You’ve probably heard by now that the best way to leverage your time, knowledge, and expertise and to grow your business, is to create an online product, program, or course.
But the sad fact is that most of what’s being taught about HOW to do this is not just wrong, but actually harmful to your long term success.
Here’s what I mean by that...
“Information-based” products do a great job of providing information, but the fact is that more information isn’t what your customers actually need and want from you.
They’re investing because they want RESULTS. They want TRANSFORMATION.
And we know that information alone isn’t enough to transform someone’s life or business (if it were, we’d all be rich, happy and healthy).
But the facts say that...
Worse, it also means you’re unintentionally failing all but 3% of your customers, students, and clients...
What if there were a way you could:
There is -- and it’s simple...
And on this page I’ll tell you exactly how you can have all of that and more by borrowing from the same closely-guarded and highly tested techniques that the world’s most popular games and app developers use to “hook” millions of people, and allow you to use the same techniques to help people change their lives through your training material.
Like many people, when I first started out my dream was to leverage my time and expertise to build a sustainable business that allowed me to make a bigger impact.
The “gurus” all agreed that information-based products were the best and fastest way to reach that goal.
And I believed them.
So I did what almost everyone else does: I spent the better part of a year creating my very first information product. I put months and months and tens of thousands of dollars into creating the launch materials: the webinar, the emails, finding partners, I even paid a well-known copywriter $10,000 to write my sales page.
I was convinced it was the best course of its type in the whole wide world and my only challenge now was finding people to buy it...
A trickle of sales. Nowhere near what I was hoping for and dreaming about.
But the bigger problem I found was that the vast majority of people who bought it never even finished the program. They got stuck, demotivated and either abandoned the program part-way through or never started it.
It was SO frustrating, because I could see that the small fraction of students who actually did take action got great results.
After 4 years and only a few hundred people buying the program, it never had the impact that I dreamed it would.
All my money, time, blood, sweat, and more than a few tears down the drain. It was my life’s best work, the best I felt I was capable of producing, and after so much time, countless hours of labor pains and effort, this was all I could accomplish?
Perhaps I just wasn’t cut out to do this? Maybe I didn’t have what it takes to be an entrepreneur and I was just kidding myself?
I gotta tell you, in those days, I started to get so used to the feelings of being overworked, underpaid, under-appreciated and powerless to have a bigger impact and make more money at the same time, that I felt ready to just quit.
And the negative thoughts began to loop over and over in my head...
“Why isn’t this working for me? What am I doing so wrong that all of these people aren’t getting results from my program? And who am I anyway to try to teach these people? I don’t have a graduate degree in this subject. Sure, I have experience, but I’m not a recognized 'expert'. There are tons of others who have more expertise than me...? Aren’t there enough programs and courses out there already? What could I possibly add that people would want to buy? How can I create the business that I want if I can’t even sell my first product? And again, why isn’t this working for me?”
Perhaps this resonates? Or, perhaps you’ve wanted to create a course or program, but have held back, paralyzed by these same fears.
So there I was, like so many others, blaming myself and feeling ready to quit, but...
Hundreds of thousands of NEW information products, programs and courses are released each year by hopeful entrepreneurs....
... People who pour their heart and soul into it, hoping to make a real difference in people’s lives, change the world for the better and give them the freedom to live their dreams and the lifestyle that they want to live.
Yet on average, the statistics say that less than 3% of people ever complete any information product, and most info products will never get more than 100 paying customers.
In other words, information-based products have a staggering 97% failure rate across the board.
I wanted so badly to make a difference in my customers’ lives... but what I didn’t know was that this problem affected everybody, not just me.
And then one day, I was reminded of an experience that I’d had a few years prior...
There I was, working for a non-profit in Los Angeles.
While I was there, I noticed something interesting: these guys were REALLY GOOD at getting their ideas out into the world -- into people’s minds, and most importantly, getting them to actually take action around their cause. Getting people to fully engage.
They did it by wrapping their information with EXPERIENCES. From huge galas and events to creative ways of getting celebrities involved in their cause, these guys were geniuses at creating unforgettable experiences that moved people to action...
And it worked...
They were able to quickly make huge progress on the issues that mattered to them.
And then I realized...
While the non-profit was making HUGE progress getting their ideas across to regular people in a way that motivated them to take action, I couldn’t inspire more than 3% to do the same. Both of us were in the IDEA business, yet I was struggling.
THat's when I realized that the MAJOR difference between us was:
They’d figured out how to use the power of experiences to get people into action... and I hadn’t.
Somewhere along the way, I’d bought into the fiction that my INFORMATION was the valuable part. But I now understood that what people valued wasn’t actually information, but the experience that came with it.
A huge feeling of relief and gratitude washed over me, because I realized...
There was nothing wrong with me or my information.
The problem was just how I was putting my information out there.
After almost a year of heartache, worrying about my business, and feeling like there was something wrong with me, I finally had hope. I no longer thought about quitting. And if this was right, I had stumbled on something that would transform the entire info product industry and how we think about product creation and delivery.
I was excited to test out my theory to see if I was right. So I shoved aside the doubt and worry and got to work. I thought long and hard about everything I’d learned as a Filmmaker, Teacher, Author, Speaker & Coach about the kind of experiences that moved people to action and kept them engaged and winning...
I thought about the teachers who had the biggest impact on me...
I studied the world of video games, apps, reality TV, and entertainment to see how they got people “hooked” on a specific game or show that went viral...
I spent a whole year thinking, experimenting, and studying the natural chemistry of motivation, the different kinds of experiences that were powerful and universal in driving someone to action...
And I distilled all of this down until I had 10 Core Experiences in a very specific sequence.
The Experience Formula is the antidote for what I call the “Downward Death Spiral” that happens with most info products and courses.
Maybe you’ve experienced this before when buying a program or course. As you made the decision to go for it, perhaps you remember that feeling of euphoria you felt just as you were hitting the “buy” button. You were so excited to get your hands on it and for what it would mean to you and your life. You may have even felt a little optimism that things were about to change for you.
You suddenly feel:
Most information-based products make people feel like they’re at the very bottom of an impossibly-tall mountain, with no clear way up and the wrong gear.
And then, because your customers aren’t getting results, you feel like a failure. Not only because your business isn’t growing, but because you’re not able to impact people’s lives for the better.
So if you’ve been struggling, spinning your wheels, and maybe even procrastinating when it comes to getting your product or course out there because you think you need to learn more...
And you may not even be quite sure why it’s been so hard for you...
Well, I’m not either!
That’s why I created The Experience Formula.
Everything your customer will feel when you use the Experience Formula in your business is the EXACT OPPOSITE of the Downward Death Spiral... it’s what I call "Experience Escalation":
... propelling them towards finishing your program, getting the results they desired, and becoming raving fans who are hooked on achieving results through you!
And, the best part about the Experience Formula? Anyone can follow it to create an amazing product that gets results, even if you’re not a PhD or world-renowned expert in what you’re teaching (it’s great if you are!).
You don’t have to know everything or be perfect in order to be successful, as long as you tap into each one of these 10 Core Experiences so you can work with the natural chemistry of motivation.
I was so excited because everything about this felt good. I had so much fun thinking about how these experiences would create that unstoppable momentum for my customers and keep them engaged.
But now I needed to see if these ideas would actually work! I had to test it...
I have to confess, I was also a little bit nervous...
Because these ideas went against EVERYTHING I had ever been taught about creating info products.
I knew I had to give it a shot. My customers were counting on me, and I felt there had to be a better way.
I decided to start by running a small experiment to see if the Experience Formula would work in the real world, in my business, with my tribe.
What happened? The results completely blew our minds... proving that every theory I’d had was absolutely correct.
I broke ALL the rules of product creation that everyone else teaches and instead I used the 10 Core Experiences I had developed.
And in just this first test, we got 76% of customers, to engage and get results.
I knew I was onto something, and bit by bit, I started to share the 10 Core Experiences with people.
And they went CRAZY about the idea!
By this time, I no longer had ANY thoughts of quitting or giving up!
"My husband and I are dentists and before EPM, I was 7 months pregnant, so I'd stopped practicing clinically because I was too big and couldn’t really do it anymore. That’s when we decided to take our unique way of working with clients and see if we could teach other people how to do it.
We joined EPM and decided to give it everything we’ve got and see what happens. We LOVED working with Marisa and EPM. You don’t always get this much access to your coach. Being able to say “hey, I’m dealing with this,” or “what do you think about this?” was the biggest thing for our success.
By the end of EPM, we made $64,000. And a month later, we'd made a little over $100,000. We've now run two more classes on top of the first class bringing out entire income from the start of EPM to today, to $270,000!
We now have flexibility in our schedule that we never would have with a traditional brick and mortar dental practice. Which means we CAN take our kids to school and swim lessons, or take a walk in the middle of the day! In a couple of weeks we are going to London to film segments for our class. I mean, these are not normal things that dentists get to do!
If you know that you can show up for 10 weeks then you have everything in place -- with Marisa, with all the coaches -- to make this a reality. This could literally be the decision that changes your entire life."
Watch Davina's Story (Pops up a video on this page)
“I wrote the book “Enlightened Leadership” decades ago, sold 295,000 copies, and have developed leaders from 67 different countries. From all of my leadership development years, I knew that the EXPERIENCE you provide the client is critical. And that’s what appealed to me about Marisa and EPM.
The first whole half of the course was helping me get crystal clear about who my ideal client was, and what their needs and desires are. Within two weeks, I had closed $24,000 worth of business, out of that clarity and out of talking to the right people.
Marisa understands this deep transformational work that I’m doing. She also understands what it takes to be a successful entrepreneur, and what it takes to be successful online. That combination is not what I typically see out there in the Internet marketing world. Marisa gets it all, and that’s why it’s so powerful.
If you’ve got a pretty good idea of what your talent is -- how you’re going to make a difference in the world -- and there’s any question about who you should be working with, how to address them, and -- once you’ve marketed to them -- how to deliver the services in the more powerful ways, then you absolutely should work with Marisa and EPM.”
Watch Ed's Story (Pops up a video on this page)
“Before EPM I had a training business that was primarily training videos but it was just “blah.” 80% of my students did not make it through my training and I was looking for a way to get more students to complete the program.
I had just spent 18 months trying every training out there and I did not complete 90% of them. So I was skeptical. I did literally give Marisa my last $2,000 and cross my fingers.
Just 4 weeks into EPM, I signed my first client and that was $100,000 for 6 months. After EPM I was able to get that up to 1 year, which brought in another $150,000. So from zero to 6 months I made $250,000. I went from not making any money, to having clients that respect me and want to work with me.
Before EPM I was working 12 hours a day in a corporate job, I didn’t get to see my child, and my husband had to take him to all his soccer games and doctor’s appointments. Now I make my own calendar and we’re able to take vacations and go on long roadtrips, which we couldn’t do before.
EPM changed my life. It gives you everything you need -- from beginning to end -- to launch a product. It gives you tools you can apply as you’re learning so you can earn while you learn. To anyone considering joining EPM, I would say go for it!”
Watch Jennifer's Story (Pops up a video on this page)
No one had ever seen anything like this before, and the excitement around this idea was incredible. It felt like a breath of fresh air to so many students who were tired of not getting the results they wanted and deserved from “traditional info products.”
And it was a ray of hope to so many business owners who were looking for a better way to make an impact in their customers’ lives, get off the marketing treadmill, and grow their business. Who were tired of getting stuck with their products as I had gotten stuck. Feeling like they'd failed because they weren't getting the results and outcomes they wanted. And blaming themselves, instead of the delivery method.
That’s when I knew...
So I took my Experience Product approach and created a Masterclass environment to teach a select few people how to do what I'd done.
In 2017, when we relaunched the Experience Product Masterclass, we had 598 students enroll in the program in just 5 days. Out of the 500 students who joined us last year, 92% of them engaged in the program, 65% completed the full 10-week program, and 69% of those students made it to “mission accomplished” and actually earned $2,000 or more in 10-weeks or less. Astounding when you remember that only 3% of people ever make it through “traditional” information products.
And here’s something else: the Experience Formula guides you to create your program content in such a way that people don’t even need to make it through the entire program to get results. They start winning right away.
And those wins were HUGE - part of “finishing the course” was for them to create, market and sell the product they created, making at least $2,000 in 10 weeks or less.
We have over 600 pages of “mission accomplished” testimonials from students making over $2,000 before the course was finished even though most of them had never made a cent online prior to that point! And many made WAY more than just $2,000...
Compare that with most people who buy a course and never make a single dollar from it.
We’ve seen Experience Products® work in industry after industry, on every type and kind of product - from info products to online courses, from 1:Many group coaching programs to 1:1 coaching or consulting, and even service businesses.
My students have created Experience Products® and Services in dozens of markets, such as Reiki, Publishing, all kinds of Coaching and Consulting, Education, Careers, Online, Local & Traditional Marketing, Health & Wellness, Personal Productivity, Relationships, Spirituality, Sex, Art, Design, Finance, ESL, and Non-Profits, generating tens of thousands of customers and millions of dollars in sales.
And they work at every stage of business, from well-established businesses to people who don’t even have a business yet. We have over SIX HUNDRED pages of success stories from Experience Product Masterclass students who have used Experience Products® to transform their businesses... and their lives.
That’s because the Experience Formula is so powerful (and so universal), that if you follow it, and you’re willing to put in the work...
You WILL create a product that your customers will LOVE (and that stands out in a crowded market).
The results speak for themselves.
If you can get 50-92% of people to complete your course and take massive action... imagine the success stories you’ll be able to tell... imagine all the lives you’ll impact... and imagine the business you’ll be able to build.
Today, 7 years after founding Live Your Message, I love my business and I’m excited to wake up every single day and do what I do. We’ve been able to double our business almost every single year since we started, and this year we’re poised to make over $4 million while helping thousands of students live their message and be the superhero to their tribe.
“Three years of one expert after another -- all the famous names at $1,997 a pop. NONE of them had what I NEEDED to learn. I just became more frustrated, and that soon turned to anger because I felt ripped off by these so-called Gurus. I wasted 3 years and over $25,000!
Marisa was my last attempt! I gave EXPERIENCE PRODUCT MASTERCLASS a try and OMG... I am so glad I did! I cannot begin to tell you how truly amazing this course has been for me. It is EVERYTHING I ever wanted to know… and MORE! EPM leaves no stone unturned. All you need to know is in this course, plus the downloads are priceless.
I named my product with Marisa's formula, wrote copy as she instructed, planned my modules based upon her system and created an email sequence, too. I offered a Beta price to the first 25 participants and have 22 so far at $297 each! That's over $6,500! I can't believe that I made $6,534 and the real promotion hasn't even started. My goal is for 100!! I know that I will make it :)”
“I work with visionary thought leaders and changemakers, who are up to big stuff but hitting internally some of the last remnants of their “I can’t”, “I’m not” or “I won’t” mentalities. I help them work through these internal blocks so that they can once and for all become “possibility manifest.”
I made $8,000 during the 10 weeks of EPM and then a week or so following the end of the course, $4,000 more came in for a total of 12,000 from my product.
What’s so amazing for me about running a business, is that I get to see people being empowered. The change my clients are wanting, I see happening -- and more importantly THEY see happening. That gets me up in the morning and EPM really sparked me into being back in my business with two feet in a way that I hadn’t realized I had been slagging a little bit.”
Watch Michelle's Story (Pops up a video on this page)
Before EPM my biggest launch was under $20,000. I was scraping by from launch to launch. I was always rushed and in scarcity mode. After making just a few tweaks I learned from EPM we had our first $100,000 launch.
I removed unnecessary stress from my life, and healed from surgery in less than 2 weeks. Yesterday I bought a $1,600 bike. Before that I was riding a single speed bike with crappy back pedal brakes that I bought off craigslist. My wife and I have monthly vision meetings at Disneyland. :)
I've created more time freedom in my business. I have something that is duplicatable that I can scale and I'm able to reinvest big into my business this year and turn 2018 into a million dollar year.”
Create a powerful tidal wave of momentum and action that makes it possible for your customers to succeed more than they ever thought possible.
Stack the odds in your favor (and your customers’ favor) so that you can get 50-92% of your customers to complete your products, programs, or courses, get results and buy from you again and again...
Generate a “ripple effect” of growth in your business called the “Power of 1.1” where your customers start selling your products FOR you, that results in spending LESS time and money on the marketing treadmill and MORE time doing the things you love... So you’ll sell more while spending less to do so!
Become a Powerful Leader in your market as the vast majority of your students start seeing HUGE results from your products, programs, and courses, the word will quickly get out.
Enjoy repeat buyers, giving you more consistent, predictable revenue. They’ll become hooked on you and your products, wanting to buy more and more from you, creating what I call the Business Growth Trifecta of more people investing more money with you more often.
Start loving your business more and more because you’re having a bigger impact, with 50-92% of your students actually taking action and achieving results.
And we’ll be doing it together, with support, guidance and feedback every step of the way.
The Masterclass is an Experience Product® (of course).
Which means that you’re going to LEARN the Experience Formula... while EXPERIENCING it for yourself. (Which, as you now know, is the BEST way to learn!)
From the very first moment you join, you’ll be getting constant wins, building momentum, and you’ll know exactly what your Mission is and what you’re working toward.
And you’ll have the feedback, community and TONS of support to keep you powering through and getting results.
“I’m a health coach, fitness trainer and an author. I call myself a “joyful nourishment instigator,” meaning I help people get strong, lean, energized and resilient.
Before EPM, I was feeling gunshy about investing in another program, because of a past experience. But I signed up anyway and I’m SO glad I did. EPM really did deliver on the promise of “Design, Market and Deliver your first Experience Product in 10 weeks or less.” It’s incredible how much I was able to get done in those 10 weeks. The experiencification was working on me. I was kind of addicted to it, in a healthy way because it was this chewy, juicy way of working on your business.
I made about $2,500 on my first program so I made my investment back, and it went GREAT! It was really fun to deliver, people loved it! And now I have an evergreen bonus I can offer to my private coaching clients.
Anybody who’s considering EPM should totally do it. At the end of it you will find yourself with tangible pieces you can use in your business. So I think it’s a no brainer, just do it!”
Watch Robyn's Story (Pops up a video on this page)
“I’m an experienced consultant with 20 years worth of experience in face-to-face consulting. However, translating my consulting knowledge into an online product and program was an entirely new endeavor and felt I was stalled.
Probably the hardest point in EPM was the day I went live with my product launch. I opened up the sales page and the sales cart and wondered would anybody come? Would anybody look at what I’d prepared? Would anybody pull out their credit card and make a purchase?
At that point, Marisa reminded me that you have to push through the feeling of doubt and uncertainty, and just do the actions and trust the process. And it worked! On the first day of my launch I reached mission accomplished! And by the end of launch, I'd signed up an amazing 23 people, totaling $11,974 in sales. I never imagined I'd be so successful! Definitely worth the investment.
EPM has given me the ability to scale. There’s only so many hours in the week, so whilst consulting is great, to truly build something bigger and more sustainable.”
Watch Richard's Story (Pops up a video on this page)
I’m an artist and back in 1998, I felt inspired to start a painting business -- even though I had 5 kids at home. Around that time, I had two friends talking about Italy and how lovely it is. I never thought I would go to Italy but when I finally did fell in love with the Renaissance aspect of it all. But what I didn’t realize is that trip was the beginning of my own personal Renaissance.
Since then, I’ve been to Italy 17 times in 17 years! I started wanting to bring other women to Italy and allow them really connect with themselves, disconnect from life as usual, relax, get inspired and fulfill any missing pieces in their lives.
Because of the program I created in EPM, I was able to take two women to Italy with me, fulfilling my goal for the year. I have several more women signed up for the next retreat. My program is growing and if all goes well, I will start doing this twice a year!
Through EPM, I was able to establish myself as an authority, even though this was the first time I had done something like this. If you have an idea -- something that you want to do -- you should do EPM. It makes all the difference.”
Watch Jeannine's Story (Pops up a video on this page)
In Module 1, we’ll focus on:
Once you choose the type of product you want to create... it doesn’t matter how good your product is if you can’t get people to buy! That’s why we start with creating the strongest marketing message and positioning possible before you even create your product.
In other words, how can you make your product irresistible so people can’t help but say yes?
In this Module, we’ll work to:
This Module is centered around the anti-perfectionist “Earn While You Learn” method of product creation... so you don’t have to create a lot of videos, PDFs, and other assets right off the bat (unless you want to).
In this Module:
This is when you rock out your first Experience Marketing campaign designed to fill your Experience Product, Program, Course or 1-on-1 coaching, consulting or service offer.
In this Module, we’ll cover:
In this Module, we’ll cover:
You’ll have someone to answer your questions LIVE 3 times a week throughout the program, which means that you’re never left stuck and frustrated if you hit an obstacle or need clarification on something... and you don’t have to lose momentum.
NOTE: Don’t get overwhelmed! You don’t have to attend EVERYTHING live, in fact, I strongly recommend you don’t. You can work at your own pace. But we’ve put this coaching schedule into place so you can know that you’ll have access to help and support WHENEVER you need it.
And, just in case all of that’s not enough support, you’ll have unlimited 1-on-1 email access to your dedicated Experience Product Success Coach, a true professional who not only knows the Experience Formula inside and out, but also knows YOUR business, at any time throughout the course!
“The morning after I joined I woke up to a world of support. There were people in the Facebook group writing every minute with ideas, questions, and feedback for ME. There was a coach assigned to me that I could ask any question I had. And then there was Marisa, who is phenomenally talented in what she offers. Plus we got the bonus of Murray who helps with all things copywriting and tech. I still can't really believe just how much support and information I've had in this program and how much I'll continue to have access to going forward, with the Facebook group and the ability to watch all the trainings and Q & A again and again.”
"The support is great... where else do you get all of this information, as well as your own personal coach??? There was technical support, moral support, and new-found friend support from the other EPMers on our Facebook group.
What a great group! We helped each other through thick and thin, creating our product, asking questions... it really made me understand how to present MY course and the importance of group support.”
“Not only did I reach Mission Accomplished ($6,235 so far)...
But I did it with ease and without building a website, sales page or anything fancy or technical at all) but my coach Christine was responsible for giving me an extra $10,000 idea!”
“In other programs, my experience has been that people have good intentions and talk about helping each other but don't follow through.
EPM is a true community. This is the first group I have belonged to that demonstrated the authentic desire to actually help each other. Not just making idle suggestions, but providing (or arranging to provide) valuable services to help others achieve success.”
Yep - by the end of this course you not only will have learned how, but you’ll have actually created AND SOLD at least $2,000 worth of your product or service!
And of course, I’m going to show you exactly how to make that happen, step-by-step, so that by the end of this course you’ll have made back every cent you’ve invested in this product - essentially making this product FREE!
In fact, I’m so confident that the system I’ll be showing you will work, that I’m legally guaranteeing your success.
We guarantee that you will make at least $2,000 from your Experience Product in the 10 weeks of the program, or I'll personally send you a check for the difference -- up to $2,000. That means I’m personally guaranteeing your success. And it means that you risk absolutely nothing by joining the Experience Product Masterclass, because by the end of the course you will have earned back more than the cost of the program, and if you don’t, we pay you!
To qualify for the guarantee, you’ll just need to do these 3 things:
Follow the simple step-by-step instructions I'll give you, do the assignments and put EPM into action
Use the coaching, support and the resources that are available to you
Keep your weekly milestone doc up-to-date
Then by the end of the 10 week program you’ll either have earned at least $2,000 (likely way more than that) or I’ll make up the difference out of my own pocket. Read the full details of the guarantee here.
You’ve heard others give the tired old line of “I only succeed when you succeed.” With this guarantee, I’ve taken my commitment to your success one step further.
Not only do I only succeed when you succeed, but if you FAIL, it costs me money.
In other words, I've built in a HUGE incentive for me and my team to do absolutely EVERYTHING we can to help you succeed. All the way to Mission Accomplished!
Don’t you wish everyone was like that?
Everyone is starting from a different place. To some folks, $2,000 is a drop in the bucket. And for others, it would be life-changing.
Wherever you're starting from, just remember that $2,000 is a baseline minimum goal for the 10-weeks of the program.
If you're at an earlier stage, then I encourage you to aim for that. But if you're further along, then I encourage you to set higher target and stretch goals for yourself in this program and beyond.
Many participants made more than $2,000 and even doubled or tripled their revenue by applying the principles I’ll teach you in the Masterclass.
My wife and I are dentists, but we’ve taken a different approach to dentistry than anyone else in the market. We have a concierge practice where we fly clients in -- from out of state as well as here, in state -- and we focus entirely on them and their care.
My favorite thing about EPM is that it works, it just flat out works. Within that 8-week period we made $64,000 and at the end of that launch -- so outside the 8 weeks -- we made a little over $100,000. We have built 3 companies since the start of EPM 8 months ago -- each of them successful -- and our total income from the start of EPM to today is $270,000.
We have achieved income and time in our lives that we didn’t think were possible. In a couple of weeks we are going to London to film segments for our class. Our latest class has had applications from literally all over the world.
In a really short amount of time, we were able to create a business, we were able to generate sales and we were able to scale that business. It’s been a rush! Our lives are totally different than they were 8 months ago thanks to EPM."
Watch Galen's Story (Pops up a video on this page)
"I was laid off from my 9 to 5 job last September with no intention of ever going back to a regular "corporate" job again. However, I wasn't sure what I was going to do in place of that. When I saw a webinar for Experience Product Masterclass, I was intrigued. I signed up on the very last day!
EPM has changed my life. I found new confidence in myself and my abilities. I'm not only creating a class that has a small tribe waiting for me to launch, I have a BUSINESS! In the past 10 weeks, my confidence level has gone through the roof because I CAN DO THIS! I can build a business, I can create courses that will help people, I can market without feeling sleazy because people want to hear my message.
It was an empowering 10 weeks AND I’ve made $2,065 in the process! I'm in control of my life, I'm confident and happy and I owe it all to Marisa and EPM!!!”
“EPM has been the single most engaging educational event I have ever experienced in my life. Marisa over delivered on the knowledge and information she so generously shared with us.
The results for me have been nothing short of amazing. Even though I haven't started my marketing yet, five couples have committed to my upcoming offering. I reached my minimum goal and surpassed it with $2,485! Yea! I am so excited to see how just one marketing campaign generated my five couples without even implementing two other marketing campaigns Marisa taught us.
Bottom line… I am absolutely thrilled that I participated in the Experience Product Masterclass. Most definitely, this has been one of those life altering experiences which bless our path from time to time…
Yes, I will be able to assist others who are attracted to my work and yes, I will generate substantial prosperity because of what I’ve learned from Marisa, however you cannot put a price on the level of Truth, Sincerity and Service that is transmitted through Marisa, Murray and the team.”
"We had Marisa speak about Experience Products at our recent event and she blew everyone away. Not only was my tribe taking furious notes, I was taking notes. Marisa is not only a great speaker, her content and style of training is unique, powerful and gets you moving. She created an experience with video, props and exercises that got our tribe super engaged, and had major breakthroughs."
"I spoke at Marisa's Message to Money Live event and was amazed by the experience she created for her tribe. She literally pulled together a room of superstars. They walked in on Friday with the usual fears and doubts, and they walked out on Sunday being able to clearly articulate their message and speak it to a room. Rarely have I seen this level of real transformation at a business event."
"Marisa is one of the smartest people I know in the online marketing world. But even more important, her company is doing work that is making a measurable impact on millions of people. I'm already a client of hers, but my company plans to double down on the Experience Product methodology. It's that big of an opportunity."
"Marisa gave a live presentation on Experience Products to my team, and they LOVED it! We're definitely going to be applying what Marisa teaches in our business. I believe that Marisa's work is going to be setting the trend for our entire industry. People don't just want more information, they want experiences!"
BILL BAREN COACHING
The single MOST important step in creating any course is to clearly identify exactly who should buy it before you do anything else. That niche must be passionate about getting their problem solved, willing and able to spend money to solve it, big enough that your business can be profitable, and easily reachable through marketing.
This bonus shows you exactly how to pick the perfect niche for you, and know, in advance, just how large, profitable, and responsive a particular niche will be.
And, since you’ll be doing this right out of the gate, everything you do from that point on, problem identification, product creation, marketing and product delivery will be laser-targeted at that niche and its needs, causing them to flock to you and your product.
Whether you don’t have a clear idea or you have TOO MANY ideas and passions, this bonus will lead you step-by-step through the process of choosing THE right niche for you and your market right now so that you can get started creating your Experience Product.
Having the right niche is the difference between struggling for years and getting nowhere, and stepping onto the elevator to success. This bonus will be available for you as soon as you invest in the course so I recommend starting here.
Getting ninja at one-on-one selling is the fastest and easiest way to hit mission accomplished thanks to the CRITICAL real-world feedback you'll receive on what people really think of your Experience Product.
This 3-module crash course will transform you into a selling ninja, without feeling "salesy", pushy or slimy in any way.
Imagine your sales conversations as positive experiences where your prospects feel like they got the better end of the bargain, and are excited to give you their credit card.
This bonus course will guide you step-by-step through your enrollment conversations, with everything you need to get prospective clients to say YES!
How to Name Anything Guide -- Learn how to quickly create a captivating name for any of your programs, trainings and online courses.
Ultimate Visual Product Branding Guide -- Everything you need to make sure your products look and feel completely pro.
Royalty-Free Font Palette Bundle -- Stand out online with pro-level fonts that authentically express your style.
Free 12-month business account with Heroic -- Once you create your Experience Product, you will want to share your product online. You’re getting a website builder we’ve personally invested in that brings you agency-level design and massive conversion so you can have a site you’re proud of (and that makes you money, too).
3-hour Get-Your-Site-Done Workshop -- We’ve reserved an exclusive seat for you at our workshop (hosted by me and my business partner Murray) so you can rest assured that you'll be able to quickly build any web pages you need to grow your business and sell your products.
Free PLR.me Account -- Get done-for-you ebooks, slide decks, articles, graphics, lead magnets, worksheets, checklists, emails, and more, on almost any subject, professionally written by a US or Canadian writer that you can take and use "as is", or make as many changes or updates as you wish.
3-month Thinkific Business Account -- Thinkific membership sites come complete with gamification, progress tracking, student engagement tools, and everything you need to create and sell an amazing experience for your students.
Apply to get deep coaching from me on your offer, your marketing, or anything else Experience Product® related that you’d like to get my strategic brain to focus on.
I bill my time out at $2,000 an hour because I get such effective results for my clients, sometimes in just minutes. I’ve been known to solve my clients’ entire business problems, create sexy product hooks, rename their business, structure their entire product offerings, funnels, and revolutionize their bottom line, all in a single call.
Launching your profitable Experience Product will be only the beginning of what’s possible in your business.
Message to Money Live picks up where EPM stops, and we’ll spend 3 days together working on your entire online business. You'll be joining me here in sunny Los Angeles, where together we'll identify and craft your personal marketing message, create an entire experience product suite that has people wanting more, and the business and marketing plans to make it happen.
If you think working with me in EPM will be powerful, just wait until you see what you’ll take away after getting into a room with me to work on your business for 3 solid days!
Your voice is one of the most powerful tools that you have... and it’s time to learn how to speak out! That’s why I’ve put together a super trio of trainings that includes my Captive Audience Campaign, my Reverse Webinar Campaign and Don Crowther’s How to Sell Using Webinars.
You’ll have everything you need to create and deliver an incredible live talk or webinar to get people into your program, without ever feeling pushy or salesy... and, when you combine this bonus with Sales for Superheroes, you’ll be an unstoppable selling machine, in a way that feels completely natural and easy.
We’ve officially trademarked the term “Experience Product”® with the US Patent and Trademark Office. There’s such a buzz around Experience Products® nowadays that we’ve already seen lots of copycats spring up to try to meet the huge new demand for Experience Products® in the marketplace.
But if they haven’t been through the Experience Product Masterclass, then the odds are strong that they’re not selling a real Experience Product® that their customers can count on to support their success.
That’s why I’m granting you a lifetime, irrevocable license to use the Experience Product® trademark when describing your products. The fee to license a trademark like this has been estimated at $1,000 per year, but as an Experience Product Masterclass graduate, you’ll have a lifetime license, and we’ll actually send you a physical license in the mail that says just that.
Bonus #1: Niche Down, Profits Up ($497 Value)
Bonus #2: “Sales for Superheroes” ($997 Value)
Bonus #3: The EPM Marketing & Tech Pack ($2,056 Value)
Bonus #4: Two 3-Hour Laser Coachathons with Marisa ($4,500 Value)
Bonus #5: One Complimentary Ticket to Message to Money LIVE ($997 Value)
Lifetime license to use the Experience Product trademark ($1,000/year)
MISSION ACCOMPLISHED BONUS:
SPEAK! How to Use Talks & Webinars to Grow Your Business ($997/year)
PLUS ADDITIONAL INSTALLMENTS OF $297 (OR 1 PAYMENT OF $1,997)
"I wanted to use my marketing skills to help entrepreneurs and startups develop their business in a soulful and meaningful way.
I knew EPM was the thing I was waiting for. EPM was more than just a course on how to create courses, it was a course on how to do business. You learn so much about yourself, about your own business, and how to do things in a way that impacts other people’s lives.
Before EPM I was making enough money to support my family but basically that was it. After EPM and changing the way I did business, I’ve almost doubled my income month to month.
The real impact in my business after EPM is that, not only that I’m making more money, but that I’m helping my clients in a better way. And they actually love me!"
Watch Vanessa's Story (Pops up a video on this page)
“A few weeks before this program started I set my intent that I would like to take my business to the next level. I've already written 3 best selling books, online programs and sold beautiful feng shui paintings to start up businesses. But something was missing, because I felt that I would like to work on a more personal and intense level.
After 10 weeks in EPM I can say WOW BAM AMAZING! I made more than €20.000 ($23,125) in exactly 8.5 weeks (and the campaign is not over yet!)
But even more importantly, I now I have a more profound basis to create programs that transform my already great customers into the best I could ever imagine!”
"For over 10 years I've been serving church leaders in creating cultures of generosity. I've done big events & sold tons of resources. I also developed a successful 1:1 coaching model.
Although I was seeing good fruit from coaching I couldn't see a way to scale all the learnings to thousands of churches IN THE RIGHT WAY. If I wrote a book I didn't' feel like leaders could execute what needed to be done. Same for big inspirational events without backend help.
EPM has solved this problem for me! With the team's help I put together The 5 Generosity Seasons Masterclass and have rolled it out in my first city, soon to be 3 more in the next 90 days. We saw a 50% conversion rate in our first city (making $23,000) and I am projecting $50,000 in revenue across all 4 cities within the next 4 months. And these are my four beta groups where we will learn together!"
"I came to EPM with an established business in place that was operating manually in a technological world. I had taught my program successfully off line for about 17 years. Entering the online world with my business was difficult and challenging because I didn’t understand the language or the process.
I was overwhelmed with all the shiny tools and programs you need for your online business. This had been a money drainer for me in the past that caused me to be more suspicious of online programs and products that had good sales hype but didn’t produce stated results.
Joining EPM was the best business decision I have made. Before EPM I did not have a system or a marketing plan, which had been holding me back and stopping my success for years. I started with a skeleton business framework and EPM put the skin on my business by giving me a workable system with resources, a promotion and marketing strategy I can identify with and feel good about, and the knowledge to price my programs to create a “win-win” opportunity for everyone. Plus I made $2,955!"
Once you complete your registration you'll get instant access to your very first training video, right there on the confirmation page. No need to dig through emails or log-onto membership sites, my goal is to get you into action from Moment 1 of Day 1.
You're going to get your first win within minutes of clicking the Get Started button... and my goal is to build you up over the next 10 weeks to Unstoppable Momentum.
Your mission, should you choose to accept it, is to design, market and make $2,000 or a whole lot more from an Experience Product® in 10-weeks or less, so you can get off the marketing treadmill, make more sales, and have more impact.
In just 10 weeks from now you're going to look back and realize you've created your Experience Product®: a lucrative product designed to be effective, fun and engaging for your customers that was actually easier than you ever imagined to create, market and sell.
AND, you’ll have at least $2,000 (likely far more) in your bank account from the initial sales of your Experience Product...
Plus the knowledge that you can repeat the process, over and over again, anytime you want, for the rest of your life!
Module 1: Your Light Bulb Moment
Module 2: Nailing Your Offer
Module 3: Crafting the Perfect Experience
Module 4: Experience Marketing Essentials
Module 5: Deliver the WOW
Ten 90-minute Live Group Laser Coaching Calls with Me Personally ($7,500 Value)
Ten 90-minute Implementation Calls with Don “Get-it-Done” Crowther ($5,000 Value)
Access to your own Experience Product Success Coach, including unlimited email access, milestone reviews, and ten 90-minute “open office” calls ($5,000 Value)
All that adds up to a massive 45 hours of live group coaching support. Take as much or as little as you need!
Bonus #1: Niche Down, Profits Up ($497 Value)
Bonus #2: “Sales for Superheroes” ($997 Value)
Bonus #3: The EPM Marketing & Tech Pack ($2,056 Value)
Bonus #4: Two 3-Hour Laser Coachathons with Marisa ($4,500 Value)
Bonus #5: One Complimentary Ticket to Message to Money LIVE ($997 Value)
Lifetime license to use the Experience Product trademark ($1,000/year Value)
MISSION ACCOMPLISHED BONUS:
SPEAK! How to Use Talks & Webinars to Grow Your Business ($997 Value)
PLUS ADDITIONAL INSTALLMENTS OF $297 (OR 1 PAYMENT OF $1,997)
"My offline businesses were doing ok, but I recognised the biggest opportunity was online. I spent almost 5 years and $100k in other programs, airfare, accommodation and opportunity costs. With no online business to show for it.
EPM allowed me to string everything I had done together into one continuous piece. From the types of bonus, to the campaigns, to the nuances of the communication - it all came together.
During EPM, I sold 3 units at $997 with the ChatterBox Campaign. I am gearing up for launches throughout the year and I have so many more events lined up now that the structure is in place.
I have the front-end funnel for all my high ticket back-end products. Finally, after 5 years and almost $100K later, I have a plan, a schedule and a system. The end of madness. I have my life back.
Thanks to Marisa, the LYM team and my coach Devin, my team and I have a one year plan that we can follow and stick to. We can create endless iterations of this plan to grow my online business the same way I grew my offline business, only much faster."
"Since 2004 I had dreamed of having an online program. My journals and my computer are filled with half finished ideas. I was floundering as I wasn't sure which was the first step to take. I had bought other programs to grow my list, create a membership site and to make a course, but I never finished any of them and they didn't get me close to finishing a program, let alone marketing or delivering it successfully.
EPM has given me my first perfectly imperfect program. It has given me a process to follow but more importantly, the confidence in myself to say I've done it. This is my first of many. I feel successful and doing EPM has been a defining moment for me
I have 8 people in my program and I earned $4,135. Not bad! And I didn't even have a sales page. I feel so confident now I can do it again. I feel like I am finally in the game rather than dithering around on the side lines."
"I’d been in business for about 3 years already before I started doing EPM. I had a product-based business and it was really hard going. I wasn’t making ends meet and I was really struggling.
I’d invested a lot of time and money into other courses and coaching and it hadn’t gotten me anywhere. I was almost thinking, “Should I stop doing this and go get a job?” A friend showed me EPM, but I had hardly any savings left so I was really worried about joining the course. But I liked the fact that I was going to make back the money that I had invested by the end of it.
EPM was brilliant as soon as it began. Marisa has this amazing training right at the beginning that helps you figure out what product you should create. I’m a creative and I have loads of ideas, so it was hard to choose which product to do or which area to focus on. I picked the perfect thing and that changed everything for me.
I had 5 people sign up for the product I created during EPM, so I made $3,000 during the 10 weeks. Since then, I have been doing minimal marketing -- since I have such an amazing product -- and I’ve earned $16,000. I’ve been featured on podcasts, I’ve been interviewed by people. I now have a business that is functioning, that is earning money and that I have the potential to do amazing things with. EPM has changed my life so much.
EPM gives you so much more than you think it’s going to give you. It teaches you what to do, how to do it to a really high standard and it teaches you how to function in your business and what to focus on. If you want to create an online product that people are going to really enjoy and that’s going to be one of the best out there, then there’s no other choice really. EPM is hand’s down the best course I’ve ever done.”
Watch Kat's Story (Pops up a video on this page)
So right now, you have a choice. You can keep on creating and delivering products the “old” way, and risk dooming your customers to the Downward Death Spiral of too much boring information...
Or you can use the Experience Formula to build a business that generates huge results for your customers... and leverage the Power of 1.1 to consistently grow your business without spending all your time and money on the marketing treadmill...
Giving you a HUGE advantage over your competition and allowing you to enjoy the success of having a business that you love.
By joining us in the Experience Product Masterclass, you’re making the decision to invest in your business and you’re making a commitment to your success...
And remember, with our incredible $2,000 No Risk Guarantee, you won’t be risking a penny.
But you do have to grab your spot before registration closes because we’re about to close the doors and get started.