Experience Product Masterclass 2021
Terms and Conditions of Purchase
We guarantee your success in making your investment back within the duration of the Program when you follow our process and put in the work.
The Make Your Money Back Guarantee is designed to give you the safety net you need to go all in and take big action over the 12-weeks of the program, knowing you'll make your money back one way or the other.
We are confident that you will make at least your investment back (or more) from your Experience Product® during the duration of the Program, or we will PayPal you the difference -- up to your investment.
That means we personally guarantee your success in the Program.
It also means that there’s no financial risk in joining the Experience Product Masterclass, because by the end of the course you will have earned back the cost of the Program. And if you don’t, we’ll pay you!
To qualify, you will need to provide the following things:
- Sign our guarantee by 11:59pm PT on November 5 2021 (located on the homepage of the EPM Membership Site)
- Follow the Program’s simple step-by-step instructions and put EPM into action
- Use the support and the resources that are available to you
Please review the guidelines below to make sure you meet our submission criteria.
Who can submit a guarantee claim?
To be eligible for the Make Your Money Back Guarantee your account must be in good standing and all payments up to date as of February 1, 2022.
You can submit a Guarantee claim if you’ve done the following:
1) Completed All Videos and Associated Actions in the MVP Track (Modules 1-3)
To show that you've completed all videos and associated actions you must have checked off boxes for the MVP Track on the membership site by the official end of the Program at 11:59pm PT on January 31, 2022. In addition to checking off the boxes you must submit your completed Blueprints for Module 1 (Your Profitable Product Idea Blueprint), Module 2 (Your Idea to Market Blueprint) and Module 3 (Your MVP Launch Blueprint) using the method outlined below by 11:59pm PT on January 31, 2022.
We drop new videos and worksheets twice a week on Mondays and Thursdays. This gives you time to watch the videos and take action before receiving new sessions, because EPM isn't just a training program, it's an implementation program. So you're not just watching videos, you're taking action to design, launch and profit from your very own Experience Product during our time together.
We know from experience -- supporting thousands of students through this process -- what to give you, when, to give you the highest likelihood of success.
So trust the process and know that everything is designed for a reason.
As a wise woman once said, "I'd rather be rich and curious than broke and skeptical."
EPM can be done in as little as an hour a day or you can choose to make this your full-time commitment, depending on the scope of the product you choose to design and launch. If you have the minimum amount of time available, you will need to work with your Experience Product Success Coach to choose a Product Type you can launch in the time you have available.
2) Attended at least 8 Weekly Coaching Pod Calls
You'll receive 10 Weekly Coaching Pod Calls offered in EPM. Since we have students participating in EPM from around the world, we offer 7 Weekly Coaching Pod call times to choose from to accomodate all schedules and time zones. We know that getting the right support and guidance throughout the EPM process, will set you up to earn your investment back, so you're required to attend at least 8 of these 10 Sessions to maintain eligibility for the Guarantee. We take attendance 10 minutes into each call.
3) Participated in the Weekly Coaching Pod Calls by Asking at Least 2 Questions During The Program
Help us, help you :) Since we can only support you if you speak up, we ask that you ask a minimum of 2 questions on your Weekly Coaching Pod Calls during the Program (of course, you're welcome to ask more!). Questions need to be relevant to the training and your progress in the Program.
4) Finished All Program Milestones in the MVP Track on Time
We’ve carefully designed your Experience Product Flight Plan so your progress is reviewed at key decision points in the process. This will help you stay on track and give you the confidence to know that you're making the right decisions at the right times. To be eligible for the Make Your Money Back Guarantee, you must have submitted at least a first draft of each of your MVP Track Milestones by the Milestone Due Dates following the instructions below.
These are the essential Milestones you need to complete the MVP Track and be eligible for the Guarantee:
|1. Mega Niche||M1V04 - The 20 Most Profitable Meha-Niches||Monday November 8, 2021|
|2. Micro-Niche Topic & Core Solution||M1V05 - From Mega-Niche to Micro-Niche||Monday November 8, 2021|
|3. Audience Statement||M1V06 - Who Before How||Thursday November 11, 2021|
|4. Experience Product Type||M1V08 - Right Product, Right Market, Right Time||Thursday November 11, 2021|
|5. 3 Credibility Boosters & Statements||M2V03 - I’m Your Guy or Gal||Monday November 15, 2021|
|6. Blockbuster Product Name||M2V05 - The Art of Naming||Thursday November 18, 2021|
|7. Mission Possible Statement & Future Self Vision||M2V06 - Future Self Vision||Thursday November 18, 2021|
|8. Bird’s Eye View||M2V08 - Homing in on the How||Monday November 29, 2021|
|9. MVP Pricing||M2V10 - Experience Pricing||Thursday December 2nd, 2021|
|10. Module & Session Names||M3V02 - Anatomy of an Experience Product, Part 1||Monday, December 6, 2021|
|11. Product Duration||M3V04 - The Clock Is Ticking||Thursday December 9, 2021|
|12. Product Deliverables||M3V05 - What’s in the Box?||Thursday December 9, 2021|
|13. Feature & Benefit Statements||M3V06 - The Big Reveal||Thursday December 9, 2021|
|14. Onboarding Sequence||M3V07 - I’m Glad You’re Here||Monday December 13, 2021|
|15. MVP Launch Plan||M3V09 - Ready Set Launch||Monday December 13, 2021|
|16. Chatterbox Plan||M3V11 - Sealing the Deal||Thursday December 16, 2021|
You submit Milestones to your Experience Product Success Coach by adding them to your personal, private and collaborative Milestone Tracking Doc (on Google Drive), then tagging your coach at their dedicated Live Your Message email address (following the instructions at the top of your GoogleDoc), to let them know there's something to review.
Your coach will review your Milestone within 48 hours during the week (72 hours during weekends) and either approve it with a thumbs up emoji or comment with suggested changes. If you don’t receive an approval, you have 24 hours to make the requested changes and update your coach by tagging them in your GoogleDoc again. Then the process will repeat itself until you get that thumbs up emoji.
Some of the bigger Milestones (such as your Mission Possible Statement & Future Self Vision), may take several rounds back and forth with your Coach to complete. But going through this process with your Coach will set you up for success when you launch your product.
Few (if any) programs at this price point offer the level of support and guidance we provide in EPM and we want to make sure you make the most of it.
Please note: You must use the Experience Product Masterclass Milestone Tracking Doc provided. You are not permitted to create your own.
5) Had Enough Enrollment Conversations to Make Your Money Back
After mentoring over 10,000+ entrepreneurs in 7 years, I can tell you that you can’t actually get to where you REALLY want to go in your business without actually TALKING to your ideal customers -- the people you’d most love to serve -- to find out what their pain points are, what they really need help with and what they’re actually willing to pay you for!
That’s why it’s so important for you to have enrollment conversations with at least 30 people (potentially more) to make sure you reach Mission Accomplished in the program, which is 3 sales or earning your investment back. Please see Table 1 - # of Enrollment Conversations Needed to Make Your Money Back below to determine the exact number.
You will also need to document your enrollment conversations using the process outlined below in the Addendum: Submitting Proof of Your Enrollment Conversations.
6) Coachable, Respectful & Showed a Willingness to Take Action
To get the most out of the Experience Product Masterclass and to Make Your Money Back, it's critical that you exhibit a coachable attitude and a willingness to take action.
If you’re not clear, don’t understand, or disagree with the coaching you receive, you are responsible for letting your Experience Product Success Coach know so you can work together to find a solution that works for you, the market and your business.
We’re here to help you cross the finish line and confidently click the Mission Accomplished button, but we can’t do that if you refuse or ignore our coaching or if you’re unable or unwilling to take action on the Program or the Coaching. If you repeatedly refuse or ignore our coaching, you’ll no longer be eligible for the guarantee.
If you can confidently answer “YES!” to all of the above, then we got you covered :)
To claim the Make Your Money Back Guarantee, we ask that you do or submit the following by our Guarantee Deadline:
- Watch all videos and complete all actions in the MVP Track in the EPM Flight Deck (aka membership site).
- Complete your MVP Track Milestones on your Milestone Tracking doc following the instructions above.
- Complete your 3 end of module Blueprints and your MVP Launch Plan.
- Keep your shared Google Prospect Tracking Doc up-to-date showing that you've completed enough enrollment conversations to make your money back, plus additional (see Addendum below)
We are so certain that if you take each and every one of these actions, you will be successful -- that’s why we’re taking the risk so you don’t have to worry!
Submitting Your Documentation
- All documentation must be submitted using this form here no later than 11:59pm PT on January 31, 2022
- If you have any questions about this process please contact email@example.com
Here’s what happens once your claim is submitted:
Once you’ve submitted your claim we will review it within 30 days and let you know via email if your claim has been approved or if we need any additional documentation. Once approved, you will receive notice via email and payment directly to your PayPal account within 5 business days.
We’re confident that if you follow through on every step of this process, you’ll succeed.
But if you don’t get results for some reason, just show us you put in all the effort and we’ll give you up to $2,000 back.
Either way you win :)
Our amazing support team is here to answer any of your questions, concerns or tech hiccups. Simply email us at Support@LiveYourMessage.com. We also give out free hugs and virtual high-fives whenever you need them.Whatever you need, we’ve got your back!
And not just us, the entire Experience Product Masterclass Community is here for you over on our EPM FB Group: https://www.facebook.com/groups/epm2021/
Addendum 1: Submitting Proof of Your Enrollment Conversations
Part I: Sales Math
All the best entrepreneurs know that reaching your sales goals comes down to "hitting your numbers." And our goal in EPM for your MVP Launch is to help you get at least 3 sales or make your investment back.
So what does that actually look like?
You can, conservatively, expect at least 1 in 10 of your enrollment conversations to become a customer. That’s a conversion rate of 10%.
And while you may find you get MUCH better results than that, if this is a new skill for you and a new product -- it’s much better to start on the low side.
You may turn out to be a sales natural and you get much higher conversion rates than 10% once you get someone into a conversation, and that’s AWESOME. But it's important that you're not setting yourself up for disappointment, or not scheduling enough enrollment conversations, because you’ve overestimated your conversion rate.
I always recommend you underestimate versus overestimate your possible conversions because that comes with a built-in failsafe, and if you do better than 10%, you'll get even more sales.
Keep in mind that you may need to have 5 casual "Chats" or Chatterbox Interactions to book one enrollment conversation where you can make an offer.
Table 1: # of Enrollment Conversations Needed to Make Your Money Back
|Price Point||# of Sales to make $2000||# of Enrollment Conversations (10 x # Sales)||# of Chats (5 x # Conversations)|
Part II: Documenting Your Campaigns
Our goal is for you to become wildly successful. To be able to do that, you will need to make an offer to enough people using all of the tools we’ve provided to you. As you can see from the table above, you need to sell fewer of your product(s) at higher price points. Please keep this in mind when choosing your product type, price point, and MVP Launch strategy.
In order to reach Mission Accomplished, it’s essential that you make your offer (# of enrollment conversations) to enough people to make your investment back (see the table above) based on a 10% conversion rate.
We ask that you document your enrollment conversations in the following way in order to claim the Guarantee.
This will also help you create a valuable habit that will support your success an an entrepreneur -- both now and in the future -- because, as management thinker Peter Drucker famously said, "You can't manage what you don't measure."
You will need to provide the following documentation and proof of your enrollment conversations to claim the Make Your Money Back Guarantee:
- Overview of session offer and links to offer if online or on social media (or screenshot).
- List of names of people that signed up for a session. List of who participated in a session (date and time of session) and why they did or did not make a purchase using our Prospect Tracking Doc.
- Recording of you making the offer to at least 3 prospects. You can use a phone app like TapeACall or recording made on Zoom or other technology. (Please note that you need to ask permission to record these calls -- Live Your Message will be held harmless should you record any of your calls without the participant’s approval).
- Screenshot of PayPal or other merchant account during the entire time period of your promotion.
Since following through on every step of the process is what will make you successful, it’s important that you don’t skip any steps.
Our goal is to support you in crossing the finish line and making it all the way to Mission Accomplished.
Important: While we believe that the principles taught in this Program can be used in any industry, it is the responsibility of the student to know and understand the regulations governing their industry and how they may affect the application of the Experience Product Masterclass.
Neither Live Your Message nor any of its affiliates, partners, or employees are able to give legal advice about whether this Program will apply to your industry. Because of our financial investment in each student, we are unable to offer any refunds or guarantees if, after purchase, you are unable to use the Experience Product Masterclass Program in your industry.
Additional Terms: You are not eligible for the Make Your Money Back Guarantee if you received the Experience Product Masterclass as a bonus, as part of another package, at a discount, as a partner, affiliate, or team member, or if you received this Program in any other way besides purchasing it for the full price from Live Your Message.
Under this Guarantee you are only eligible to receive back the amount which you paid in legal currency to purchase this Program. If you are paying with a payment plan, you are only eligible to receive back the amount you have paid into the Program less finance fees. The maximum amount you can claim or receive under this guarantee is $2,000. You must be in good standing with your payments in order to be eligible for the guarantee.
This Guarantee is non-transferrable and can only be claimed by the original purchaser on file.
Addendum 2: Other Terms & Conditions
Honoring an Environment of Respect
Live Your Message is committed to providing a coaching and learning environment free of harassment, discrimination, and disrespect. We expect all participants to behave in a respectful manner, and not disrupt the experience of others.
Participants may not show any nudity or explicit images of themselves or others during any Program interactions, whether accidentally or intentionally.
Live Your Message reserves the right, at its sole discretion, to limit, suspend or terminate your participation in the Program -- without offering any kind of refund -- if you violate any part of this policy.
Graduation & Mission Accomplished Bonuses
To receive your Graduation bonuses: you must complete all of the actions from the MVP Track and submit your Graduation Story by 11:59pm PT on January 31, 2022. To submit your story click the “I’m Graduating” button in the email we send you and you will be redirected to the story submission page.
To receive your Mission Accomplished bonuses: you must click the “Mission Accomplished” button in the email we send you and submit your Mission Accomplished story, sharing how you launched your Experience Product during the Program. All stories must be submitted by 11:59pm PT on January 31, 2022. If you’ve hit Mission Accomplished, you do not also need to submit a Graduation Story to claim your Graduation bonuses.
Note: By submitting your story on the Mission Accomplished or Graduation pages you give Live Your Message permission to use your submissions in future promotional materials both in full and in part, along with your name and likeness.
Experience Product Trademark
When you complete all of the actions in the MVP track Experience Product Masterclass within the course period and submit your story, you will receive a lifetime, irrevocable license to use the Experience Product trademark ($1,000/year) in the manner specified below. Simply complete the MVP Track trainings and actions and submit your story on either the Graduation or Mission Accomplished page by January 31, 2022.
We’ve officially trademarked the term “Experience Product”® with the US Patent and Trademark Office. The fee to license a trademark like this is estimated at $1,000 per year, but as an EPM graduate, you’ll have a lifetime license, and we’ll send you a digital copy of your Experience Product Certificate when you submit your Graduation story and a physical copy in the mail when you submit Mission Accomplished story.
You can use this license to describe your product, program, course or service as an Experience Product®, but you are not allowed to use this license to create a training program or other materials around how to design, create or market Experience Products®. So you can use the license to describe your own products, programs, courses or services but NOT to teach or train people on Experience Products® or any other uses of The Experience Formula.
We will be sending prizes and bonuses to you by physical mail when you meet specific program criteria. We will ask you to submit your mailing address to us. If you accidentally give us the wrong address or packages are returned to us as undeliverable or marked as unclaimed, we will not be able to resend your packages unless you pay for shipping a second time. If you fail to provide us with your address by the requested deadline, we are not obliged to ship your package at a later time.
If you invest with us using a multi-pay or payment plan and you decide to stay in the Program, you are responsible for completing your monthly payments. If your credit card lapses, we will reach out to you and give you a 3-day grace period to send us your new payment information.
If you do not get your payment information up-to-date during that grace period, Program access will be suspended. If you aren’t able to bring your account into good standing within 3 days after that, then we will reluctantly be turning your details over to our friendly collections partner.
Please feel free to contact us anytime if you have any questions or concerns at:
Live Your Message
21057 Mendenhall Ct
Topanga, CA 90290
Our team is here to make sure you have the best experience possible. Please do not contact us via Facebook Messenger or some other channel. We are all set-up to support you as quickly as possible by email and that's the only channel where we can guarantee a response.