Marisa Murgatroyd 
After years of trial and error and too many broken promises to count, I’ve finally (gasp) gotten serious about developing the business rituals I need to keep me moving towards my long-term priorities. Because the truth of the matter is, without rituals and systems, “getting to it” doesn’t always happen.
Sometimes I’m just not as creative as I’d like to be. As much as I love brainstorming and generating lists of all the things I want to blog about, sometimes I draw a blank or don’t feel like writing from my list. Those days when I want to write something fresh or turbo charge my brain power, I open Google. Not to surf or distract myself, but to get a different perspective.
Google looks so simple that it’s easy to overlook the built-in tools that allow you to expand and refine your searches right from your browser window.
Two of my favorite Google search tools are “Related Searches” and “Something Different.” They each open the universe of possibilities in different ways.
Back in the days of our founding fathers, there was only one option for signing your documents: pen on paper or, if you wanted get really fancy, quill on parchment. And nobody did this better than John Hancock, which is why your sig is sometimes still called a John Hancock.
Luckily, today we have more options. You can sign things the old fashion way, electronically, or even with your thumbprint. But when it comes to email, most of us still rely on plain old text.
If you’re not using your email signature to dynamically funnel people back to your website, blog, and social media, you’re missing a huge opportunity. Every single email you send – regardless of whether it’s business or personal, formal or casual – is an opportunity to drive traffic right where you want it.
If you’re not using this valuable real estate, you’re losing potential fans and clients.
If you’re not getting results with business blogging or using social media for business, don’t blame the tools. You probably haven’t designed a content strategy that will engage your target market around your specific topic.
Most people jump into blogging and social media and start posting content wily nily about whatever floats their fancy at that particular moment in time. The problem with this approach is that you may be writing about topics that have little to do with your products and services, so the audience that you’re building may not be interested in what you have to offer.
If you laser focus your posts around the #1 topic your work is about, you’ll drive targeted traffic to your website that is much more likely to buy from you. That doesn’t mean you can’t write about other things, but it does mean that you should choose sub-topics that relate to and support your #1 topic.
The 80/20 rule famously states that 80% of your results come from just 20% of your efforts. Yet most of us keep wasting time on activities that produce little to no ROI, because we don’t know where we’re sweating for no reason and where we’re striking gold.
Luckily, that uncertainty is not true on the Internet. Metrics show you exactly what’s working and what’s not, so you can laser focus your efforts on getting more results. If you get into the habit of checking your metrics weekly, you can start to see the results of your Internet marketing activities in real time and track the trends over a month or two.
That’s amazing. Think about it. How many times in life can you instantly see where you’re struggling and how your efforts have paid off? Then adapt and refine? Imagine pitching your project to a key partner and being able to know what word convinced them to move forward with you.
That’s exactly the kind of information you can discover…
My thanks to the 283 people who registered for “5 Steps to Building a Website that Authentically Represents You.”
Many of you couldn’t join the call and asked me to make the replay video available. So here it is! Please leave a comment below and let me know what you think.
In this webinar, you’ll find out:
– how to get clear on exactly what you want for your site (because there’s a million options out there)
– simply, what content you really need (because too much takes too long)
– how to inexpensively create a site that looks the way you want to be represented
– the perfect technology platform for your unique business
– how to turn visitors into clients
Within a few seconds, people judge you. Whether you meet them in the elevator or they visit your website, you have just 3 seconds to make a first impression
If you don’t instantly send a clear, coherent and compelling message, you run the risk of losing them forever. Online, all it takes is a click for someone to walk away and never come back.
The thing is, you don’t know where or when you’ll make that first impression. It may be the home page of your website, your blog, an email that gets forwarded on, or your Facebook profile. Every single one of these touch points has to contain the seed of what you uniquely do, who you serve, what their problems are, and how you can transform their lives.
Explore our valuable free articles. Click a topic below to get started:
Please read each description fully before checking yours, since we'll customize this site to match your needs.
Business Curious
You're curious about online entrepreneurship and starting a business around your knowledge, skills or passions, but haven't taken the leap.
Business Explorer
You're in the early stages of launching an online business and making less than $2500/month. You may still have a job or other income source.
Making Money Consistently
You're a committed online business owner who earns a consistent living from your business (between $30-99K a year).
Access our business-building content across the web.
© 2025 Live Your Message
Discover 3 little-known Brain Hacks I use to get my students hooked on completing my courses -- driving life-changing results for them and more sales for me... and how you can do the same!
