The French astronomer Nostradamus is still famous — 500 years after his death — for predicting the future. I’m guessing I won’t be famous for that… 🙂 But I do have a sense for what’s coming down the pikes online in 2022. At the end of every year, I blog about how I see the … Read more
When it comes to using social media for business, it can sometimes feel like you need to be in a million places — and on a million different platforms — all at the same time. but the MOST successful entrepreneurs on the planet use a social media strategy that everyone else seems to miss (although it’s right there staring us in the face)…
Crafting your message is one of the hardest things you’ll do as an entrepreneur. It’s not a flip that you switch. It’s not something you do once and call it a day. Instead, you have to constantly evolve, iterate, and refine as you get more clear and grounded in the unique value you’ve got for the world. Learn the three parts of your message and how to cart one that drives massive action and gets real results for your business.
With all the advantages of content marketing — building brand awareness, better customer retention rates, increased traffic to your website, improved search engine rankings, higher conversion rates, and more leads from social media — it’s a must for any business.
Looking at data gives you critical insight into the ways other businesses and content marketers are using content. As a result, you gain fresh ideas and new perspectives to shape your content strategy.
Here are 101 illuminating content marketing statistics you should consider when planning your marketing strategy.
What do you do if you’re not getting enough sales?
The answer could be a lot simpler than you think because you might be missing just one ingredient in your sales and marketing message…
Social proof.
So that’s basically success stories and powerful testimonials from students and clients and it’s the credibility you get — not from what you say — but from what other people say about you and your work. In this post, I outline exactly how to get testimonials that will increase sales and grow your business.
To grow your business — no matter what stage you’re in — you need to consistently attract the attention of your target audience (eventually turning them into customers and repeat buyers). And fortunately, you don’t have to spend a fortune to drive awareness and attract your ideal audience! What’s the secret? Guest blogging. Guest blogging … Read more
Creating a social media marketing strategy is a cakewalk, right? Fire off a Facebook business page with a snazzy-looking banner, follow a few influencers on Twitter, dish out a couple of Instagram stories and you’re done! If only it were that easy… Here’s the skinny: Creating an effective social media marketing strategy is a concentrated … Read more
The other day a friend of mine put this question out on Facebook… “Do you think the internet is going to continue on and on and on or do you think it’s gonna go bust — sort of spontaneously combust — at some point?” None of us can predict the future so there’s really no … Read more
TBH lots of people suck at sales and marketing. They drag themselves through expensive courses and training programs hoping to get better, but never see any results. That’s probably because they’re breaking the #1 Rule in Marketing (and they don’t even know it!) I’m sharing this almighty marketing rule (and how not to break it) in today’s post…
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Discover 3 little-known Brain Hacks I use to get my students hooked on completing my courses -- driving life-changing results for them and more sales for me... and how you can do the same!
