.

These are just 6 of the 3,361 success stories we have for EPM. Click here to see the other 3,355!

Marisa, I only wish I had joined sooner...

If there’s anything I’ve learned as a coach and mentor to over 18,000 students it’s this: If you can do it once, you can do it again... and again... and again.

Every moment you allow yourself to stay on the hamster wheel... working harder and harder for not enough return... feeling constantly overwhelmed, in your own way, or not knowing what to do next, is a wasted opportunity.

Every moment you wait to put out a product or course that creates huge success for your customers, you're missing out on all the sales and referrals and success stories.