First Prize — $5K cash + Flights, Hotels and a Seat at the Experience Product Mastermind ($11K value)
$7-$11+ Partner EPCs plus over $307K in Launch Cash and Prizes
2023 LAUNCH DATES: September 27 - October 24, 2024
Hey It’s Marisa Murgatroyd here...
And I’m thrilled you’re here about our upcoming 9th annual Experience Product Masterclass launch: September 27 - October 24, 2024.
Not only have we spent the last 6 years proving the concept of Experience Products (and their epic conversion ;-)) but this year we’ve got some MEGA NEW CHANGES and we know it’s going to be even bigger.
The Proof is in the Numbers.
The EPM launch has consistently generated not only massive engagement during our pre-launch content series but sales conversions to boot. Last year's launch generated a whopping $2.5MM in sales from just over 55K opt-ins and earned our partners an average EPC of $9.13. The year before generated an incredible $3.1MM in launch sales from 46K opt-ins and earned our partners an average EPC of over $11.
This year with over $307,000 in cash and prizes PLUS up to 40% commission payout, we’re confident this will be one of the most fun and profitable launches you’ve ever promoted :)
What is an Experience Product Really?
There’s a problem in our industry: up to 97% of those who buy training courses never complete them, and never get the results they were promised.
For years, I thought, along with many of my peers, that was just the way things were. That was until I started experimenting with creating products in a radically different way — drawing from the worlds of entertainment and gaming to work with the brain’s natural motivation and reward system.
The Experience Transformation
I was able to flip the industry stats on their head and get 30-90% of my students hyper-engaged and into action. Many of them reported that they'd become “addicted” to my programs.
Since then I’ve proved the Experience Formula over and over again in our own work and with our students who are now teaching programs using this formula. We’ve proven this in dozens of industries in dozens of countries with dozens of types of products.
These ideas are HOT! And hitting the market at just the right time. They’re tapping into the very real doubts and concerns that visionary entrepreneurs already have about creating “yet another product” that stops them dead in their tracks.
EPM Affiliate Partners
I'm SO grateful to have amazing partners like Sonia Ricotti, Sean Cannell, Digital Marketer, Eben Pagan, Brian Tracy, Clickfunnels, Matt Leitz, Mark Lack and many more -- and we can't wait to do it again this... hopefully with YOU!
Last year our top partner earned over $90,000 in commission, plus over $71K in cash prizes -- that's over $171K in total! This time around, we're planning to grow earnings even more while we continue to raise the bar on the experience we create for subscribers and stack the chips for our partners too (offering over $300K in cash and prizes with a $100K prize package for the top winner alone)!
We would LOVE the chance to serve your audience and make this one of the most fun and profitable launches you’ve ever promoted :)
Mark your calendar!
The Experience Product Masterclass Launch will run from Friday, Sep 27 - Thursday, Oct 24.
LAUNCH RECAP
EPM Program Investment:
$2,497 Pay-In-Full (or 6 payments of $497)
Commission Structure:
Up to 40%, or $998.80 per sale
- 30% commissions for less than 5 sales
- 35% commissions for 5-9 sales
- 40% commissions for 10 or more sales
Promo Dates:
Fri, Sep 27th - Thurs, Oct 24th
Pre-Launch Dates:
Sep 27 - Oct 19
Cart Open:
Sunday, Oct 20
Cart Close:
Thursday, Oct 24
Top 3 Reasons to Participate in the Experience Product Masterclass Launch
REASON #1:
BIG COMMISSION CHECKS + OVER $307K in CASH & PRIZES
There’s a reason that last year our top partner alone earned over $171K in commissions and prizes and it’s because our goal is to make this hands down the most fun and most profitable launch you’ve ever promoted.
After all, you’re partnering with us not only to share some highly valuable content with your audience… but to make BIG MONEY in the process :)
You'll earn up to 40% (or $998 - $1,198) on each Experience Product Masterclass you refer PLUS we've got an additional...
1. $307K in cash & prizes across our Opt-in and Sales Contests
2. And even more MEGA Bonus Cash through our $100K Club
$65,650 in OPT-IN LEADERBOARD PRIZES Awarded to Partners with the Most opt-ins
Second Prize — $3K cash + Flights, Hotels and a Seat at the Mastermind ($9K value)
Third Prize — $1K + Flights, Hotels and a Seat at the Mastermind ($7K value)
Fourth Prize — $750 + Flights, Hotels and a Seat at the Mastermind ($6,750 value)
Fifth Prize — $500 + Flights, Hotels and a Seat at the Mastermind ($6,500 value)
Sixth Prize — $250 + a Seat at the Mastermind ($5,250 value)
Seventh Prize — $100 + a Seat at the Mastermind ($5,100 value)
Eighth Prize — $50 + a Seat at the Mastermind ($5,050 value)
Ninth & Tenth Prize — a Seat at the Mastermind ($5K value)
* Opt-in contest ends at 9:00am PT on October 19, the morning of our last webinar.
$242,000 in SALES LEADERBOARD PRIZES Awarded to Partners with the Most EPM Sales
First Prize — $50K cash + $50K Experience Product Makeover (includes consulting with Marisa, product branding, sales page design and gamified membership site) OR $50K Web Design & Branding Package* + a Seat at the Mastermind ($105K value)
Second Prize — $25K cash + $20K Product Branding + Sales Page OR Product Branding + Gamified Membership Site Design* + a Seat at the Mastermind ($50K value)
Third Prize — $10K cash + $10K Sales Page or Gamified Membership Site Design package* + a Seat at the Mastermind ($25K value)
Fourth Prize — $5K cash + Free enrollment for you or your team in the Experience Product Masterclass AND a Seat at the Mastermind ($15K value)
Fifth Prize — $2K cash + Free enrollment for you or your team in the Experience Product Masterclass AND a Seat at the Mastermind ($12K value)
Top 10 — Free enrollment for you or your team in the Experience Product Masterclass + a Seat at the Mastermind ($7K)
* Sales contest ends at 11:59pm PT on Oct 24, 2024. You can apply the cash value of any branding and or web design package towards any of our other agency services.
Even MORE Cash With The $100K Club
Surpass $100K in EPM sales and take home even MORE MEGA BONUS CASH ...
No matter where you may or may not land on the Overall Optin/Sales Leaderboards, the $100K Club is designed to reward you for your own ambition, motivation, creativity and ingenuity.
Make $100K+ in sales — $10,000 CASH BONUS
Make $150K+ in sales — $15,000 CASH BONUS
Make $200K+ in sales — $20,000 CASH BONUS
Plus we have an incredible 'Make Your Money Back' Guarantee
• $2,500 Success Guarantee
Your students are protected under our risk-removal guarantee -- If they do the work, yet don't make at least $2,500 from their Experience Product by the end of the course, we'll make up the difference (yes a legal guarantee that they'll make that their investment for the course back ... or we pay them!)
This guarantee always gets more students to say yes -- which means more impact and more money in your pocket.
How’s THAT for real risk-removal guaranteed ;-)
REASON #2: HIGH QUALITY LAUNCH CONTENT THAT CONVERTS
Our past 7 annual EPM launches have proven year-over-year to be a massive success for both students and partners.
Not only have opt-in rates and engagement been through the roof, but conversions and earnings continue to impress! Last year alone the EPM launch generated an incredible $2.5MM in core offer sales from 55K opt-ins and our partners’ average EPC (earnings per click) has been over $7.50 for the past 5 years straight.
This year we’re bringing back the same core launch foundation but with new and exciting changes as always to keep the content fresh, the conversions high and the earnings even higher!
REASON #3: CUSTOMERS ARE LOVING THE COMBO OF EPM + OUR XPERIENCIFY SOFTWARE & THE NEW $5K DONE-FOR-YOU MEMBERSHIP SITE BONUS
EPM isn’t just ABOUT "experiencifying" information, it IS an Experience Product — which means that your audience gets to LEARN the Experience Formula... while EXPERIENCING it for themselves. (Which, as you know, is the BEST way to learn!)
As part of the course, the students you’ll refer will actually create and SELL their Experience Product, making $2.5K or more from that product within 10 weeks (making the course essentially free for them) and giving them an actual product they can use to build income in the future.
And while the industry standard shows 97% of course purchasers don’t complete their course or see results we’ve been flipping these standards on their head for years…
45% of our 2352 students have either graduated or reached Mission Accomplished
… earning back their $2K in 10 weeks or less, 65% completed the program to its entirety and 92% engaged in the course. Over the last 4 years we’ve garnered over 500 pages of testimonials.
Plus, if that wasn’t reason enough, after being asked by students for 5 years how they could build a membership site just like ours or hearing "I would buy this in a heartbeat if it came with the tech," Marisa & her husband Murray finally built Xperiencify -- the world's first fully gamified membership site platform and it's HOT.
For the first time ever, EPM buyers will not only get 3-months of Xperiencify, we'll build their membership site for them. That's a $5,000 bonus that's sure to TIP a lot more people over the edge. :)
Suffice it to say, your customers will love you for introducing them to EPM and we’re on track for another record breaking year of engagement, conversions and earnings.
HEAR FROM OUR HAPPY STUDENTS
I just hit my stretch goal of $6,000 for a 1:1 coaching program I set up and launched in basically a day using the pricing model and mission statement from EPM. I have never made that kind of cash from one program or even in one month!”
- Mary Schiller
“I took the outline and EPM approach to one of my past Automotive clients and they signed up straight away for $120,000 per year for me to coach and train their staff through their annual strategy cycle. The experience focus is what clinched the deal.”
— Raglan Tribe
With our first launch we enrolled 15 students and made over $90K. We were not instructors before – no prior course experience and no list. The money is wonderful but the real magic is we have rave reviews from our first class!”
- Davina Detrik
Full Launch Schedule: Promotion & Delivery Dates
What
Promo Dates
Delivery/Air Dates
Crack Your Course Idea Challenge
PLUS The 20 Most Profitable Online Course Mega-Niches PDF
Sep 27 - Oct 1
5-Day Challenge runs Oct 2 - Oct 6
PLC1: The "Dopamine Button"
Oct 7 - 9
PLC1 delivered LIVE Oct 9th @1pm PT
PLC2: The Experience Formula
Oct 10 - 12
PLC2 delivered LIVE Oct 12th @1pm PT
PLC3: The Accelerated Course Blueprint
Oct 13 - 15
PLC3 delivered Live Oct 15th @1pm PT (You'll see sales start here!)
Webinars
Oct 16 - 19
Webinars delivered LIVE on the 17th @5pm, 18th @1pm and 19th @9am PT (These are MASSIVE sales movers!)
Cart Open
Oct 20
Doors officially announced as open to purchase the EPM Program
Livestream
Oct 21 - 23
@11:00am PT on Oct 23 (This is a 6+ hour EPIC LIVE event!)
Cart Close
Oct 24
Doors to EPM close at 11:59pm PT Oct 24
WHAT STUDENTS GET?
Experience Product Masterclass is a 5 module live, virtual course...
- Module 1: Your Profitable Product Idea: Designing a Blockbuster Hit Starts Here
- Module 2: Your Idea to Market Blueprint: Turning Your Idea Into an Irresistible Offer
- Module 3: Your MVP Launch: Creating Your Minimal Viable Product & Getting to Market Fast
- Module 4: Supercharge Your Marketing: Reach More People & Make More Sales
- Module 5: Experience Escalation: Supercharge Your Results
It includes...
- Your Very Own Personal, Private Success Coach (Valued at $7,500)
- 10 Weekly Coaching Pod Calls
- 12 Weeks of Unlimited Email Access
- 12 Weeks of Milestone Reviews
BONUSES!
These were the 2023 Bonuses for Reference. Updated 2024 Bonuses are PENDING!
- BONUS 1: Done-for-You Membership Site on Xperiencify ($5,000 Value)
- BONUS 2: Fill Your Course Fast Bundle (Value $1,994)
- Sales for Superheroes (Value $997)
- Speak! How to Use Talks & Webinars to Fill Your Programs (Value $997)
- BONUS 3: Weekly 90-minute Weekly 'Get-It-Done' Friday Group Sessions (Value $3,000)
- BONUS 4: Two Complimentary Tuition Waivers to Live Your Message LIVE our Annual Business Growth Event (Value $1,800)
- BONUS 5: Live Coaching & Hot Seats With Marisa: 32 Hours of Live Coaching Straight From the Source (With Marisa Murgatroyd, Inventor of The Experience Formula and Creator of the Experience Product Masterclass) (Value $9,500)
- Ten 2-Hour Group Coaching Sessions
- Four 3-Hour Break Week Laser Coachathons
- Only Available Once a Year!
*Login here to access the full offer and bonus descriptions
Here’s What to Do Next...
CURIOUS WHO SUPPORTS OUR LAUNCHES?
Anthony Morrison
Sonia Ricotti
Ronnie Nijmeh
Ryan Deiss
Abe Crystal
Ajit Nawalkha
Alex Mandossian
Alina Vincent
Baeth Davis
Bill Baren
Bill Glazer
Brian Tracy
Chantelle Adams
Christine Kloser
Colin Pal
Daven Michaels
Derek Rydall
Devin Slavin
Eben Pagan
Ed Dale
Jeanna Gabellini
Jeff Bullas
Jeff Hays
Jeneth Blackert
Jesse Krieger
Jody Jelas
John Assaraf
John Corcoran
Jon Benson
Jon Morrow
Josh Turner
Justin Livingston
Kevin Rogers
Kevin Harrington
Liam Austin
Lisa Sasevich
Matt McWilliams
Michelle Schubnel
Mike Filsaime
Mike Koenigs
Molly Mahoney
Ocean Robbins
Rachel Miller
Rich German
Ryan Levesque
Sabrina Truscott
Sage Lavine
Steve Olsher
Taki Moore
THANK YOU
My team and I are beyond excited by the opportunity to share the power of “Experiencification” with your audience. We’re confident this will be one of the most impactful launches for your audience while also being one of the most fun and profitable launches you’ve ever promoted.
Experience Product Masterclass will completely transform the way they design, market and sell their courses and programs so they can get off the marketing treadmill, make more sales and have an even greater impact than they ever thought possible.
Thank you for helping us to make an even bigger impact with this work.
MARISA MURGATROYD
Founder, Live Your Message
