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The 7 Types of Digital Marketing: A Beginner’s Primer for 2024

A person holds a coffee mug while working on a laptop displaying Digital Marketing with icons such as a shopping cart, globe, and social media symbols. Nearby, theres a calculator, notebook, and a small cactus on the desk.

If you’ve been looking for a beginner-level breakdown around the different types of digital marketing, this post is for you. Digital marketing is a popular way to reach consumers, and each type has its own strengths. I’ll cover the seven digital marketing types and give you a high-level overview of each.  Let’s get started! What … Read more

13 Eye-Opening Twitter Statistics (+ 7 Not-So-Surprising Ones)

A person holds a smartphone displaying a Twitter profile with tweets. In the background, a computer screen shows a financial chart with upward and downward trends.

Looking for some interesting Twitter statistics you can use in your next article, presentation, or dinner conversation with friends? In this simple, easy-to-read post, I’m sharing 13 Twitter statistics that’ll catch you by surprise, plus 7 “obvious” ones that’ll have you nodding your head in agreement (or shaking it in disbelief). Let’s dive right into … Read more

10+ Simple Facebook Marketing Tips to Boost Your Brand in 2024

A person holds a smartphone displaying a Facebook login screen. On the wooden table are a laptop, a small potted plant, a pair of white wireless earbuds, and a yellow mug.

I’ll cut right to the chase… If you’re looking for some simple, straightforward Facebook marketing tips that’ll help you reach your target audience and grow your business, this post is for you. Sound good? Let’s dive in. 1. Use a Business Page (NOT a Personal Profile) Many business owners make the mistake of using their … Read more

10 Great Influencer Marketing Examples (& What They Do Well)

A woman is sitting cross-legged on a bed, smiling and waving at a camera. She holds a makeup palette, with cosmetics and a laptop nearby. The setting is cozy with a large window and exposed brick wall.

If you want to tap into the power of influencers to promote your brand or product to new customers, you’ll love the influencer marketing examples I’m about to share with you. These are some of the best examples of influencer marketing campaigns from around the web. Browse them, make note of what makes each of … Read more

6 Pro Tips For Writing Copy That Sells

A person writes in a notebook with a pen next to an open laptop on a wooden table. A blurred rose, a smartphone, and a mug with a saucer are also visible. The setting appears to be a cafe or a casual workspace.

Author and journalist Mary Heaton Vorse said it best… “The art of writing is the art of applying the seat of the pants to the seat of the chair.” And when I first started writing copy for my business, I took a few copywriting courses and read some books on persuasive writing. While they did … Read more

11 Great Email Marketing Examples (That’ll Inspire Yours) in 2024

A smartphone placed on a table with a finger touching the screen. Colorful, glowing envelope icons hover above the phone, representing digital messages or emails being sent or received. The background is blurred, enhancing the focus on the phone.

Looking for email marketing examples to inspire your own campaigns? With around 333B emails being sent and received each day, it’s becoming harder and harder to stand out in your audience’s overcrowded inbox. But it can be done!  For instance, sometimes you have to do something completely unexpected or even “offensive” to get your audience … Read more

5 Steps to Create a Great (& Professional) Social Media Profile

A woman sitting on a white couch uses a laptop with a blue and white interface displaying a social media profile. She is dressed casually in a light gray top and white pants. The room is bright, with soft natural lighting.

I’ll cut right to the chase… below you’ll find the exact steps to create a memorable, professional social media profile. No filler, no fluff and no needless information to wade through; instead, you’ll learn how to ensure your Facebook, Twitter, Instagram and other social media profiles are ready for primetime. Ready? Let’s dive in. How … Read more

101 Content Marketing Statistics to Know (& Put to Use)

Notebook with Content Marketing written in the center. Surrounding words and icons include: Research, Target, Analysis, Feedback, Content, and WWW, representing strategies and elements of content marketing. Colorful pens and thumbtacks are nearby.

With all the advantages of content marketing — building brand awareness, better customer retention rates, increased traffic to your website, improved search engine rankings, higher conversion rates, and more leads from social media — it’s a must for any business.
Looking at data gives you critical insight into the ways other businesses and content marketers are using content. As a result, you gain fresh ideas and new perspectives to shape your content strategy.
Here are 101 illuminating content marketing statistics you should consider when planning your marketing strategy.

What is Guest Blogging (& How Does it Work)?

A person wearing a white smartwatch types on a laptop keyboard. A speckled mug filled with a hot beverage sits on the dark table beside them. The screen displays a website titled Rocket Book Academy.

To grow your business — no matter what stage you’re in — you need to consistently attract the attention of your target audience (eventually turning them into customers and repeat buyers).  And fortunately, you don’t have to spend a fortune to drive awareness and attract your ideal audience! What’s the secret? Guest blogging. Guest blogging … Read more

16 Social Media Marketing Tools You Need to Know in 2024

Aerial view of a group of people collaborating at a table with laptops, tablets, notebooks, and charts. The screen displays graphs and the text Breakdown of Ad Spend. The setting is an office or workspace.

Looking for the best social media marketing tools for your business?  After all, there are so many out there to choose from. And you want something that does exactly what you need it to do without busting your budget.  Welcome to our alphabetized and detailed list of 16 life-changing social media tools.  You’re about to … Read more