THE FOUNDING COHORT OF X-FACTOR IS NOW SOLD OUT
BECOME AN
With Marisa Murgatroyd and Live Your Message
For coaches, consultants and service providers who want to grow their business by helping other businesses grow
What Most Businesses Overlook
With the rise of AI, automation and “scale at all costs”, there's one thing that most businesses overlook...
And their customers can tell.
If you’ve ever:
- Sat on hold for hours, listening to cheesy elevator music and scream-shouting “speak with a representative” every time the robot prompted you...
- Invested a huge amount of money into a course or mastermind with excellent marketing, just to be extremely disappointed by, you know, the actual program...
- Or bought a “dupe” on Amazon that promised to feel “just like the real thing,” only to immediately get a rash once the made-in-China polyester touched your skin...
You know what I’m talking about.
And I don’t know about you, but it doesn’t exactly make me want to pull out my credit card and buy from that company ever again.
The Death of Flashy Marketing
We’re all smarter consumers than ever, and most people can see through overhyped marketing in a heartbeat.
And in a world where 1 in 3 customers will leave a brand they love after just one bad experience (while 92% would completely abandon a company after two or three negative interactions)...
The businesses that will win... now and into the future...
Are going to be those that put customer experience above all else.
Because when you offer your customers an excellent experience... those customers want to keep buying!
And tell their friends about you!
And a lot of businesses -- big and small -- are realizing it.
The Rise of Long-Tail Decision Making
Potential customers are no longer making impulse purchases, especially for large investments...
- They’re talking to their friends (92% of consumers trust recommendations from friends and family over other types of advertising, plus the lifetime value of a customer referred through word-of-mouth is 25% higher than other customers)...
- Reading reviews (95% of consumers check online reviews before making purchase decisions)...
- And sticking with the companies they love (The lifetime value of a customer referred through word-of-mouth is 25% higher than other customers).
Which means that a company’s future potential customers? Come from their customers now.
That’s why for most businesses, providing an excellent experience to their actual, existing current customers is more mission-critical than ever -- and they know it.
This is your X-Factor...
Because the kind of expert consultants who can HELP them create these excellent experiences are few and far between.
Almost 50% of Businesses Know They Need THIS
When asked what their top priority is for the next five years...
Almost 50% of business professionals said:
Customer Experience
And you know what’s really easy to sell?
Something that your potential clients already know they need.
So if you want to become indispensable as a business coach or consultant, not only this year but for the foreseeable future...
You Have to Help Other Businesses Craft Excellent Customer Experiences
I’ve been at the forefront of this shift since 2016, when I first discovered the power of what I call “experiencification.”
I’ve used my proprietary system, The Experience Formula, to catapult my business to over $51MM in sales and 18,069 students served...
Without investing a fortune into Facebook ads or getting super-famous on social media.
That's why I've been courted by both major companies and start-ups as a consultant -- and even received several CEO and CXO (Chief Experience Officer) offers.
These companies know that their competitive advantage in an automated, AI world is something the bots can’t provide: customer experience...
And few people have been pioneering this area as deeply as I have over the last decade.
That's why I'm now able to charge $60K a day for consulting.
How have I been able to do this?
By creating such excellent experiences for my students... and actually helping them get the results they sign up for...
That it creates tens of millions of dollars in back-end revenue from happy customers who sign up with me again and again.
I truly believe that experiencification is the future...
But even better?
It’s an incredibly lucrative opportunity for you.
BY BECOMING AN
As an X-Factor Certified Business Consultant, you’ll discover the exact business, marketing and experience playbooks that I’ve used to grow Live Your Message to a $51M dollar company -- and become certified to implement them with other businesses.
You’ll be certified, by me, to:
- Use The Experience Formula to help your clients identify gaps in their customer experience and uncover their biggest opportunities for growth
- Teach your clients how to craft excellent experiences from the first swipe of a customer’s credit card -- and beyond -- to create motivated, loyal fans for life
- Craft excellent customer journeys that not only support your client’s bottom line, but add a healthy revenue stream to yours
The X-Factor Certified Business Consultant Program Includes:
World-Class Training & Mentorship
In-depth training on cutting-edge experience design techniques -- and how to use them with clients -- from me, the Creator of The Experience Formula
Experience Design Playbooks
The exact experience design playbooks I've used to grow my business to $51M -- and that other businesses have paid me $60K to implement for them
My Personal Eyes on Your Business
I’m personally teaching this cohort of the Certification, so you’ll get my eyes on your business -- I'll help you overcome roadblocks and ensure you succeed
As an X-Factor Certified Business Consultant, You Can:
Add a Lucrative Income Stream to Your Business
Experience design is an incredibly in-demand service with massive growth potential.
No matter what your current business or background is, this Certification will give you the expertise you need to add an incredibly lucrative income stream to your business.
Improve the Customer Experience for Your Clients
Of course, you’ll want to keep your clients around for the long haul! Which is why you’ll also be able to use exactly what I teach you to improve the customer experience inside your own business and make sure your clients keep coming back for more.
Help Your Clients (And Their Customers) Thrive
I’ve experienced first hand how satisfying it is when experience design actually works.
Happy customers = a happy business, and there’s nothing more fulfilling than seeing businesses AND their customers thrive.
Join the Experience Design Revolution
What You Can Sell as an X-Factor Certified Business Consultant:
Consulting Services
Meet with clients and help them install the entire Experience Formula (or a specific strategy) into a key, revenue-generating part of their business.
VIP Days
Lead an individual CEO through The Experience Formula in an exclusive, day-long strategy Session.
In-House Workshops
Walk teams within organizations through The Experience Formula framework and give them the tools they need to improve their customer journey.
And much, much more!
Here’s Exactly What You’ll Receive When You Apply to Become an
The 5 Month X-Factor Business Consultant Certification Program Runs From April-August 2025 and Includes:
18 Exclusive Live Virtual Business Consultant Trainings With Marisa Murgatroyd, the Creator of The Experience Formula ($15,000 Value)
That’s right, as part of our introductory cohort you’ll get to learn directly from me, the Creator of The Experience Formula.
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Module One: The Art of Winning
Discover how to set you and your clients up to win through experience design, and the two frameworks you must include in every experience design strategy. Plus, learn innovative audience targeting techniques that will help you easily attract your ideal customers
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Module Two: Magic in the Moment
Unlock cutting-edge experience design strategies that will keep your clients' customers engaged, motivated and loyal for life -- skyrocketing their lifetime customer value and how much they're willing to pay you for your services. Plus, use these same concepts to keep your clients happy and coming back for more!
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Module Three: Experience Design Everywhere
Learn how to implement experience design in other areas of your clients' businesses like branding, marketing and UX so you can design multimedia experiences that surprise and delight their customers
I’ll be delivering these Trainings LIVE so not only will you get access to the most cutting-edge, innovative experience design strategies out there...
You’ll also be able to ask questions, request feedback and get my personal attention on your business!
14 Hands-On Practice Pod Calls ($7,000 Value)
In these Pod Calls, you’ll be in a small group with two of your peers (three total) to practice the techniques you’ll be learning. One person will play the consultant -- to build their confidence and familiarity with the strategies; one person will play the client -- to work on experience design in their own business; and one person will play the observer -- to offer real-time feedback and build their consulting chops! You'll have the opportunity to play each role on each Practice Pod Call, so you build your skills fast. This is crucial practice that will help you gain clarity over the strategies and boost your confidence before you ever meet with a client.
Business Consultant Certification Exam & Certificate ($1,000 Value)
This is your chance to be recognized for all your hard work! You’ll receive a Certificate that you can hang on your wall and be approved to feature an “X-Factor Certified Business Consultant” medallion on your website.
If exams make your palms sweaty, don’t worry -- you’ll have a year from the end of the program to complete your exam and qualify for the Certificate. And you can use your notes!
Proven Experience Design Playbooks ($1,000 Value)
You’ll get the exact experience design playbooks I’ve used to grow my company to $51M in revenue -- and that other companies have paid me $60K a day to implement for their businesses!
You’ll be able to use these Playbooks with your clients right out of the box, so you don’t have to create anything from scratch.
Plug-and-Play Business Consultant Website Templates on Go Plus ($1,000 Value)
You’ll get access to our custom, all-on-one business-building tool -- complete with pre-built marketing funnels, emails and lead generators. So you can say good-bye to tech hassles and hello to a professional website that actually attracts your ideal clients.
PLUS, 2 JUICY BONUSES
6-Figures in 6-Months: Package Your Business Consultant Services and Build Your Premium Client Pipeline ($1,997 Value)
Use my Premium Client Pipeline strategy to create irresistible packages for your ideal clients and build a sales pipeline fast -- so you can start working with clients (and making money!) ASAP.
X-Factor Experience @ My House in Austin ($10,000 Value)
3 months into the program, you’ll be invited to join me and an elite group of business minds at my home in Austin, Texas, for our first ever X-Factor Experience...
Together, you’ll put everything you’ve learned into practice by working in teams to develop experience design solutions for our high-profile featured clients! This is invaluable experience you’ll be able to apply directly to your own clients in the future.
AND AN EXCLUSIVE BONUS FOR STUDENTS DOING MOMENTUM & X-FACTOR AT THE SAME TIME
Take 50% Off Your X-Factor Tuition
This is a big one, and it’s only for those enrolled in Momentum and the X-Factor Business Consultant Certification program at the same time (from April-August 2026).
When you choose to do both, you’ll get 50% off, slashing your investment in X-Factor from $14,997 to just $7,497!
So not only will you discover cutting-edge, industry-leading experience design strategies inside X-Factor, you’ll have all the support you need inside Momentum to implement a new revenue stream into your business fast.
I'm on a mission to build an elite team of experience design consultants.
Not just because all our customers deserve better experiences (and more joy)...
But selfishly, because I need more experts on my own roster to create impactful experiences in Zoom rooms, school rooms and board rooms around the world.
So I’m personally training and certifying an elite group of consultants!
When you apply, you'll get:
A cutting-edge, in-demand Certification that potential clients are clamoring to pay you for...
Five months of dedicated time with me and a small cohort of students...
Live Practice Calls where you can develop your skills and get feedback on your client delivery...
AND
Playbooks, curriculum and strategies you can plug-and-play with your future clients...
Get Certified For
$14,997
OR 6 INSTALLMENTS OF $2,999
ONLY 10 SPOTS AVAILABLE
I know this is a big decision...
Which is why I’m not asking you to make a decision yet!
All you have to do right now is:
Apply to Join the X-Factor Certification
The Application Process includes a 25-minute Call with Marisa Murgatroyd... where you’ll be able to get your questions answered and to see if the Certification is the right fit for you and your business.
IMPORTANT: Since space on my calendar is so limited, there’s a $1,000 Application Fee to book this Call... and if you DO decide to enroll in X-Factor, it will be credited towards your total investment towards the program.
If you decide that X-Factor isn’t right for you right now, your Application Fee is fully refundable.
DON’T SHOW UP FOR THE CALL? YOU FORFEIT YOUR APPLICATION FEE
Here's a Reminder of Everything You'll Receive in the Program
5 Month X-Factor Business Consultant Certification Program (April-August 2025)
18 Exclusive Live Virtual Business Consultant Training Calls With Marisa Murgatroyd, the Creator of The Experience Formula
$15,000 Value
14 Hands-On Practice Pod Calls
$7,000 Value
Business Consultant Certification Exam & Certificate
$1,000 Value
Proven Experience Design Playbooks
$1,000 Value
Plug-and-Play Business Consultant Website Templates on Go Plus
$1,000 Value
Plus These Exclusive, Limited-Time Bonuses
6-Figures in 6-Months: Package Your Business Consultant Services and Build Your Premium Client Pipeline
$1,997 Value
X-Factor Experience @ Marisa & Murray's House in Austin
$10,000 Value
TOTAL VALUE
$36,997 Value
YOUR INVESTMENT
$14,997
Doing Momentum & X-Factor at the Same Time?
Take an extra 50% off your X-Factor Tuition, slashing your investment from $14,997 to just $7,497 (or 5 installments of $1,797)!
You must maintain your enrollment in Momentum from April-September 2026 to qualify.
I Honestly Believe That Experience Design Is the Future of Business...
Because it doesn’t just help business owners win -- it helps their students, clients and customers win too.
I’ve seen this first hand with my own company, but I can’t do it alone.
Which is why I’m on a Mission to build a team of elite experience design consultants who can help me create impactful experiences Zoom rooms, school rooms and board rooms around the world.
- From Fortune 500 companies to the corner mom and pop store...
- From neighborhood elementary schools to elite universities...
- From your child’s pediatrician’s office to major hospitals...
I need help to bring this to as many businesses as possible...
And that’s where you come in.
TAKE THE FIRST STEP TO BECOMING AN