Marisa Murgatroyd, Author at Live Your Message

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Have you ever heard the expression, “The devil is in the details?”

Well there is no area of marketing that requires more attention to detail than a product launch.

I should literally be making t-shirts with the slogan, “I survived my first product launch.” Those of you who’ve gone through one know what I mean…. 🙂

But what I’ve learned recently is that it doesn’t have to be that way. You don’t have to kill yourself over your next launch. You simply have to get the details down – all of them.

In this special video by my friend and mentor, Mynders Glover, you’ll learn exactly how to harness the power of Google Calendar to keep your product launches on track without derailing your life.

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Your Complete 2025 Business and Marketing Strategic Plan in Just 2 Hours (Part 2): The Failproof Business Decision Making Model

June 5, 2025January 3, 2013 by Marisa Murgatroyd

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Toward the end of 2012, I sat down with a friend/client to figure out my biggest business opportunities and priorities for 2013 and he led me through a process that absolutely blew my mind.

With just a few questions and a spreadsheet (which I’ll give you below), it’s like the priorities were yanked right out of me in a way I just wasn’t seeing before.

In less than an hour I had crystal clarity on what I should be focusing on for the entire year.

Suddenly I could see exactly where and HOW to focus my time to triple my income, build my list and grow my authority.   It was like my year (and my business) suddenly made total sense to me.

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Pinterest for Business: Tips and Best Practices to Get Traffic

December 19, 2012 by Marisa Murgatroyd

A tablet displaying the Pinterest app interface with a grid of colorful images, including photos of food, crafts, and decor items, on a patterned background.

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By now you’ve probably heard about the hot new (or not so new) social network Pinterest. You may have taken a guilty pleasure sneak peak and found yourself immersed in a vast wonderland of images.

Like all social networks, Pinterest is designed to suck you in and keep you there as long as possible. And it’s working…

Pinterest has been growing like wildfire. We’ve seen statistics suggesting that it drives more referral traffic than YouTube, Google+ and LinkedIn combined. You’re probably also aware that the majority of Pinterest users are women — 83% in fact, according to the latest survey results. But I’m not here to bore you with statistics.

I’m here to show you a few best practices to drive traffic and leads to your website using Pinterest — from how to set up your profile to what to pin about and how to build your following.

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The 3 Things the Best Business Websites Do

May 7, 2024November 25, 2012 by Marisa Murgatroyd

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There are 5 words I hear over and over again in my business, “I need a new website.”

And 4 words that I rarely hear, “I love my website.”

With over 160 million website online, why is it so hard to find business owners who love their sites?

The reason is simple. Most businesses are looking at their website in the wrong way. At best, they see it as a tool, a technology, a business necessity. At worst, they see it as a burden or necessary evil.

 But, what if your website has the potential to be much more than that?
 
What if your website was YOU?

Let me explain.

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How to Launch a New Product Online: What to Do and What NOT to Do

October 24, 2012 by Marisa Murgatroyd

A large airplane flies low in a bright blue sky, with the sun illuminating its wings. Below, tall green grass sways in the breeze, and a flock of birds is seen in the distance, creating a serene and dynamic scene.

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My client Morgan Langan once told me, “Launching isn’t for pussies” and I have to agree.

They should make t-shirts: “I just survived my first product launch!”

While we’ve built product launch platforms for other entrepreneurs, this is the first time I’ve walked through the fire myself and I wanted to share the mistakes I made and the lessons I learned.

I just “closed the cart” on Message to Money and I’m excited to have over 60 amazing entrepreneurs and small business owners in the program.

So how did I pull off such a successful first launch? Or what should you do to launch a new product online?

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How to Start a Blog (in just minutes) with Bluehost

May 7, 2024October 18, 2012 by Marisa Murgatroyd

The word Blog is written in cursive in the sand on a beach, with footprints visible nearby.

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I’m Murray and here at Live Your Message, I specialize in creating tools that help simplify complicated things in your business. I’ve done social tools and website testing tools, as well as complete business marketing solutions. I thrive on helping people make their business run better – and one thing that can help is by starting a blog.

You get the chance to give a real voice to not just your business, but YOURSELF. And the market gets a chance to figure out not just who you are, but what you stand for, and what you believe in. What better way to attract new clients but to write from your heart and alllow people to come to you simply because you’re “their kind of people?”

If you need any proof that this strategy of telling people your big WHY works, look no further than Apple’s Steve Jobs.

But I digress — this article was supposed to be a practical one, showing you HOW you get start your own blog in just a couple of minutes.

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3 Seconds to Success: Website Branding Reinvented

September 12, 2012 by Marisa Murgatroyd

An open laptop on a wooden desk displaying a webpage layout. Nearby are white earphones, a vintage camera, and an open notebook with sketches and notes. A pen rests on the notebook. The scene suggests a creative workspace.

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Is it just me or is the internet looking less and less like this these days?

  You get my drift: bold headlines, outrageous claims, flashing graphics, giant arrows…  

Gone are the ugly sites like Geocities and MySpace and emerging in their place are a newer breed of website where design matters. A lot.  

I’ll go so far as to say that for the first time in the history of the internet, design has become more important than content.  

And, I’m not the only one noticing that the Web is getting prettier.

  Mindvalley — the online marketing and publishing powerhouse — now spends just as much time and money on design as they do on content.

  That doesn’t mean all those hours you’ve spent agonizing over content — from web copy to blog posts — have been in vain.

  It simply means that if you don’t have good, even great design, people aren’t going to stick around and read that content you’ve toiled over.

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Proven Social Media System for Small Business

August 27, 2012 by Marisa Murgatroyd

A vast array of blue smartphone screens displaying various social media and technology icons, such as Facebook, Twitter, and YouTube, are arranged in a perspective grid pattern, creating a modern digital landscape.

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OK, so you have a small business and you want to do social media right. But what does it take to really do social media in a way that grows your business?

The good news is that I’ve created a 5-step social media system to help you get real business results fast… and I’m giving away all my ninja tricks here so you can:

• build your network and following
• deepen relationships with partners, prospects and clients
• position yourself as an expert and leading authority
• increase your search engine visibility
• and generate targeted traffic to your website

The bad news for all you Facebook addicts is that this system doesn’t involve wasting hours each day on Facebook.

OK, so here’s the bird’s eye view:

1. FOUNDATION – maximize and target traffic coming to your website and social media channels

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7 Essential Guidelines for Branding a Business

August 22, 2012 by Marisa Murgatroyd

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Always remember: Your business is about more than just what you do, it’s about how and why you do it.

People choose to work with YOU because of the how and why, not the what.

Let’s face it. There are other people out there who can do what you do. But not necessarily in the way that you do it.

And it’s that secret sauce, that magic, that je ne sais quoi that makes all the difference between a yes and a no.

So, how do you go about branding a business?

These 7 branding guidelines will get you started powerfully:

1. Get inspired. Start by identifying 5 businesses or brands that you admire and want to be like. Which elements or emotions do you want to incorporate into your brand?

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