The Market Shift No One’s Talking About

You’ve worked hard to build a business you love.

Programs that transform lives. A business that pays the bills. Clients who get real results.

But lately?

Something's shifted.

The $2K program that used to fill with a single launch? Now it's a grind.

Clients who used to stay for months now ghost quickly.

Launches that used to net $20K barely break even... or worse.

You're working harder than ever.

Getting less back than ever.

And when your ideal client can type their problem into ChatGPT and get an answer that sounds... pretty darn good... in about 30 seconds...

What exactly are they hiring you for anymore?

What She Said Still Gives Me Chills...

Sarah, a brand strategist from Denver, told me:

"I built my entire identity around being the person clients trusted for strategic thinking. Now they're getting 'strategy' from ChatGPT in 30 seconds. I don't just feel professionally threatened -- I feel like I don't know who I am anymore."

Boom.

That sentence landed in my chest and just... stayed there.

Because Sarah's not worried about her next paycheck.

She's worried she's becoming... obsolete.

And if you've felt even a whisper of that fear...

You already know this isn't really about the money.

It's about waking up one day and realizing...

The thing you built your entire career on -- your expertise, your insights and your ability to see what others miss -- can now be generated by software.

For free.

In seconds.

And no amount of "working harder" is going to change that reality.

All you have to do right now is:

Apply to Join the X-Factor Certification

The Application Process includes a 25-minute Call with Marisa Murgatroyd... where you’ll be able to get your questions answered and to see if the Certification is the right fit for you and your business.

IMPORTANT: Since space on my calendar is so limited, there’s a $1,000 Application Fee to book this Call... and if you DO decide to enroll in X-Factor, it will be credited towards your total investment towards the program.

DON’T SHOW UP FOR THE CALL? YOU FORFEIT YOUR APPLICATION FEE

BECOME A CERTIFIED BUSINESS CONSULTANT
The Hamster Wheel No One Warned You About

You've probably already tried everything you can think of...

Launch a new program. Tweak your messaging. Try a different platform. Lower your prices. Add more value.

But nothing changes the fundamental math.

More effort. Same (or less) revenue.

Because here's the truth nobody wants to hear:

  • You can't out-content AI.
  • You can't out-automate the platforms.
  • You can't out-price the race to the bottom.

So what CAN you do?

Here's What the Experts Who ARE Thriving Figured Out
  • They're not working harder.
  • They're not creating more content.
  • They made one simple shift that changed everything.
  • They stopped asking: "How do I get better at what I do?"

And started asking: "Who actually values what I've spent years building?"

Because your problem isn't that your expertise isn't valuable.

Your problem is you're selling to a market that no longer wants (or can) afford to pay what it's worth.

Think About It...

When you sell to individual clients, you're asking them to spend their personal money in THIS economy.
Which means every single sale requires you to:
  • Overcome their fear
  • Justify the cost against their mortgage, their kids, their groceries
  • Prove you're worth more than the $20/month AI alternative
  • Compete with literally everything else screaming for their attention

Even when they say yes... they're cautious. Hesitant. Second-guessing.

And even worse?

There's a ceiling to what any individual will pay you.

No matter how good you are.

The Good News: There's a Market Where Your Expertise Is Worth 10x More (And They're Desperately Searching for You)

A market where:

  • Budgets are allocated and NEED to be spent
  • A single client pays you more than ten coaching clients combined
  • Your expertise in human transformation is desperately needed and incredibly scarce

In real companies and organizations who are facing an existential crisis right now.

Most Companies Spent the Last Decade Optimizing Everything for Efficiency

Automating. Streamlining. Cutting costs. Maximizing output.

And now, with AI? They can optimize even more.

Chatbots handle customer service. Algorithms personalize recommendations. Automation runs entire departments.

  • Everything is faster.
  • Cheaper.
  • More efficient.

But here's what they're discovering...

What Happens When Everyone Has Access to the Same Tools?

When everyone can automate customer service... nobody stands out.

When every website has an AI chatbot... every brand starts feeling identical.

  • Their customer interactions feel robotic.
  • Their touchpoints feel transactional.
  • Their brands feel soulless.

They've optimized the humanity right out of their businesses.

And their customers are starting to feel it -- and leave.

You see...

Consumer Spending On AI Solutions Is Up 340% This Year

But customer satisfaction? Only 31%.
That means people are spending a LOT of money on AI... but they’re not liking what they find.
It turns out AI can do a lot of things well.
But it can't handle the moments that actually matter.
  • The human touch that makes customers feel seen
  • The proactive check-in when someone's struggling
  • The celebration when they hit a milestone
  • The creative problem-solving when things go sideways

AI gives you efficiency...

But Humans Still Need Humans

Amazon didn't win on better products. They won because buying felt effortless.

Disney didn't win on better rides. They won because visiting felt magical.

Chewy beat Amazon in pet supplies by sending hand-painted portraits of customers' pets... handwritten holiday cards... flowers when their animals died.

These companies understood something most businesses miss:

How customers FEEL during the journey matters more than what they get at the end.

In fact, it’s so important that 73% of customers say experience is THE #1 factor in their purchasing decisions (PricewaterhouseCoopers).

  • More important than price.
  • More important than brand.
  • More important than product quality.

In a world where AI handles efficiency... the experience you create is the only thing that matters.

The $52 Billion Problem Only You Know How to Solve...
Right now, companies are watching this happen in real time:
  • 86% of buyers pay MORE for great experiences.
  • Businesses prioritizing experience grow 4-8% above their market.
  • The Customer Experience Management market just hit $52 billion.

Companies know they need to become more human, but they have absolutely no idea how.

The executives running these companies spent their careers optimizing for efficiency.

They can analyze spreadsheets. They can deploy AI.

But designing experiences that make people feel something?

Creating emotional connection at scale?

Building moments that make customers choose premium over cheap?

They're completely lost.

They have no frameworks for designing transformation.

No methodology for creating emotional connection.

No systematic way to build experiences that make people feel something.

And right now...

They're desperately searching for people who can.

The New Role That Pays What Your Expertise Is Actually Worth

Here's what's happening right now...

Companies are paying $10,000-$25,000 per month for professionals who understand how human beings actually change.

  • Who can design moments that matter.
  • Who can build systems that scale humanity without losing authenticity.

Not because they're generous.

Because they're desperate.

In a world where AI handles efficiency... only humans can create experiences worth remembering, sharing and paying premium prices for.

This is the opportunity hiding in plain sight.

While experts and creators fight to differentiate in an oversaturated market... there's an entirely different market desperate for these skills.

The answer isn't becoming better at what you do.

It's expanding your skillset into Experience Design.

What Is Experience Design?

It's the psychology of how people interact with businesses. It's how people think, feel and act at every touchpoint, throughout their entire journey with a business, which all work together to drive critical outcomes like sales, retention and referrals.

How to Position Yourself as an Experience Designer

But here's the problem...

You can't just show up at a Fortune 500 company and say "hire me as an Experience Designer."

  • They need proof you know what you're doing.
  • They need frameworks. Methodologies. A systematic approach.
  • They need to see your credentials.

And most coaches & experts have never been trained in any of this.

You learned how to share your subject matter.

Structure a curriculum.

Maybe market and sell.

But strategically designing transformation into a Customer Journey?

That's a completely different discipline.

Which is exactly why I created the X-Factor Experience Design Certification.

This is your ground-floor opportunity to step into a rapidly emerging profession... using the expertise you've already spent years building.

Introducing the:

The X-Factor Certification Program is a comprehensive 5-month immersive journey that transforms you into a certified Experience Designer.

Here's what that actually looks like:

  • Almost every week for 5 months, we meet live.
  • Not recorded content you watch alone at 2am.
  • Not assistant-led sessions where you're a number.

Me. Live.

Teaching you everything I know about designing experiences that create transformation at scale...

After working with over 18,000 professionals and generating almost $55 million in sales in my own business using these principles...

I discovered what separates ordinary experiences from transformative ones.

And I'm going to teach you all of it.

"From Commodity to Category of One"

Robin Nordmeyer, an ADHD coach and business consultant, was struggling with a problem many coaches face:

"I was struggling -- not with the content of my program, but with how to make it truly resonate in today's competitive landscape. The course had powerful lessons, but low enrollment and completion rates."

"It was built on an evergreen model that no longer supported the kind of transformation I knew was possible. And with the market becoming increasingly saturated, standing out and earning trust felt harder than ever."

After joining X-Factor:

"I learned how to design experiences that foster ongoing engagement and real results. I discovered how to revise my course so that clients could not only win -- but keep winning -- throughout their journey."

"By applying X-Factor principles, I amplified every touchpoint, creating a proven path to consistent success in productivity, performance and fulfillment."

"Now, my course isn't just a product -- it's a transformational experience."

The business impact was dramatic:

"Before this transformation, I was working 50-60 hours a week in a business that wasn't sustainable. I loved the work, but the pace was exhausting."

"I needed to shift from running a full-time business to a part-time model -- without sacrificing profitability or impact."

"Thanks to the changes I implemented, I've upscaled one product line into a high-impact, high-ticket offering for individuals while positioning my course to serve the workforce at scale through licensing partnerships."

"This shift is a game changer. It gives me the time to enjoy life, optimize my business in strategic ways and continue delivering transformational results."

"It's Like Discovering Superpowers You Didn't Know You Had"

Daniel Piatek teaches business owners about life purpose.

"I joined X-Factor and discovered a new world that gave me depth, skill and precision I never expected. The training was way beyond anything I could have imagined."

"The impact has, frankly, stunned me."

"The perspective, tools and strategies from the program are allowing me to elevate my business and offerings to a truly next-level standard for my industry."

"It's a complete transformation in how I'm positioned, what I can deliver and in my own confidence in what I'm delivering."

"I learned that there is a science to delivering transformation to clients, customers or students -- a set of tools and perspectives, with layers of depth and subtlety, to be wielded artfully."

But what surprised him most was the personal transformation:

"It's opened up new horizons for me that are completely in line with where I've been...

But the possibilities for me personally have become both more focused and more elevated."

"It's like when a superhero suddenly discovers they have powers they didn't know they had...

It's exciting because I can see that I have what I need to step into another level in my own life -- in all areas."

INSIDE THE X-FACTOR CERTIFICATION PROGRAM:

You'll Master the Psychology Behind Experiences That Transform:
  • The neuroscience of how people actually change (not how we wish they changed)
  • How to identify and eliminate the "anti-experiences" that commoditize entire industries
  • How to create "Milestone Moments" people remember and share for years instead of programs they forget in minutes
  • The "Hook Model" framework that keeps users engaged day after day, months after month... turning one-time buyers into superfans who renew year after year
  • "Collective Effervescence" techniques that build communities where leaving feels like losing family
You'll Learn the Architecture of Premium Experiences:
  • The "Art of Winning Quadrant" that demonstrates immediate value to any client (companies using this see up to 80% revenue increases)
  • The 5-Part Pain Point Story Formula that makes prospects feel like you're reading their mind
  • The 4-Phase Customer Journey system that transforms $97 buyers into six-figure lifetime customers (this is how I retained a client for 9 years who invested $148,978 total)
  • The full IMPACT Model™ to implement transformative experiences in any business -- whether you're transforming your own company or applying this to a Fortune 100

    Should you want to use this invaluable skillset beyond your own company...
You'll Also Learn How to Build Your Corporate Consulting Business:
  • How to package your expertise into premium consulting services that command $5K-$50K+ per engagement
  • The 6-Phase Pipeline System for attracting corporate clients with budgets already allocated
  • How to position yourself as the AI-proof consultant using proprietary frameworks
  • Done-for-you templates for proposals, LinkedIn outreach and client onboarding

But here's what makes this different from every other certification program...

You won't just learn theory...

You'll practice on real businesses.

Join us for 14 hands-on practice sessions where you work in small groups... rotating through Consultant, Client and Observer roles.

Building real-world confidence before you ever meet a paying client.

Transforming from learner to practitioner within days.

By the time you're certified, you'll have already successfully designed multiple experience transformations.

"X-Factor gave me the tools to design transformational experiences -- not just for my clients, but for any business."

I wanted to take my coaching programs to the next level -- to create more impact, accelerate my clients' transformation and increase both renewal rates and lifetime value.

When I joined X-Factor, I learned how to design experiences that truly facilitate breakthroughs and trigger progress.

During the program, I discovered the science behind designing experiences that create impact, memorability and transformation. Realizing that the customer experience I design for my clients becomes their own hero's journey has helped me look at the big picture more intentionally and create milestone moments that truly matter.

X-Factor has given me the confidence to not only improve my own programs, but to take any business through a complete analysis and create a detailed customer experience strategy that helps them serve their clients 10X better.

Learning this from Marisa herself was a privilege and an inspiration. Now, I'm looking forward to creating my own peak moments in the world.

Ioana Turturica

"X-Factor gave me the tools to become the transformational guide I've always dreamed of being for my community."

You know when your dreams of serving, empowering and transforming your clients' lives keep you up at night? That was me. I couldn't figure out how to be the guide and facilitator who could truly transform the lives and businesses of Spanish-speaking business owners, especially here in the United States.

My aha moment came when I discovered the X-Factor Certification with Marisa.

During the Certification Program, the frameworks, models and playbook Marisa shared opened up a universe of possibilities for serving my ideal clients. I now feel prepared to be that catalyst for change and transformation in the Spanish-speaking business community -- to be the ripple effect that transforms businesses and creates lasting experiences and legacies.

I'm already applying what I learned, starting with redesigning an upcoming training to include X-Factor Experience Design principles.

This is just the beginning and I'm incredibly excited for all the transformational experiences to come!

Araceli Rivas

Three months into your Certification journey you'll...
Join Me and an Elite Group of Fellow Experience Designers at Soho House in Austin for Our Exclusive X-Factor Experience

This isn't a "nice to have."

This is where everything clicks.

You'll transform real businesses for high-profile clients like JJ Virgin's Health Business Growth Collective and Just Like My Child Foundation.

Walking away with prestigious case studies that instantly elevate your consulting credibility.

You'll pitch your strategies to industry titans... bestselling authors, CEOs and million-dollar business owners who become your collaborators and potential clients.

You'll compete for fun prizes while positioning yourself for paid client work.

Here's Everything You Get
  • 18 Exclusive Live Virtual Business Consultant Training Calls With Me Personally ($15,000 value)
  • 14 Hands-On Practice Pod Calls where you design real transformations ($7,000 value)
  • Business Consultant Certification Exam & Certificate you can display on your website, LinkedIn profile and share in proposals ($1,000 value)
  • Proven Experience Design Playbooks -- the exact tools I use with clients who pay me $60,000 per day ($10,000 value)
  • Plug-and-Play Business Consultant Website Templates on Go Plus so you launch looking like an established professional ($1,000 value)
Plus These Exclusive Bonuses
  • 6-Figures in 6-Months: Package Your Business Consultant Services and Build Your Premium Client Pipeline ($1,997 value)
  • X-Factor Experience @ Soho House in Austin ($10,000 value)
Total Value: $45,997
That's not inflated pricing.
That's what these elements cost separately... or what companies pay me for a fraction of this knowledge.
Your investment?
$14,997 $9,997

PLUS, 2 JUICY BONUSES

6-Figures in 6-Months: Package Your Business Consultant Services and Build Your Premium Client Pipeline ($1,997 Value)

Use my Premium Client Pipeline strategy to create irresistible packages for your ideal clients and build a sales pipeline fast -- so you can start working with clients (and making money!) ASAP.

X-Factor Experience @ Soho House in Austin ($10,000 Value)

3 months into the program, you’ll be invited to join me and an elite group of business minds at my home in Austin, Texas, for our first ever X-Factor Experience...

Together, you’ll put everything you’ve learned into practice by working in teams to develop experience design solutions for our high-profile featured clients! This is invaluable experience you’ll be able to apply directly to your own clients in the future.

AND AN EXCLUSIVE BONUS FOR STUDENTS DOING MOMENTUM & X-FACTOR AT THE SAME TIME

Take Either $3,000 Off X-Factor or $3,000 Off Your Next Year in Momentum

This is a big one, and it’s only for those enrolled in Momentum and the X-Factor Business Consultant Certification program at the same time (from April-September 2026).

If you're already enrolled in Momentum for April-September 2026, you'll get $3,000 off X-Factor, slashing your investment from $14,997 to just $6,997!

OR if you enroll in X-Factor first, take $3,000 off your year in Momentum.

So not only will you discover cutting-edge, industry-leading Experience Design Strategies inside X-Factor, you’ll have all the support you need inside Momentum to implement a new revenue stream into your business fast.

That's Less Than Many People Spend on a Single Coaching Engagement

A fraction of what an MBA costs (and infinitely more practical for building a transformation business).

Most Experience Designers recoup this investment with their first 1-2 clients.

And you can split it into payments if that works better:

OPTION 1

PAY IN FULL

$9,997

OPTION 2

INSTALLMENT PLAN

$1,997

+ 5 monthly payments of $1,997

Either way, you're making a decision that could completely change the trajectory of your career.

But you don't have to decide today, you simply need to apply...

Want In? How You Apply...

FIRST: Put Down Your $1,000 Deposit

Since space on my calendar is so limited, there’s a $1,000 Application Fee to book your Application Call with me personally.

If you decide to enroll in X-Factor? This will be credited towards your total investment in the program.

If you decide X-Factor isn’t a fit right now? Your Application Fee will be refunded to your card.

SECOND: Fill Out Your X-Factor Application

This is where you can tell me about your business, your goals and why you’re interested in X-Factor...

So we can make the most of our time together on your Application Call!

THIRD: Schedule Your 25-Min Application Call With ME

Once you’re done with those first two steps?

You’ll land on my scheduler where you can book your call with me, personally.

Not a sales rep. Not an assistant. Me.

We'll talk about your business, your goals and whether this Certification is the right fit for you.

Because this isn't for everyone.

I'm only working with people who are genuinely ready to make this transition...

Who have the expertise to back it up...

And who are committed to showing up and doing the work.

If that’s you...

SCHEDULE YOUR X-FACTOR APPLICATION CALL RIGHT HERE

"X-Factor taught me how to design experiences that don't just inform or inspire -- but truly transform."

I was struggling to translate my ideas into experiences that truly stood out. I wanted to create programs that didn't just inform or inspire, but transformed people.

I joined X-Factor to learn how to design experiences that are memorable, emotionally engaging and built for real results.

That's when I discovered the power of combining structure with the right experiences -- designing for emotion, motivation and momentum.

I applied the frameworks to my own client programs and created experiences that not only delivered outcomes but sparked genuine transformation and excitement.

Now, I don't just design programs -- I design moments that people remember and results that last.

Karin Fourie

"X-Factor took my understanding of Experience Design from surface-level to strategic -- transforming every part of my business."

I had taken Marisa’s other programs and made some upgrades using the Experience Formula, which produced good results. But I knew I could extract more value from Experience Design principles across my programs, my business and my client work.

When I joined X-Factor, I got exactly what I signed up for -- learning the science and foundations of Experience Design at a much deeper level.

Now I'm able to upgrade all aspects of my business -- not just the training programs, but the entire customer journey, including sales and marketing. The result is an improved customer experience and happier clients from start to finish.

Nick Osborne

Some of the Questions I've Been Asked...

"Marisa... I don't have time to learn something completely new when I'm already struggling."

I get it.

You're busy trying to keep your current business afloat.

But here's the reality...

The time you're spending now trying to compete as "another expert" is time you'll never get back.

This program requires 3-5 hours per week over 5 months.

Less time than you probably spend on social media.

Compare that to the years you could spend watching your industry get more commoditized while you struggle to differentiate.

"But what if Experience Design gets automated by AI too?"

Good question.

Experience Design isn't just about process.

It's about human psychology. Emotional intelligence. Lateral thinking. Creative problem-solving.

These are the exact capabilities MIT identified as impossible for AI to replicate.

While AI can optimize existing experiences... only humans can create breakthrough moments that surprise and delight.

That's why companies are desperately seeking Experience Designers right now.

Because they know AI can't do this work.

"I can't afford to invest when my income is already uncertain."

I hear you.

But consider... what's the cost of doing nothing?

Every month you wait, more competitors discover Experience Design.

Every month you wait, your market gets more saturated.

Every month you wait, AI gets better at what you currently do.

The $9,997 investment could be the difference between building a thriving transformation business... or watching your current business slowly die.

Also consider this...

Most Experience Designers recoup this investment with their first 1-2 clients.

This isn't an expense. It's an investment with measurable ROI.

"This sounds too good to be true. Why aren't more people doing it?"

Honestly?

Most experts are still in denial about how much the market has changed.

They're hoping that if they just get better at what they're doing... things will work out.

The opportunity exists precisely because most people don't see it yet.

They're still trying to compete on being better coaches or service providers... instead of building on your existing coaching and expertise to become something truly different.

But that window is closing.

As more people discover Experience Design, the early-mover advantage disappears.

"What if I'm just not good at the 'creative' or 'design' stuff?"

You don't need to be naturally creative or artistic.

Experience Design is about frameworks, systems and strategic thinking.

Skills you already have if you've been coaching or teaching.

We're simply redirecting those skills toward designing transformative experiences that create results, rather than delivering content.

Some of our most successful Experience Designers come from analytical backgrounds... finance, engineering, corporate strategy.

The methodologies I teach are systematic and learnable.

The Clock Is Ticking...

Every day you wait, three things happen:

AI gets better at routine work.

What seems impossible today becomes standard tomorrow.

The competitive advantage of using AI tools shrinks daily.

But the premium for human connection?

That just keeps growing.

More people discover Experience Design.

Early adopters are already positioning themselves as Experience Designers.

The longer you wait, the more crowded this space becomes.

The first-mover advantage is real.

Consumer desperation for authentic experiences intensifies.

As AI interactions become more common, the human premium increases.

But only for those ready to capture it.

Right now, you have a rare window of opportunity.

Experience Design is exploding in demand... but most coaches

and creators don't even know it exists yet.

That window won't stay open forever.

Two Paths. One Choice.

Path One:

Keep refining your programs. Keep tweaking your messaging.

Keep spending more trying to stand out in an increasingly crowded market.

Keep hoping that being better at what you already do will somehow be enough.

Keep watching your income stagnate or decline while AI makes your expertise more accessible and less valuable.

Keep feeling that anxiety of knowing something fundamental has shifted... but not knowing what to do about it.

Keep being "another expert" in a world that has too many experts and not enough transformation.

Path Two:

Step into a new professional identity.

Stop selling expertise and start designing transformative experiences that deliver results.

Stop competing in an overcrowded space and start operating in a category where you have no competition.

Stop trying to prove your worth through credentials and start demonstrating your value through the transformations you design.

Move from:

→ Selling your expertise → Selling designed transformation

→ Being "another coach" → Being a transformation architect

→ Competing on content → Creating in a Category of One

→ Program delivery → Experience orchestration

→ Proving your value → Demonstrating transformation

All you have to do right now is take the first step.

SCHEDULE YOUR X-FACTOR DISCOVERY CALL WITH ME

"X-Factor turned my understanding of Experience Design from concept to reality -- with a clear plan I'm confident to implement."

I felt unsure about how to design a memorable experience for my students and high-ticket clients. I understood Experience Design conceptually, but found it difficult to actually curate and implement.

When I joined X-Factor, I discovered just how valuable Experience Design is for the entire client journey and the program gave me a concrete plan to level up my client experience.

Now I feel inspired and confident about delivering a unique experience that students will rave about, that will generate more referrals and that will make a real impact on the people I serve.

Sanaiyah Gurnamal

What's It Worth to You...?

What's it worth to command $5,000-$50,000 per client...
Instead of $2,000-$5,000?
What's it worth to work with clients who seek you out...
Instead of constantly marketing to find your next customer?
What's it worth to do work that fulfills you at the deepest level...
Instead of feeling like you're trapped on a hamster wheel, just going through the motions?
What's it worth to build something that AI can never replicate or commoditize?
For most people who join this Certification...
The answer is the same: it's PRICELESS.
SCHEDULE YOUR X-FACTOR DISCOVERY CALL WITH ME

Can't wait to speak with you!

Marisa Murgatroyd

Founder, The Experience Group

Creator, X-Factor Experience Design Certification

P.S. Still on the fence?

Consider this: Gartner predicts 89% of businesses will compete mainly on experience by 2026.

Companies are desperately searching for professionals who can help them create what AI can't -- genuine human experiences that build loyalty and command premium prices.

The demand for Experience Designers is exploding right now. 

But the window for early adopters won't stay open forever.

SCHEDULE YOUR X-FACTOR DISCOVERY CALL WITH ME