First Prize — $5K cash + Flights, Hotels and a Seat at the Experience Product Mastermind ($11K value)
$11+ PARTNER EPCs plus over $307K in Launch Cash and Prizes
2026 LAUNCH DATES: September 28 - October 22, 2026
Hey It’s Marisa Murgatroyd here...
And I’m thrilled you’re here about our upcoming 11th annual Experience Product Masterclass launch: September 28th - October 22nd.
Not only have we spent the last 9 years proving the concept of Experience Products (and their epic conversion ;-)) but this year we’ve got some MEGA NEW CHANGES and we know it’s going to be even bigger.
The Proof is in the Numbers.
The EPM launch has consistently generated not only massive engagement during our pre-launch content series but sales conversions to boot. Last year's launch generated a whopping $2.5MM in sales from just over 55K opt-ins and earned our partners an average EPC of $9.13. The year before generated an incredible $3.1MM in launch sales from 46K opt-ins and earned our partners an average EPC of over $11.
This year with over $307,000 in cash and prizes PLUS up to 40% commission payout, we’re confident this will be one of the most fun and profitable launches you’ve ever promoted :)
What is an Experience Product Really?
There’s a problem in our industry: up to 97% of those who buy training courses never complete them, and never get the results they were promised.
For years, I thought, along with many of my peers, that was just the way things were. That was until I started experimenting with creating products in a radically different way — drawing from the worlds of entertainment and gaming to work with the brain’s natural motivation and reward system.
The Experience Transformation
I was able to flip the industry stats on their head and get 30-90% of my students hyper-engaged and into action. Many of them reported that they'd become “addicted” to my programs.
Since then I’ve proved the Experience Formula over and over again in our own work and with our students who are now teaching programs using this formula. We’ve proven this in dozens of industries in dozens of countries with dozens of types of products.
These ideas are HOT! And hitting the market at just the right time. They’re tapping into the very real doubts and concerns that visionary entrepreneurs already have about creating “yet another product” that stops them dead in their tracks.
EPM Affiliate Partners
I’m SO blessed and grateful to have amazing partners like Ed Dale, Eben Pagan, Brian Tracy, Alina Vincent, Sonia Ricotti, Taki Moore, Anthony Morrison, Jeanna Gabellini, Ryan Levesque and Jon Morrow and we can't wait to do it again with them and hopefully with YOU this year!?
Last year our top partner earned over $115,000! This time around, we're planning to grow earnings even more while we continue to raise the bar on the experience we create for subscribers and stack the chips for our partners too (offering over $300K in cash and prizes with a $100K prize package for the top winner alone)!
We would LOVE the chance to serve your audience and make this one of the most fun and profitable launches you’ve ever promoted :)
Mark your calendar!
The Experience Product Masterclass Launch will run from Monday, September 28th - Friday, October 22nd.
LAUNCH RECAP
EPM Program Investment:
$2,497 Pay-In-Full (or 6 payments of $497) with $500 VIP Upgrade available
Commission Structure:
Up to 40%, or $998.80 per sale
- 30% commissions for less than 5 sales
- 35% commissions for 5-9 sales
- 40% commissions for 10 or more sales
Plus 10% on VIP & Platinum Upgrades
Promo Dates:
Mon, Sep 28th - Thurs, Oct 22nd
Pre-Launch Dates:
Sep 28 - Oct 17
Cart Open:
Sunday, October 18
Cart Close:
Thursday, October 22
Top 3 Reasons to Participate in the Experience Product Masterclass Launch
REASON #1:
BIG COMMISSION CHECKS + OVER $307K in CASH & PRIZES
There’s a reason that last year our top partner alone earned over $115K in commissions and prizes and it’s because our goal is to make this hands down the most fun and most profitable launch you’ve ever promoted.
After all, you’re partnering with us not only to share some highly valuable content with your audience… but to make BIG MONEY in the process :)
You'll earn up to 40% (or $998.80) on each Experience Product Masterclass you refer (in fact it’s up to $1,198.80 in commission if your referral purchases the $500 VIP package!) PLUS we've got an additional...
$307K in cash & prizes across our Opt-in and Sales Contests
$65,650 in OPT-IN LEADERBOARD PRIZES Awarded to Partners with the Most opt-ins
Second Prize — $3K cash + Flights, Hotels and a Seat at the Mastermind ($9K value)
Third Prize — $1K + Flights, Hotels and a Seat at the Mastermind ($7K value)
Fourth Prize — $750 + Flights, Hotels and a Seat at the Mastermind ($6,750 value)
Fifth Prize — $500 + Flights, Hotels and a Seat at the Mastermind ($6,500 value)
Sixth Prize — $250 + a Seat at the Mastermind ($5,250 value)
Seventh Prize — $100 + a Seat at the Mastermind ($5,100 value)
Eighth Prize — $50 + a Seat at the Mastermind ($5,050 value)
Ninth & Tenth Prize — a Seat at the Mastermind ($5K value)
* Opt-in contest ends at 9:00am PT on October 17, the morning of our last webinar.
$207,000 - $242,000 in SALES LEADERBOARD PRIZES Awarded to Partners with the Most EPM Sales
First Prize — $30-$50K cash (First Place starts at $30,000 CASH and unlocks an additional $4,000 for every $100K in total qualifying EPM launch sales above $1 million, up to a maximum $50,000 cash prize) + $50K Experience Product Makeover (includes consulting with Marisa, product branding, sales page design and gamified membership site) OR $50K Web Design & Branding Package* + a Seat at the Mastermind ($85K-105K value)
Second Prize — $10-$25K cash (Second Place starts at $30,000 CASH and unlocks an additional $3,000 for every $100K in total qualifying EPM launch sales above $1 million, up to a maximum $25,000 cash prize.) + $20K Product Branding + Sales Page OR Product Branding + Gamified Membership Site Design* + a Seat at the Mastermind ($$30K-45K value)
Third Prize — $5K-$10K cash (Third Place starts at $5,000 CASH and unlocks an additional $1,000 for every $100K in total qualifying EPM launch sales above $1 million, up to a maximum $10,000 cash prize.) + $10K Sales Page or Gamified Membership Site Design package* + a Seat at the Mastermind ($20K-25K value)
Fourth Prize — $5K cash + Free enrollment for you or your team in the Experience Product Masterclass AND a Seat at the Mastermind ($15K value)
Fifth Prize — $2K cash + Free enrollment for you or your team in the Experience Product Masterclass AND a Seat at the Mastermind ($12K value)
Top 10 — Free enrollment for you or your team in the Experience Product Masterclass + a Seat at the Mastermind ($7K)
* Sales contest ends at 11:59pm PT on October 22nd. You can apply the cash value of any branding and or web design package towards any of our other agency services.
Plus we have an incredible 'Make Your Money Back' Guarantee
• $2,500 Success Guarantee
Your students are protected under our risk-removal guarantee -- If they do the work, yet don't make at least $2,500 from their Experience Product by the end of the course, we'll make up the difference (yes a legal guarantee that they'll make that their investment for the course back ... or we pay them!)
This guarantee always gets more students to say yes -- which means more impact and more money in your pocket.
How’s THAT for real risk-removal guaranteed ;-)
REASON #2: HIGH QUALITY LAUNCH CONTENT THAT CONVERTS
Our past 10 annual EPM launches have proven year-over-year to be a massive success for both students and partners.
Not only have opt-in rates and engagement been through the roof, but conversions and earnings continue to impress! Last year alone the EPM launch generated an incredible $1.5MM in core offer sales from 55K opt-ins and our partners’ average EPC (earnings per click) has been over $7 for the past 6 years straight.
This year we’re bringing back the same core launch foundation but with new and exciting changes as always to keep the content fresh, the conversions high and the earnings even higher!
REASON #3: CUSTOMERS ARE LOVING THE COMBO OF EPM + OUR XPERIENCIFY SOFTWARE & THE $5K DONE-FOR-YOU MEMBERSHIP SITE BONUS
EPM isn’t just ABOUT "experiencifying" information, it IS an Experience Product — which means that your audience gets to LEARN the Experience Formula... while EXPERIENCING it for themselves. (Which, as you know, is the BEST way to learn!)
As part of the course, the students you’ll refer will actually create and SELL their Experience Product, making $2.5K or more from that product within 12 weeks (making the course essentially free for them) and giving them an actual product they can use to build income in the future.
And while the industry standard shows 97% of course purchasers don’t complete their course or see results we’ve been flipping these standards on their head for years…
63% of our 2025 EPM class either graduated or reached Mission Accomplished
… earning back their program investment in 12 weeks or less. Over the last 9 years we’ve collected over 3,377 success stories from our community!
Plus, if that wasn’t reason enough, after being asked by students for years how they could build a membership site just like ours or hearing "I would buy this in a heartbeat if it came with the tech," Marisa & her husband Murray finally built Xperiencify -- the world's first fully gamified membership site platform and it's HOT.
Now, EPM buyers will not only get 3-months of Xperiencify, we'll build their membership site for them. That's a $5,000 bonus that's sure to TIP a lot more people over the edge. :)
Suffice it to say, your customers will love you for introducing them to EPM and we’re on track for another record breaking year of engagement, conversions and earnings.
HEAR FROM OUR HAPPY STUDENTS
I just hit my stretch goal of $6,000 for a 1:1 coaching program I set up and launched in basically a day using the pricing model and mission statement from EPM. I have never made that kind of cash from one program or even in one month!”
- Mary Schiller
“I took the outline and EPM approach to one of my past Automotive clients and they signed up straight away for $120,000 per year for me to coach and train their staff through their annual strategy cycle. The experience focus is what clinched the deal.”
— Raglan Tribe
With our first launch we enrolled 15 students and made over $90K. We were not instructors before – no prior course experience and no list. The money is wonderful but the real magic is we have rave reviews from our first class!”
- Davina Detrik
Full Launch Schedule: Promotion & Delivery Dates
What
Promo Dates
Delivery/Air Dates
Mega-Niche PDF & Instant Clarity Toolkit
Sep 28 - Oct 1
Mega-Niche PDF delivered instantly. Instant Clarity Toolkit available beginning Sept 28; registration closes Oct 1 and participants have access through Oct 4.
PLC1: The Experience Product Phenomenon
Oct 5 - 7
PLC1 delivered Live on October 7th @1pm PT
PLC2: The Transformation Code
Oct 8 - 10
PLC2 delivered Live on October 10th @1pm PT
PLC3: The Profitable Program Blueprint
Oct 11 - 13
PLC3 delivered Live on October 13th @1pm PT (You’ll see sales start to stream in on these events)
Webinars
Oct 14 - 17
Webinars delivered live on the 15th @3pm, 16th @12pm and 17th @9am PT
Cart Open
Oct 18
Doors officially announced as open to purchase the EPM Program
Livestream
Oct 19 - 21
@12:00pm PT on the 21st
All Access
TBD
10/19 at 12am PT through 10/22 at 11:59pm PT
Cart Close
Oct 22
Doors to EPM close at 11:59pm PT Oct 22
WHAT STUDENTS GET?
Experience Product Masterclass is a 5 module live, virtual course...
- Module 1: Your Profitable Product Idea: Designing a Blockbuster Hit Starts Here
- Module 2: Your Idea to Market Blueprint: Turning Your Idea Into an Irresistible Offer
- Module 3: Your MVP Launch: Creating Your Minimal Viable Product & Getting to Market Fast
- Module 4: Supercharge Your Marketing: Reach More People & Make More Sales
- Module 5: Experience Escalation: Supercharge Your Results
It includes...
- Your Very Own Personal, Private Success Coach (Valued at $7,500)
- 10 Weekly Coaching Pod Calls
- 12 Weeks of Unlimited Email Access
- 12 Weeks of Milestone Reviews
BONUSES!
These are past Bonuses for Reference. Updated 2026 Bonuses are PENDING!
- BONUS 1: 12-Weeks Access to Ainslee.ai - Your AI-Powered Marketing Team ($3,000 Value)
- BONUS 2: Ultimate Course Launch Toolkit ($1,579 Value)
- Free access to GoPlus, our Go High Level Whitelabel, which is an all-in-one tool to run your business, so you can focus on making your course PLUS Weekly Live Sessions to help you implement the tech
- BONUS 3: Done-for-You Membership Site on Xperiencify ($5,000 Value)
- BONUS 4: Once-a-Year Live Coaching & Hot Seats With Me ($9,500 Value)
- 10 Weekly Group Coaching Calls
- 4 Break Week Laser Coach-a-thons
- (32 hours of group coaching)
- BONUS 5: Two Tuition Waivers to LYM LIVE ($1,800 Value)
- WEBINAR BONUS: FREE VIP Upgrade Including the Audience-Building Mega-Bundle ($3,500 Value), which goes beyond simply filling your course and let's start building your audience
- CART OPEN BONUS: Clarity Coaching Week (Valued at $1,250)
*Login here to access the full offer and bonus descriptions
Here’s What to Do Next...
CURIOUS WHO SUPPORTS OUR LAUNCHES?
Anthony Morrison
Sonia Ricotti
Ronnie Nijmeh
Ryan Deiss
Abe Crystal
Ajit Nawalkha
Alex Mandossian
Alina Vincent
Baeth Davis
Bill Baren
Bill Glazer
Brian Tracy
Chantelle Adams
Christine Kloser
Colin Pal
Daven Michaels
Derek Rydall
Devin Slavin
Eben Pagan
Ed Dale
Jeanna Gabellini
Jeff Bullas
Jeff Hays
Jeneth Blackert
Jesse Krieger
Jody Jelas
John Assaraf
John Corcoran
Jon Benson
Jon Morrow
Josh Turner
Justin Livingston
Kevin Rogers
Kevin Harrington
Liam Austin
Lisa Sasevich
Matt McWilliams
Michelle Schubnel
Mike Filsaime
Mike Koenigs
Molly Mahoney
Ocean Robbins
Rachel Miller
Rich German
Ryan Levesque
Sabrina Truscott
Sage Lavine
Steve Olsher
Taki Moore
THANK YOU
My team and I are beyond excited by the opportunity to share the power of “Experiencification” with your audience. We’re confident this will be one of the most impactful launches for your audience while also being one of the most fun and profitable launches you’ve ever promoted.
Experience Product Masterclass will completely transform the way they design, market and sell their courses and programs so they can get off the marketing treadmill, make more sales and have an even greater impact than they ever thought possible.
Thank you for helping us to make an even bigger impact with this work.
MARISA MURGATROYD
Founder, Live Your Message
