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Blueprint for Success: The Best Books on Business Models You Need to Read

A woman holds a magnifying glass up to her eye while holding three books: The Four Steps to the Epiphany, Blue Ocean Strategy, and Business Model Generation. The background features large text saying SUCCESS LEAVES CLUES.

As they say, success leaves clues. In the world of online business, those clues are often hidden in the pages of great books. Why reinvent the wheel when you can stand on the shoulders of giants and learn from their successes? Today, I’m sharing three transformative books that decode winning business models so you can … Read more

Is It Too Late to Start an Online Business in 2025? Here’s the Truth

A hand holds a marker, drawing a red line under the bold black text START AN ONLINE BUSINESS on a white background.

I get this question all the time: “Is it too late to start an online business?” And here’s the thing — there are actually two kinds of “too late.” The first is, Is it too late for the world?And the second is, Is it too late for me? Let me put your mind at ease … Read more

7 Mistakes I Made When Just Starting My Online Business (& How You Can Avoid Them)

A close-up of a pencil eraser removing the word mistakes written on lined paper, with eraser shavings scattered around.

Building an online business is one of the most rewarding things you can do. It gives you freedom, the ability to make an impact, and — yes — the chance to create financial security.  But let me tell you, it’s far from easy. When I started my business, Live Your Message, I made plenty of … Read more

Craft a Sales Page That Converts Visitors Into Customers for Your Course, Product, Program or Service

A small shopping cart sits on the keyboard of an open laptop, symbolizing online shopping. The laptop screen displays blurred images of people holding red shopping bags.

You’ve probably heard the saying, “You never get a second chance to make a first impression.” This holds true for sales pages. When someone lands on your page, you have a very short window to convince them that what you offer is the solution to their problem. Whether you’re selling an online course, product, program … Read more

From Side Hustle to Full-Time: Strategies to Scale Your Course Business

A woman in a business suit sits at a desk, engaging in a video conference on a monitor showing multiple participants. She is gesturing with her hands, and another monitor displays a spreadsheet. A planner lies on the desk.

Many people start their online course businesses as a side hustle, hoping to one day make it their full-time gig. But making that leap can feel like an impossible dream. The truth is that transitioning from a small course side project to a full-time, profitable business isn’t just about luck. It’s about taking the right … Read more

Are AI-Based Courses Destined to Fail? Here’s What You Need to Know for 2024 (& Beyond)

A hand reaches up toward a glowing, circuit-like brain shape against a dark background with scattered small lights, suggesting a connection between technology and thought.

If you’ve been anywhere on the internet in the last year and a half, you’ve probably seen ads promising to teach you how to build a course using AI. Sounds pretty simple, right?  Just plug in your ideas, let the AI do its magic, and voila! You’ve got a course. But here’s the thing: while … Read more

How to Choose a Profitable Online Course Niche (That’s EASY to Sell!)

Three stacks of coins, each with a small green plant growing from the top, symbolize financial growth. The stacks increase in height from left to right, set against a blurred, natural green background.

I want to tackle a question I get all the time from people who want to create an online course: How do you pick a profitable niche?  Because in an online world that’s noisier than ever and in an online education industry that’s projected to hit nearly $3 billion dollars a day by 2028… carving … Read more